Senior Specialist, Integrated Marketing (B2B2C)

SHRM • Alexandria, VA • 7h ago

SHRM is a member-driven catalyst for creating better workplaces where people and businesses thrive together. As the trusted authority on all things work, SHRM is the foremost expert, researcher, advocate, and thought leader on issues and innovations impacting today's evolving workplaces. With nearly 340,000 members in 180 countries, SHRM touches the lives of more than 362 million workers and their families globally.

Summary

The Senior Specialist, Integrated Marketing (B2B2C) Strategy is a dynamic role responsible for leading and executing omnichannel marketing campaigns that engage and activate B2B2C audiences. This position requires a blend of strategic planning, project management, and hands-on execution to bring high-impact initiatives to life. The ideal candidate excels in a fast-paced, matrixed organization, adeptly managing timelines, cross-functional dependencies, and multiple stakeholders. The Senior Specialist is a strategic thinker who can transform a single idea into a fully integrated campaign that drives measurable business results.

Responsibilities

Leads the end-to-end execution of marketing campaigns aligned with key SHRM priorities, ensuring seamless integration across all touchpoints.

Develops and manages comprehensive project timelines, deliverables, and workflows, coordinating efforts across internal teams and external partners.

Oversees the creation of compelling campaign assets, including digital, print, email, social media, and other formats, ensuring alignment with a cohesive narrative and strategic objectives.

Acts as a strategic partner to marketing leadership, collaborating cross-functionally with subject matter experts, marketing teams, and key stakeholders to drive impact.

Monitors key campaign milestones, provides regular progress reports, and proactively manage risks, roadblocks, and shifting priorities.

Offers strategic input on messaging, channel mix, and campaign structure to optimize engagement and conversion.

Supports high-visibility initiatives and special projects that contribute to SHRM's success.

Education & Experience Requirements

Education:

Bachelor's degree in marketing, communications, or a related field.

Experience:

5+ years of experience in marketing, project management, or communications, with a strong track record of executing successful B2B2C campaigns.

Knowledge, Skills & Abilities

Disciplined self-starter who seeks opportunities to be proactive and enhance knowledge, skills and abilities.

Proven ability to manage and execute complex, cross-functional marketing campaigns targeting B2B2C audiences.

Deep expertise in marketing strategy, brand messaging, audience segmentation, and personalized marketing approaches.

Strong proficiency in campaign performance reporting, data analysis, and translating insights into actionable recommendations.

Excellent written and verbal communication skills, including executive-level presentations and reporting.

Creative thinker with a problem-solving mindset, capable of interpreting data to craft compelling narratives.

Proficiency with project management tools, marketing automation platforms, and workflow optimization.

Highly organized, adaptable, and solutions-oriented, with the ability to navigate ambiguity and shifting priorities.

Knowledge of membership-driven organizations, associations, and agency experience is a plus

Familiarity with Marketo, Monday.com, Jira and AI tools is a plus.

Certifications

N/A

Physical Requirements

This position operates in a typical office environment and requires the ability to perform essential job functions with or without reasonable accommodation. Physical requirements may include:

Prolonged periods of sitting at a desk and working on a computer.

Frequent use of hands and fingers for typing, handling documents, and using office equipment.

Occasional standing, walking, bending, and reaching.

Ability to lift and carry up to 30 pounds as needed.

Clear verbal and written communication skills for effective interaction with colleagues and stakeholders.

Work Environment

Hybrid Position (3 Days In-Office, 2 Days Remote):

This position follows a hybrid work schedule, requiring in-office presence [three days per week] and remote work [two days per week]. Core work hours will be designated by the department. The office environment includes a standard workstation setup with collaborative spaces, while remote work requires a reliable high-speed internet connection and a suitable home workspace. Employees must maintain availability during standard business hours and adhere to company policies for both in-office and remote work.

Travel: 0 - 10%

LI-Hybrid

The hiring range for this position is $78,000 to $95,000 per year. This range is an estimate, and the actual salary may vary based on the candidate's experience, skills, and qualifications. SHRM offers a competitive and comprehensive total rewards package. The benefits for this position include professional growth and development, health, dental, vision, well-being, health savings, flexible spending, retirement, open leave, and annual discretionary bonus and incentives.

Our employment practices are in accordance with the laws that prohibit discrimination against qualified individuals on the basis of race, religion, color, gender, age, national origin, physical or mental disability, genetic information, veteran's status, marital status, gender identity and expression, sexual orientation, or any other status protected by applicable law.

SHRM is an equal opportunity employer (Minority/Female/Disabled/Veteran).

We do not sponsor applicants for work visas.

Job Details

Job Family 00 - Marketing & Content

Job Function 00 - Primary

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