Position Details
Position Information
Posting Number2025403
Position TitleMarketing and Community Engagement Specialist
Position ##9000080
FLSAExempt
Classification TypeProfessional
DepartmentCommunications and Marketing
Job TypeFull Time
Work Schedule
Monday-Friday; 8am-5pm
After hours as needed
Hiring Pay Rate$71,000 - 80,000/year (depending on qualifications)
Posting Opening Date06/11/2025
Posting Closing Date
Job Summary
Under the direction of the Communications and Marketing Director, the Marketing and Community Engagement Specialist creates and executes targeted outreach and marketing campaigns, produces creative content for various printed and digital assets, manages the citys social media presence and e-newsletter; and assists the director with media and public relations, and crisis communications. Serves as primary point of contact when Communications and Marketing Director is unavailable.
Essential Job Functions
Assists the Communications and Marketing Director with media and public relations activities, including scheduling, responding and monitoring; drafting, editing, and distributing news releases and statements; alerting the media of photo/video opportunities; identifying and communicating newsworthy stories; forecasting necessary issue-related media strategies; and working on-call during emergencies.
Manages all aspects of the citys social media presence using industry-accepted best practices; this includes creating and publishing creative and engaging content; monitoring, listening, and responding as necessary; managing advertising campaigns; and etc.
Administers and produces content for the citys external e-newsletter.
Collaborates with city departments and neighborhood groups to understand their needs, goals, and objectives in order to maintain relations and create strategic marketing and/or community engagement campaigns to support their initiatives.
Collects and analyzes performance metrics related to all department-lead marketing endeavors to assist city staff in evaluating success and determining future strategies.
Produces innovative content for various printed and digital communications, including the citys website, e-newsletter, video and radio scripts, publications, social media, advertising collateral, etc.
Establishes and maintains and annual editorial calendar.
Researches, coordinates, and oversees third-party advertising buys and campaigns.
Coordinates and schedules regularly-occurring, community interest media spots with city staff.
Supports Communications and Marketing Director with proofing produced collateral to ensure quality and consistency.
Assists in management of branding guidelines and marketing best practices/policies across city departments.
Performs related duties as required.
Responds regularly and promptly to work.
Minimum Qualifications
Required:
Bachelors degree in Public Relations, Communications, Marketing, Journalism, or a similar field of study or similar field of study plus at least four (4) years of experience in communications; or a Masters degree in the specified areas plus at least two (2) years of experience in communications; or an equivalent combination of education, experience, and training may also be considered.
Preferred:
Municipal government communications experience
Media relations experience.
Project management experience including building and executing marketing campaigns.
Knowledge, Skills and Abilities
Knowledge of:
WordPress and Constant Contact CMS.
HTML markup and basic website coding.
Ability to:
Learn department functions thoroughly to provide general information and explain detailed department processes and procedures.
Operate a variety of computer platforms and operating systems including Mac OS and Windows.
Strategically use social media.
Research, write, and present information and prepare it for publication.
Compose correspondence, social media content, scripts. articles, presentations, reports, and other written materials.
Convey complex information in a way that is relevant, and in plain but compelling language.
Be flexible, enthusiastic, creative, professional, and diplomatic.
Work independently on projects with minimal supervision or as part of a team as needed.
Anticipate, identify, and effectively resolve various issues and problems.
Exercise good judgment and make competent decisions.
Prepare clear, concise, and complete written materials.
Manage a variety of projects/assignments concurrently and thoroughly in a fast-paced, demanding environment with frequent interruptions.
Set priorities, plan, organize, and carry out assigned tasks in a timely and efficient manner.
Manage, track, and report on the progress of assignments as required.
Complete work with extreme attention to detail to ensure consistency, accuracy, and quality.
Demonstrate satisfactory performance and the initiative to take on new responsibilities.
Comply with all City and departmental policies and procedures and meet attendance and punctuality guidelines.
Provide management with sound, positive advice and information concerning incumbents area of responsibility.
Establish and maintain cooperative working relationships with those contacted in the course of work and to communicate effectively with the public and other required entities.
Skills:
Strong personal computer skills, including the ability to efficiently utilize Mac and PC computer platforms. Must be advanced in the use of Microsoft Office (Word/PowerPoint/Excel/Outlook) and able to promptly learn other job-specific programs as needed.
Strong verbal and written communication skills, with the ability to communicate with tact and diplomacy.
Strong spelling, grammar, and punctuation skills.
Strong customer service skills.
Strong planning, organizational, problem-solving, teamwork, and time-management skills.
Bilingual (Spanish/ English) skills are preferred, but not required.
Licenses, Certifications and Special Requirements
Texas Class C drivers license with a good driving record as measured by the Citys evaluation system.
Physical Demands
Physical demands include but are not limited to: sitting, talking, hearing, seeing, standing, walking, driving, bending, reaching, twisting, pushing, pulling, using hands and fingers to operate office equipment and machines, and occasionally lifting and/or moving objects up to 25 pounds.
Working Conditions
Work is performed primarily in an office setting or a well-lighted and temperature-controlled working environment.
Equipment
Work shall be performed with tools, appliances and equipment approved by those agencies and bodies that have control, authority, or approval of the design working ranges or limitations of those items; the employee has the responsibility to conform to those ranges and limitations.
Equipment may include but is not limited to: multi-line telephone, computer, printer, fax, copier, scanner, calculator, and vehicle.
Additional Notes/Instructions for Applicants
This job description is not intended to be construed as an exhaustive list of responsibilities, duties, and skills required. City management has exclusive rights to alter this job description at any time without notice.
