Director, Product Marketing

Wolters Kluwer • Coppell, TX • 8h ago

Job Summary

We are seeking an experienced Director of Product Marketing to lead a high-performing team of over 10 product marketers. This individual will own part of the overall go-to-market (GTM) strategy and execution across our Tax & Accounting software portfolio in North America. Reporting to the VP of Marketing, the Director will work cross-functionally with Product Management, Revenue Marketing, Sales, and Customer Success teams to drive growth, customer adoption, and market leadership.

Key Responsibilities

Lead and develop a team of product marketing professionals, fostering a high-performance, collaborative, and growth-oriented culture.

Own strategy for new product launches, feature enhancements, and market expansions. Ensure alignment across Product, Sales, and Marketing functions.

Define positioning, messaging, and value propositions that resonate with customer segments and reflect our differentiated value.

Partner closely with Product Management to shape roadmap priorities based on market insights and customer feedback.

Collaborate with Revenue Marketing and Sales Enablement to develop compelling campaigns, content, and enablement tools that drive pipeline growth and conversion.

Act as a customer and market advocate , leveraging research, competitive insights, and buyer personas to inform strategy and product-market fit.

Track and report on product marketing effectiveness and optimize programs to achieve adoption, retention, and growth goals.

Requirements

Bachelor's degree in Marketing, Business, or related field; MBA a plus.

12+ years of experience in B2B software marketing , with 7+ years in product marketing leadership roles.

Direct people management experience, required

Proven track record of building and leading high-performing product marketing teams.

Demonstrable experience developing and executing GTM strategy, segmentation, messaging, and competitive analysis.

Ability to influence cross-functional stakeholders and thrive in a matrixed environment.

Deep understanding of the software buying cycle, ideally in regulated or complex industries (Tax, Accounting, Legal, or Financial Services a plus).

Marketing tech knowledge - Salesforce, Pardot, DemandBase, preferred

Excellent written and verbal communication skills.

Strong executive presence/ability to communicate effectively with leadership

Travel Expectations

20%

Why Wolters Kluwer?

Wolters Kluwer is a global leader in professional information, software solutions, and services for the healthcare, tax and accounting, financial and legal sectors. We foster innovation, collaboration, and continuous learning-and we are committed to improving the way our customers work.

The above statements are intended to describe the general nature and level of work being performed by most people assigned to this job. They are not intended to be an exhaustive list of all duties and responsibilities and requirements.

Applicants may be required to appear onsite at a Wolters Kluwer office as part of the recruitment process.

Compensation:

Target salary range CA, CT, CO, DC, HI, IL, MD, MN, NY, RI, WA: $189,950 - $268,900

EQUAL EMPLOYMENT OPPORTUNITY Wolters Kluwer U. S. Corporation and all of its subsidiaries, divisions and customer/business units is an Equal Opportunity / Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or protected veteran status.

Similar Jobs

Marketing Specialist

7-Eleven • Irving, TX • 8h ago

Sales & Marketing

Marketing Specialist Apply Now ( https://my7elevenhr.wd12.myworkdayjobs.com/CW\Conversions/job/SSC-Irving-TX/Marketing-Specialist\R25_0000006220/apply ) Save Job Job ID R25_0000006220 Address 3200 Hackberry Road, Irving,...

8h ago

Go to Apply

Outside Sales Representative

UniFirst Corporation • Grapevine, TX • 8h ago

Sales & Marketing

Outside Sales Representative Grapevine, Texas Job ID: 2503274 Overview Skills & Traits In the News Perks Responsibilities Map Recent Jobs Overview This is not just another "Sales Job." It's the start of your new Sale...

8h ago

Go to Apply

Marketing Communications Specialist

Caterpillar, Inc. • Irving, TX • 1d ago

Sales & Marketing

Career Area: Marketing Job Description: Your Work Shapes the World at Caterpillar Inc. When you join Caterpillar, you're joining a global team who cares not just about the work we do - but also about each other. We are t...

1d ago

Go to Apply

Territory Sales Representative,

Patterson Companies, Inc. • Southlake, TX • 1d ago

Sales & Marketing

Patterson isn't just a place to work, it's a partner that cares about your success. One of the distinguishing marks of our company is the talented people who embrace the people-first, always advancing, and results-driven...

1d ago

Go to Apply

Marketing Operations Lead - Skipcart

7-Eleven • Irving, TX • 2d ago

Sales & Marketing

Marketing Operations Lead - Skipcart Apply Now ( https://my7elevenhr.wd12.myworkdayjobs.com/Careers/job/SSC-Irving-TX/Marketing-Operations-Lead---Skipcart\R25\0000005359/apply ) Save Job Job ID R25_0000005359 Address 320...

2d ago

Go to Apply

Sales Lead

the Vitamin Shoppe • Southlake, TX • 2d ago

Sales & Marketing

Sign On Bonus ( temporary, intern, contract and rehires are not eligible ) New Hire receives $400 sign on bonus! Overview Is health and wellness important to you? Do you like to take on leadership roles and want to align...

2d ago

Go to Apply

Sales Practitioner - Marketing Operations

Accenture • Irving, TX • 4d ago

Sales & Marketing

THE WORK: Elevate your career with a focus on Customer Service Operations! You will become a Subject Matter Expert with deep knowledge and experience, utilizing your influencing and advisory skills to engage with multipl...

4d ago

Go to Apply

Sales Practitioner- Operations- Talent & HR Transformation

Accenture • Irving, TX • 5d ago

Sales & Marketing

Do you have it in you to re-imagine the Future of Talent & HR and design best-in-class T&HR processes for global clients? Do you have a passion for shaping large scale digital HR transformations? Accenture is the...

5d ago

Go to Apply

Market Research Specialist

Caterpillar, Inc. • Irving, TX • 1w ago

Sales & Marketing

1w ago

Go to Apply

Inside Sales Representative

TEKsystems • Grapevine, TX • 1w ago

Sales & Marketing

Description The Account Representative communicates directly with customers to win the scheduling of in-home demonstrations of our products, and make direct-to-consumer sales of products. This position sources and follow...

1w ago

Go to Apply

Subscribe to get new jobs sent directly to you
(no charge, cancel anytime)

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.