Gaming Copy Writer

Insight Global • Redmond, WA • 1w ago

Job Description

About this opportunity

This Studo is a critically acclaimed sandbox game often cited as one of the greatest games of all time. As one of the most popular games in the world today, this AAA studio enjoys a large and active player base who engage with the game across many different channels. As the franchise has expanded with new games, media, parodies, adaptations, merchandise, and events, so to have the ways that players can interact with the game.

To support this channel growth, player lifecycle marketing is looking to add an experienced copy writer to join our growing team. The player lifecycle marketing team is responsible for delivering content across several owned marketing channels, including but not limited to email, push, toast, and in-app messages. Copy writing work is needed to support promotions, player guidance, best practices, web sites, video scripts, first time player experiences, how-tos, and more.

On a typical day in this role, you might:

Work with a product marketing manager to design the copy for a future campaign

Critique the tone of voice used in the proposed copy for an upcoming website editorial

Develop best practices for copy treatments for a new marketing channel

Draft the copy for an upcoming promotional email

Design a creative experiment with a data scientist

Follow up on a localization request and report a delay to a stakeholder

Give notes and provide asset request to a creative agency

Deliver or hand back copy from the localization team

Review the script for an upcoming video

Take notes from a customer study or a/b test

Update the lifecycle marketing best practices wiki with new findings

Collaborate with creative leads on brand voice best practices

Youll do this in partnership with a diverse team of marketers, engineers, data scientists, content creators, and product leads. Youll help to set and maintain the quality bar for creative copy, acting as the voice of the franchise across many different channels. Your words will help our players get excited about the game, learn new things about the game, solve their problems, and help them get the most out of their playing experiences.

Responsibilities

Design and write copy in support for promotional or transactional campaigns across various channels and platforms

Collaborate with diverse teams to plan out content for major product releases and events

Maintain and study the brand voice for game products and services

Perform editorial review and make changes to written content

Use sources of player data to make changes to content to drive improvements

Own and maintain a franchise copy library

Manage the localization pipeline and localization templates for global campaigns

Manage the creative pipeline and process for global campaigns

Collaborate with your team to plan out content for major product releases and events

Help to define templates, best practices, and standards for writing and publishing content

Edit existing content to conform to standards and best practices

We are a company committed to creating inclusive environments where people can bring their full, authentic selves to work every day. We are an equal opportunity employer that believes everyone matters. Qualified candidates will receive consideration for employment opportunities without regard to race, religion, sex, age, marital status, national origin, sexual orientation, citizenship status, disability, or any other status or characteristic protected by applicable laws, regulations, and ordinances. If you need assistance and/or a reasonable accommodation due to a disability during the application or recruiting process, please send a request to Human Resources Request Form (https://airtable.com/app21VjYyxLDIX0ez/shrOg4IQS1J6dRiMo) . The EEOC "Know Your Rights" Poster is available here (https://www.eeoc.gov/sites/default/files/2023-06/22-088\EEOC\KnowYourRights6.12ScreenRdr.pdf) .

To learn more about how we collect, keep, and process your private information, please review Insight Global's Workforce Privacy Policy: https://insightglobal.com/workforce-privacy-policy/ .

Skills and Requirements

Past experience writing end-user facing creative copy such as instructional, conversational, or entertainment purposes (education, instructional design, Help content, voice design, playwriting/screenwriting, narrative design, exhibition/museum design, creative/fiction writing, etc.)

Excellent written and verbal communication skills, ability to communicate effectively that is tuned to different audience

A data-driven approach to content planning, execution, validation, and impact analysis

Prior experience managing creative pipelines

Excellent judgment, decision making skills, and ability to work with deadlines

Flexible, versatile writing across form factors, subject matter, and audiences

Self-motivated collaboration and problem-solving skills

English language fluency Experience with games or digital media

General understanding of digital marketing campaign

Technical or creative writing certification

Portfolio of past writing content samples

Experience playing games null

We are a company committed to creating diverse and inclusive environments where people can bring their full, authentic selves to work every day. We are an equal employment opportunity/affirmative action employer that believes everyone matters. Qualified candidates will receive consideration for employment without regard to race, color, ethnicity, religion,sex (including pregnancy), sexual orientation, gender identity and expression, marital status, national origin, ancestry, genetic factors, age, disability, protected veteran status, military oruniformed service member status, or any other status or characteristic protected by applicable laws, regulations, andordinances. If you need assistance and/or a reasonable accommodation due to a disability during the application or the recruiting process, please send a request to HR@insightglobal.com.

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