Job Title: Global HCP Marketing COPD - Dupixent
Location: Cambridge, MA
About the Job
The role's primary responsibility will be to support the development and execution of innovative and differentiating brand marketing strategies and tactics for HCPs, to create a best-in-class experience for them. The Director of Global Marketing HCP will work closely with country and cross-functional teams to ensure that the marketing strategy is consistent across respiratory indications and contributes to strengthen Dupixent Franchise.
The opportunity is to join the dynamic COPD franchise, a key growth driver within the Sanofi organization. This will mean being entrepreneurial, thinking big, working together as a team, differentiating from our competitors and focusing on science to address the unmet needs of patients that are suffering around the world. The position requires a highly motivated individual who can work independently, with a strong execution focus and a global mindset.
This position would preferably be based in Cambridge, MA and will report to the Global Indication Lead COPD
You will be working in the Global Alliance Immunology Franchise team where we take pride in our commitment to excellence and value our team culture. What drives us is the opportunity to make an impact with Immunology products that truly can transform the lives of people living with COPD, Severe Asthma, Atopic Dermatitis, Chronic Rhinosinusitis with Nasal Polyposis, Prurigo Nodularis, Chronic Spontaneous Urticaria, and Eosinophilic Esophagitis.
This role reports to the Global Indication Lead COPD and supports the development and execution of innovative and differentiating brand marketing strategies and tactics aiming at creating best in class HCP experience.
We are an innovative global healthcare company, committed to transforming the lives of people with immune challenges, rare diseases and blood disorders, cancers, and neurological disorders. From R&D to sales, our talented teams work together, revolutionizing treatment, continually improving products, understanding unmet needs, and connecting communities. We chase the miracles of science every single day, pursuing progress to make a real impact on millions of patients around the world.?
Main Responsibilities:
Strategic Aligment & Planning for HCP Marketing:
Global HCP marketing strategy co-creation and execution for Dupixent in COPD
Leverage competitive insights and market intelligence to drive positioning of Dupixent as First-in-class and Best-in-class treatment for COPD with underlying @type 2 inflammation
Develop and implement multichannel marketing approaches to maximize awareness and adoption
Shape value proposition and create compelling brand narratives and messaging
Market & Stakeholder Engagement:
Collaborate with Market Development for KOL strategy development and engagement
Engage with HCPs to gain deep insights into the needs in COPD collaborating with the assigned key markets to support aspirational and best in class positioning in respiratory space
Partner with Medical Affairs and HEVA to optimize IEGP delivery
Drive scientific communications and congress strategy execution
Collaborate with Customer engagement teams to support the improvements in customer journey from a marketing perspective
Ongoing Commercial Excellence:
Lead development of unbranded/branded campaigns including IVAs and one Dupixent pulm narrative
Co-create launch assets with affiliates to ensure market success
Monitor competitive landscape and optimize tactical approaches
Drive performance initiatives across regions, sharing best practices
Support the growth of brand in ever increasing competitive landscape
Spearhead the integration of COPD initiatives into the broader respiratory portfolio including one Dupixent Pulm narrative, creating synergies that enhance overall brand equity and generate a positive halo effect.
Cross-Functional Collaboration and Leadership:
Orchestrate collaboration across Alliance team and Medical Affairs, Market Access, and Market Development
Manage external partnerships specifically with agencies and vendors with internal quality process and vendors
Support with proactive engagement the upcoming key markets' launch preparation and execution
About You
Experience and knowledge
Demonstrated Marketing and Brand leadership experience at Local level, including ability to build marketing strategies, experience in launch, brand planning and omnichannel.
Proven ability to maintain market leadership in competitive environments
Cross functional collaboration with R&D, Medical Affairs, Market Access, Public Affairs
Experience in advancing Customers engagement
Strong analytical skills to convert data into actionable insights
Respiratory and/or relevant Biologics experience preferred
Global Marketing experience preferred
Leadership skills :
Strategic thinking: ability to disrupt status quo with innovation while remaining pragmatic and focused on priorities. When under pressure, ability to bring others along to explain how strategic ideas fit into the larger @context, and approach challenges thoroughly with a broad view, considering different potential outcomes.
People Leadership: ability to lead through influence, inspire teams, engage and leverage everyone's strengths while being highly self-aware. Set high standards and expectations, communicates proactively, collaborative and approachable
Relationships and Influence: effective stakeholder management, politically astute and role model teamwork and collaboration
Result orientation: driven to develop and execute optimal strategy meeting corporate objectives, while creating pragmatic solutions. Comfortable with ambiguity and ability to adapt with agility, take calculated risks and anticipate potential issues.
Education :
Bachelor's degree in life sciences, marketing or business required
Languages :
Fluent in English
Why Choose Us?
Bring the miracles of science to life alongside a supportive, future-focused team.
Discover endless opportunities to grow your talent and drive your career, whether it's through a promotion or lateral move, at home or internationally.
Enjoy a thoughtful, well-crafted rewards package that recognizes your contribution and amplifies your impact.
Take good care of yourself and your family, with a wide range of health and wellbeing benefits including high-quality healthcare, prevention and wellness programs and at least 14 weeks' gender-neutral parental leave.
Sanofi Inc. and its U.S. affiliates are Equal Opportunity and Affirmative Action employers committed to a culturally diverse workforce. All qualified applicants will receive consideration for employment without regard to race; color; creed; religion; national origin; age; ancestry; nationality; marital, domestic partnership or civil union status; sex, gender, gender identity or expression; affectional or sexual orientation; disability; veteran or military status or liability for military status; domestic violence victim status; atypical cellular or blood trait; genetic information (including the refusal to submit to genetic testing) or any other characteristic protected by law.
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Pursue progress , discover extraordinary
Better is out there. Better medications, better outcomes, better science. But progress doesn't happen without people - people from different backgrounds, in different locations, doing different roles, all united by one thing: a desire to make miracles happen. So, let's be those people.
At Sanofi, we provide equal opportunities to all regardless of race, colour, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, ability or gender identity.
Watch our ALL IN video (https://www.youtube.com/watch?v=SkpDBZ-CJKw&t=67s) and check out our Diversity Equity and Inclusion actions at sanofi.com (https://www.sanofi.com/en/our-responsibility/equality-and-inclusiveness) !
US and Puerto Rico Residents Only
Sanofi Inc. and its U.S. affiliates are Equal Opportunity and Affirmative Action employers committed to a culturally inclusive and diverse workforce. All qualified applicants will receive consideration for employment without regard to race; color; creed; religion; national origin; age; ancestry; nationality; natural or protective hairstyles; marital, domestic partnership or civil union status; sex, gender, gender identity or expression; affectional or sexual orientation; disability; veteran or military status or liability for military status; domestic violence victim status; atypical cellular or blood trait; genetic information (including the refusal to submit to genetic testing) or any other characteristic protected by law.
North America Applicants Only
The salary range for this position is:
$202,500.00 - $292,500.00
All compensation will be determined commensurate with demonstrated experience. Employees may be eligible to participate in Company employee benefit programs. Additional benefits information can be found through the LINK (https://benefits.sanofiusallwell.com/fleet/public/index/ba511bf8-5c32-4828-9861-ab985fffab90/?cid=sanofi) .
Global Terms & Conditions and Data Privacy Statement (https://www.sanofi.com/en/careers/global-terms-and-conditions/)
Sanofi is dedicated to supporting people through their health challenges. We are a global biopharmaceutical company focused on human health. We prevent illness with vaccines, provide innovative treatments to fight pain and ease suffering. We stand by the few who suffer from rare diseases and the millions with long-term chronic conditions.
With more than 100,000 people in 100 countries, Sanofi is transforming scientific innovation into healthcare solutions around the globe. Discover more about us visiting www.sanofi.com or via our movie We are Sanofi (https://youtu.be/96EwNjb1TLo)
As an organization, we change the practice of medicine; reinvent the way we work; and enable people to be their best versions in career and life. We are constantly moving and growing, making sure our people grow with us. Our working environment helps us build a dynamic and inclusive workplace operating on trust and respect and allows employees to live the life they want to live.
All in for Diversity, Equity and Inclusion at Sanofi - YouTube (http://www.youtube.com/watch?v=SkpDBZ-CJKw&t=2s)
