Job Description
Passion. Purpose. Impact. CJP is at the heart of Greater Boston's Jewish community, but our reach is felt around the world. Ranked by BBJ as Massachusetts' largest non-profit organization - CJP is a philanthropic investor and mobilizer of people, resources, and skills that make a bigger difference locally and globally.
CJP is about to begin a transformation for digital marketing, to build our capabilities to reach and engage our key audiences, including donors, prospects, partners, and the community (including allies). The digital transformation plan over the next 2 years will include our websites, email, social media, analytics, search engine optimization, and user research. Our first critical step will be to build a new CJP.org, as our flagship site to serve as the home for CJP-specific initiatives and a gateway to all Greater-Boston Jewish Community engagement.
We are seeking a visionary?Senior?Director?of?Digital?Marketing to lead CJP's digital?transformation and drive data-driven marketing excellence across all?digital?channels. This strategic leadership role will oversee the development and execution of comprehensive?digital?marketing strategies that advance our mission while maximizing engagement, conversion, and donor acquisition. The successful candidate will lead a team of content strategists, channel experts, and marketing technology experts while partnering closely with IT, leadership, and other key stakeholders to deliver measurable impact.
CJP is not able to offer visa sponsorship for this position. Candidates must be authorized to work in the United States without visa sponsorship.
Essential Functions:
Strategic Leadership & Digital Transformation
Lead the delivery of a re-envisioned digital marketing approach establishing scalable processes, systems, and team structures
Develop and execute comprehensive digital marketing strategies aligned with organizational mission and growth objectives
Champion data-driven decision making across all marketing initiatives, establishing KPIs and performance benchmarks
Present strategic recommendations and performance insights to senior leadership and board members
Lead research and thought leadership on modern approaches, including AI
Analytics & Performance Management
Lead comprehensive, aligned analytics strategy across all digital channels, ensuring accurate measurement and actionable insights
Establish attribution models and conversion tracking to optimize the complete digital user journey
Lead regular performance analysis of email marketing, website, social media, and other digital channels
Bring your expertise to a collaborative process to establish executive-level dashboards and reporting to demonstrate ROI and impact on mission-critical metrics
Use data insights to continuously optimize campaigns, user experience, and conversion funnels
Team Leadership & Development
Manage and mentor a team of content strategists, channel marketing experts, and marketing technology experts
Foster a culture of innovation, collaboration, data-driven decision making, and continuous learning within the digital marketing team
Establish clear performance expectations and professional development pathways for team members
Collaborate cross-functionally with other departments
Channel Strategy & Optimization Oversight
Oversee multi-channel digital marketing strategy including email marketing, website optimization, social media, and emerging digital platforms
Ensure cohesive user experience and messaging across all digital touchpoints
Drive conversion rate optimization initiatives across web properties and campaign landing pages
Lead A/B testing and experimentation programs to continuously improve channel performance
Marketing Technology & Operations Oversight
Oversee team that partners with technology to evaluate, implement, and optimize marketing technology stack
Support technology efforts including CRM integration, marketing automation platforms, and analytics tools
Manage or oversee vendor relationships for marketing technology, agencies, and digital service providers
Partner with technology team to ensure data privacy compliance and security protocols across all digital marketing activities
Content Strategy Oversight
Oversee content strategy development to support digital marketing objectives and user journey optimization
Oversee content alignment with brand voice, mission values, and audience segmentation strategies
Oversee collaboration with creative teams to develop high-performing content across channels
Implement content performance measurement and optimization processes
Stakeholder Management
Build strong relationships with senior leadership, board members, and major donors
Communicate digital marketing performance and strategic recommendations to diverse stakeholder groups
Foster a team culture of collaboration with program teams to align digital marketing with organizational initiatives
Represent CJP at industry events and conferences as needed
Other duties as assigned with or without accommodation
Working Conditions:
Hybrid Work Schedule: CJP staff follow a hybrid work model. On-site work is required on Tuesdays and Wednesdays, while remote work is an option on Mondays, Thursdays, and Fridays with occasional in-person meetings on those days.
Physical Requirements: This role involves remaining in a stationary position, often sitting or standing for prolonged periods, primarily working at a computer. Staff need to be able to carry a laptop and bag to and from the office.
Requirements
Education:
MBA or advanced degree in Marketing, Business, or related field
Experience:
10+ years of digital marketing experience with at least four years in senior leadership roles
Proven track record of leading successful digital transformations and scaling marketing operations
Deep expertise in marketing analytics, attribution modeling, and performance measurement
Extensive experience with marketing technology stack management and optimization
Strong background in multi-channel digital marketing including email, web, social, and paid media
Skills/Competencies:
Technical Skills
Advanced proficiency in marketing analytics platforms (Google Analytics etc.)
Experience with marketing automation and CRM platforms (Salesforce, HubSpot, etc.)
Strong understanding of conversion rate optimization, A/B testing, and user experience principles
Knowledge of data privacy regulations and compliance requirements
Familiarity with content management systems and web optimization tools
Leadership & Communication
Demonstrated ability to lead and develop high-performing marketing teams
Excellent presentation skills with experience communicating to C-level executives and board members
Strong project management skills with ability to manage multiple priorities and deadlines
Experience managing vendor relationships and external partnerships
Cultural Fit & Mission Alignment
Genuine passion for our organization's mission and demonstrated commitment to the nonprofit sector
Cultural sensitivity and ability to work effectively with diverse stakeholders
Collaborative, empathetic, caring leadership style with strong interpersonal skills
Integrity and discretion when working with confidential donor and organizational information
Preferred Qualifications:
Experience with fundraising and donor development?digital?strategies
Certification in marketing analytics or technology platforms
Organizational Relationships/Scope:
Direct reports include the Director, Content Strategy and the Director, Marketing Technology
