Job Description

Passion. Purpose. Impact. CJP is at the heart of Greater Boston's Jewish community, but our reach is felt around the world. Ranked by BBJ as Massachusetts' largest non-profit organization - CJP is a philanthropic investor and mobilizer of people, resources, and skills that make a bigger difference locally and globally.

CJP is about to begin a transformation for digital marketing, to build our capabilities to reach and engage our key audiences, including donors, prospects, partners, and the community (including allies). The digital transformation plan over the next 2 years will include our websites, email, social media, analytics, search engine optimization, and user research. Our first critical step will be to build a new CJP.org, as our flagship site to serve as the home for CJP-specific initiatives and a gateway to all Greater-Boston Jewish Community engagement.

We are seeking a visionary?Senior?Director?of?Digital?Marketing to lead CJP's digital?transformation and drive data-driven marketing excellence across all?digital?channels. This strategic leadership role will oversee the development and execution of comprehensive?digital?marketing strategies that advance our mission while maximizing engagement, conversion, and donor acquisition. The successful candidate will lead a team of content strategists, channel experts, and marketing technology experts while partnering closely with IT, leadership, and other key stakeholders to deliver measurable impact.

CJP is not able to offer visa sponsorship for this position. Candidates must be authorized to work in the United States without visa sponsorship.

Essential Functions:

Strategic Leadership & Digital Transformation

Lead the delivery of a re-envisioned digital marketing approach establishing scalable processes, systems, and team structures

Develop and execute comprehensive digital marketing strategies aligned with organizational mission and growth objectives

Champion data-driven decision making across all marketing initiatives, establishing KPIs and performance benchmarks

Present strategic recommendations and performance insights to senior leadership and board members

Lead research and thought leadership on modern approaches, including AI

Analytics & Performance Management

Lead comprehensive, aligned analytics strategy across all digital channels, ensuring accurate measurement and actionable insights

Establish attribution models and conversion tracking to optimize the complete digital user journey

Lead regular performance analysis of email marketing, website, social media, and other digital channels

Bring your expertise to a collaborative process to establish executive-level dashboards and reporting to demonstrate ROI and impact on mission-critical metrics

Use data insights to continuously optimize campaigns, user experience, and conversion funnels

Team Leadership & Development

Manage and mentor a team of content strategists, channel marketing experts, and marketing technology experts

Foster a culture of innovation, collaboration, data-driven decision making, and continuous learning within the digital marketing team

Establish clear performance expectations and professional development pathways for team members

Collaborate cross-functionally with other departments

Channel Strategy & Optimization Oversight

Oversee multi-channel digital marketing strategy including email marketing, website optimization, social media, and emerging digital platforms

Ensure cohesive user experience and messaging across all digital touchpoints

Drive conversion rate optimization initiatives across web properties and campaign landing pages

Lead A/B testing and experimentation programs to continuously improve channel performance

Marketing Technology & Operations Oversight

Oversee team that partners with technology to evaluate, implement, and optimize marketing technology stack

Support technology efforts including CRM integration, marketing automation platforms, and analytics tools

Manage or oversee vendor relationships for marketing technology, agencies, and digital service providers

Partner with technology team to ensure data privacy compliance and security protocols across all digital marketing activities

Content Strategy Oversight

Oversee content strategy development to support digital marketing objectives and user journey optimization

Oversee content alignment with brand voice, mission values, and audience segmentation strategies

Oversee collaboration with creative teams to develop high-performing content across channels

Implement content performance measurement and optimization processes

Stakeholder Management

Build strong relationships with senior leadership, board members, and major donors

Communicate digital marketing performance and strategic recommendations to diverse stakeholder groups

Foster a team culture of collaboration with program teams to align digital marketing with organizational initiatives

Represent CJP at industry events and conferences as needed

Other duties as assigned with or without accommodation

Working Conditions:

Hybrid Work Schedule: CJP staff follow a hybrid work model. On-site work is required on Tuesdays and Wednesdays, while remote work is an option on Mondays, Thursdays, and Fridays with occasional in-person meetings on those days.

Physical Requirements: This role involves remaining in a stationary position, often sitting or standing for prolonged periods, primarily working at a computer. Staff need to be able to carry a laptop and bag to and from the office.

Requirements

Education:

MBA or advanced degree in Marketing, Business, or related field

Experience:

10+ years of digital marketing experience with at least four years in senior leadership roles

Proven track record of leading successful digital transformations and scaling marketing operations

Deep expertise in marketing analytics, attribution modeling, and performance measurement

Extensive experience with marketing technology stack management and optimization

Strong background in multi-channel digital marketing including email, web, social, and paid media

Skills/Competencies:

Technical Skills

Advanced proficiency in marketing analytics platforms (Google Analytics etc.)

Experience with marketing automation and CRM platforms (Salesforce, HubSpot, etc.)

Strong understanding of conversion rate optimization, A/B testing, and user experience principles

Knowledge of data privacy regulations and compliance requirements

Familiarity with content management systems and web optimization tools

Leadership & Communication

Demonstrated ability to lead and develop high-performing marketing teams

Excellent presentation skills with experience communicating to C-level executives and board members

Strong project management skills with ability to manage multiple priorities and deadlines

Experience managing vendor relationships and external partnerships

Cultural Fit & Mission Alignment

Genuine passion for our organization's mission and demonstrated commitment to the nonprofit sector

Cultural sensitivity and ability to work effectively with diverse stakeholders

Collaborative, empathetic, caring leadership style with strong interpersonal skills

Integrity and discretion when working with confidential donor and organizational information

Preferred Qualifications:

Experience with fundraising and donor development?digital?strategies

Certification in marketing analytics or technology platforms

Organizational Relationships/Scope:

Direct reports include the Director, Content Strategy and the Director, Marketing Technology

Combined Jewish Philanthropies

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