Strategic Marketing Manager

Aston Carter • Carrollton, TX • 1d ago

Description

Manages the design and production of planned marketing programs while supporting product innovation initiatives to fuel the company's growth goals. Reporting to the VP of Strategic Development, this role works as a key contributor on the commercial team, executing tactical marketing and product development activities that align with long-term strategic objectives. The Strategic Development department guides the organization toward long-term success by setting clear goals, analyzing market trends, and aligning resources for a cohesive, adaptive approach in a competitive landscape. Previous professional experience combined with natural passion for beauty, personal care, and therapeutics is essential to drive authentic and innovative initiatives

Additional Skills & Qualifications

Marketing & Promotional Activities: - Plan and execute promotional activities including print, social media, websites, trade shows, email/direct mail (CRM), and signage. - Collaborate with the VP of Strategic Development, agencies, consultants, and internal teams to deliver a unified, omni-channel marketing message. - Assist in the development, production, and distribution of promotional and collateral materials that support sales initiatives and overall company marketing efforts. - Maintain the prospect/client database and manage ongoing communications to nurture leads and strengthen client relationships. - Utilize basic design skills to help create visual communications for both internal and external purposes, ensuring consistency with brand guidelines. - Help create sell sheets, company presentations, and internal documents designed to strengthen our brand aesthetic and support sales initiatives. Product Innovation & Development Support: - Work with Sales and Client Services to help define how new products fit into the overall product portfolio, considering product mix, lifecycles, and customer segments. - Support market research efforts by gathering data on trends and innovations and assist in generating product concept ideas that align with the company's commitment to excellence in skin care, sun care, and therapeutic product innovation and manufacturing. - Assist in designing and implementing annual customer surveys in partnership with Strategic Development, Sales, and Client Services to capture innovative needs and market requirements. - Contribute to analyzing market research findings to support product strategy, positioning, pricing, and target cost of goods recommendations. 2 - Support ingredient research-including active component evaluations-to develop new product profiles with guidance from Marketing, Sales, RID, and Quality. - Participate in cross-functional product planning meetings to help scope and schedule product launch concepts within a 12-18+ mo

Experience Level

Expert Level

Pay and Benefits

The pay range for this position is $65000.00 - $75000.00/yr.

Eligibility requirements apply to some benefits and may depend on your jobclassification and length of employment. Benefits are subject to change and may besubject to specific elections, plan, or program terms. If eligible, the benefitsavailable for this temporary role may include the following:

Medical, dental & vision- Critical Illness, Accident, and Hospital- 401(k) Retirement Plan - Pre-tax and Roth post-tax contributions available- Life Insurance (Voluntary Life & AD&D for the employee and dependents)- Short and long-term disability- Health Spending Account (HSA)- Transportation benefits- Employee Assistance Program- Time Off/Leave (PTO, Vacation or Sick Leave)

Workplace Type

This is a fully onsite position in Carrollton,TX.

Application Deadline

This position is anticipated to close on Jun 30, 2025.

About Aston Carter:

Aston Carter provides world-class corporate talent solutions to thousands of clients across the globe. Specialized in accounting, finance, human resources, talent acquisition, procurement, supply chain and select administrative professions, we extend the capabilities of industry-leading companies. We draw on our deep recruiting expertise and expansive network to meet the evolving needs of our clients and talent community with agility and excellence. With offices across the U.S., Canada, Asia Pacific and Europe, Aston Carter serves many of the Fortune 500. We are proud to be a ClearlyRated Best of Staffing® double diamond winner for both client and talent service.

The company is an equal opportunity employer and will consider all applications without regard to race, sex, age, color, religion, national origin, veteran status, disability, sexual orientation, gender identity, genetic information or any characteristic protected by law.

If you would like to request a reasonable accommodation, such as the modification or adjustment of the job application process or interviewing process due to a disability, please email astoncarteraccommodation@astoncarter.com (%20astoncarteraccommodation@astoncarter.com) for other accommodation options.

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