Digital Marketing Specialist

KURARAY AMERICA INC • Houston, TX • 11h ago

Title: Digital Marketing Specialist

Location: Houston, TX

Who we are:

Voted one of the Nation's Best and Brightest Companies to Work for, Kuraray America, Inc. (KAI)

is a global leader in specialty chemical, fiber, and resin production. With top-of-the-line research and production facilities and a vast network of supplies from around the world, Kuraray leads the industry in specialty dental, fiber, resin, and elastomer products. Kuraray America is a wholly owned subsidiary of Kuraray Company, Ltd. Based in Tokyo, Japan. Kuraray has operations in 32 countries and employs more than 11,000 employees, including over 800 in the United States.

Why Kuraray:

Kuraray is building a better tomorrow, today. Our team members are dedicated to expanding our business with committed professionals who share essential values such as integrity, excellence, teamwork, and accountability.

As a part of Kuraray America, Inc., our team shares the advantages of working for the leader in specialty chemicals, resins, and fibers. Our international presence and resources allow us to be a world-leading innovator in the industries we service. Yet, despite our size, our people are more than just a number. As a new team member, you can expect to earn responsibility quickly. Our commitment to our people is visible in our comprehensive benefits package. As a Kuraray team member, you will have the opportunity to enjoy competitive salaries and benefits, incentive opportunities, and an excellent work environment.

Position Summary:

The Digital Marketing Specialist supports the execution of digital marketing initiatives to drive brand awareness, lead generation, and customer engagement. Working across web, social media, email, and paid channels, this role helps implement digital campaigns, maintain content, analyze performance data, and support digital transformation projects.

Responsibilities:

Digital Strategy Execution

Develop and implement digital marketing activities, including social media, paid media, and email campaigns aligned with brand strategy and lead generation goals.

Contribute to and execute digital marketing plans by providing analytical support for brand and top-of-funnel campaigns.

Support the implementation of digital transformational projects and create dashboards to track KPIs and performance improvement areas.

Channel and Technology Management

Analyze best practices and competitor benchmarks to guide channel performance.

Utilize A/B testing, customer insights, and internal feedback to improve digital touchpoints.

Manage and update websites and portals to ensure technical continuity and user engagement.

Content and Campaign Management

Create, maintain, and optimize webpages, landing pages, email templates, and digital assets using content management and automation tools (e.g., WordPress, Salesforce suite (Pardot/Account Engagement).

Coordinate external communications for digital efforts, ensuring alignment with brand standards.

Customer and Market Insights

Conduct research and analyze customer segments, trends, and behavior to guide digital targeting and messaging strategies.

Support marketing channel integration and customer journey improvements by applying research, data, and benchmarking techniques.

Analytics and Reporting

Monitor campaign metrics, generate reports using tools like Google Analytics, Power BI, or similar, and share actionable insights with stakeholders.

Explore and analyze data to identify new opportunities or refine strategies.

Extract and visualize data (charts, dashboards, graphs) to support internal reporting and recommendations.

Brand and Internal Collaboration

Uphold brand guidelines across all digital platforms and provide guidance to stakeholders.

Build strong working relationships with cross-functional partners, including sales, product, and corporate communications.

Contribute to content and strategy for product launches, digital events, and industry promotions.

Capability Building and Professional Development

Continuously develop your digital skillset by attending industry events, training, and staying up to date on emerging tools and trends.

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