Marketing Technology Engineer

Camping World • Illinois, Illinois • 1w ago

We are seeking a highly skilled and detail-oriented Marketing Technology Engineer with deep expertise in Segment CDP and Salesforce Marketing Cloud (SFMC), especially in data connectivity and orchestration. This role is pivotal in ensuring that our customer data pipelines and system connectivity are resilient, precisely mapped, and thoroughly validated end-to-end. The ideal candidate will not only be hands-on with building campaign infrastructure but will bring a results-driven mindset to creating marketing automation and data workflows.

This role is mission-critical to making our Camping World/Good Sam customer experiences smarter, faster, and more relevant to our customers. You will play a central role in unlocking the potential of our customer data through precisely built and thoroughly tested pipelines - fueling high-performing, compliant, and insight-driven marketing programs.

This position can be remote in EST, CST, MST or PST time zones.

What You'll Do

Platform Implementation & Optimization

Implement and support Segment CDP pipelines, including source creation, event tracking, identity resolution, trait enrichment, and audience delivery to both marketing and analytics destinations.

Build and maintain marketing data workflows that ensure fidelity between data sources (Snowflake, etc), transformation logic, and campaign execution platforms.

Hands-on design, configure, and maintain robust, scalable, and well-documented marketing automation processes in Salesforce Marketing Cloud (Automation Studio, Contact Builder, Data Extensions, Journey Builder, etc).

Data Quality & Testing

Create andrun rigorous testingof all new pipelines, journeys, audiences, and automations prior to deployment;every data point must be proven, logged, and repeatable.

Develop and run automated and manual test plansfor data accuracy, logic validation, and edge case coverage across both SFMC and Segment pipelines from source to destination.

Monitor critical data flows for breaks, latencies, or quality drops, and implement automated alerting and recovery strategies. Address issues when found.

Audience & Consent Management

Configure and maintain consent-aware segmentation strategies using unified profile traits.

Ensure dynamic audience definitions are correctly filtered by permissions and data availability at all times.

Apply compliance, legal, and data governance consent logic throughout data pipelines.

Integration Engineering

Enable seamless connectivity between Segment, SFMC, Snowflake, and other enterprise systems through APIs, serverless functions, and cloud-based data connectors.

Maintain and evolve the data mapping logicand transformation schemas to ensure consistent, marketer-friendly audience availability.

Documentation & Collaboration

Create and maintain detailed technical documentation for all audience logic, journey configurations, and integration points.

Work closely with Camping World/Good Sam MarTech,Data Engineering, IT, and CRM teams to align campaign execution with upstream and downstream systems.

Participate in regular reviews to ensure all campaign data logic meets evolving business and functional requirements.

What You'll Need to Have

Bachelor's degree in Computer Science, Information Systems, Marketing Technology, or equivalent experience.

3+ years of hands-on advanced development experience with Salesforce Marketing Cloud, including advanced usage of Data Extensions, AMPscript, SQL, Automation Studio, and Journey Builder. Certifications preferred.

2+ years of experience with Segment CDP or equivalent customer data platform, with expertise in creating pipelines inclusive of identity resolution, trait enrichment, and downstream audience delivery using enriched data sources. Net-new Segment CDP configuration expertisea plus.

Proven ability to diagnose and resolve data issues across the MarTech stack - especially relating to customer identity stitching, campaign logic failures, and destination syncing errors.

Strong experience with SQL, JSON, and scripting for marketing data pipelines.

Familiarity with Snowflakeor similar data warehouses and their role in modern marketing stacks.

Meticulous approach to QA, UAT, and release cycles - you test your assumptions and validate your outcomes with data.

Excellent communication and documentation skills - able to translate complex data logic into clear technical documentation and cross-team briefings.

A passion for marketing, customer data, and using technology to deliver relevant, compliant, and personalized experiences at scale.

Preferred Skills

Experience with consent management tools (Securiti.ai, etc) and how they interact with audience logic.

Familiarity with REST APIs, cloud platforms (Big Query, etc), and serverless compute for extending MarTech capabilities.

Prior exposure to enterprise campaign orchestration and testing tools.

Pay Range:

$89,565.00-$130,620.00 Annual

In addition to competitive pay, we offer Paid Time Off, 401(k), an Employee Assistance Program, Good Sam Roadside Assistance, discounts, paid parental leave (if eligibility is met), Tuition Reimbursement (if eligibility is met), and on the job training opportunities. Full-time associates are offered a comprehensive benefit package including medical, dental, vision and more! Part-time associates are offered access to dental & vision coverage! For more information please visit: www.mycampingworldbenefits.com

We are an equal employment opportunity employer. The Company's policy is not to discriminate against any applicant or employee based on race, color, sex, sexual orientation, gender identity, religion, national origin, age (40 and over), disability, veteran or uniformed service-member status, genetic information, or any other basis protected by applicable federal, state, or local laws.

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