Overview
Your Future at M.C. Dean
We're seeking people driven to excellence and inspired to have a meaningful impact powering, automating, integrating, and securing the world's most critical infrastructure and facilities. This translates into fulfilling opportunities for employees driven to excel in a meaningful career. As an employee at M.C. Dean, you will join forces with more than 5,800 professionals who engineer and deploy automated, secure and resilient power and technology systems; and deliver the management platforms essential for long-term system sustainability. Together, we transform the way complex, large-scale systems are designed, delivered, and sustained-enhancing client outcomes, improving lives, and changing the world for the better.
M.C. Dean is seeking a marketing communications specialist to join our dynamic team based in Tysons, VA. Together we are enhancing M.C. Dean's brand visibility, enabling client growth, promoting employee engagement, and advancing organizational development.
Responsibilities
ROLES & RESPONSIBILITIES
Advance strategic, integrated marketing communications campaign efforts and corporate communications programs on behalf of the department. The specialist will also manage corporatewide initiatives, supporting department leadership, to advance M.C. Dean's marketing maturity both within the marketing communications function and with operational stakeholders. The marketing and communications department operates in a highly-collaborative structure that requires each of us to support other members of the team responsible for driving high-priority initiatives. The specialist will be regularly called upon to lead key programs and initiatives as well as support projects led by other members of the team.
Corporate Marketing & Sales Enablement
Integrated Marketing Campaigns: Work with department leadership to formulate and implement market-specific, omni-channel (earned, owned, shared and paid) marketing and communications campaigns. The specialist will lead several assigned 'beats' and will support one or more campaigns each year working closely with operational leaders and subject matter experts.
Marketing Events and Promotions (Virtual and In-Person): Plan, manage and develop annual conferences, events, and award submissions and department calendars. Lead client-focused marketing and corporate communications activities through the development of print, digital and multimedia marketing toolkit materials and management of virtual and in-person client-, employee- and recruiting-focused tradeshows and events.
Sales Integration and Marketing Platform Enhancements: Support development and launch of new website, CRM, and social media integrations and enhancements to advance direct client marketing efforts. Participate in and facilitate functional cross-training initiatives to share successes and best practices across the marketing and communications function and with operational stakeholders.
Branding & Corporate Communications
Branding: Provide brand stewardship through all marketing and communications activities. Support brand consistency, training and resource development for the upcoming brand refresh and roll out across web, social and internal communications platforms.
Editorial: Prepare communications and collateral for internal and external audiences. Work with internal stakeholders to write news stories, marketing collateral, presentations, video scripts and displays. The specialist will support quality control and editing of internal and external news stories, as well as print and digital content.
Change Management: Lead or support change communications campaigns, including message development, employee engagement, and promotional launches for priority human resources, information technology, and safety initiatives.
Research & Reporting
Marketing Intelligence Support: Support department market intelligence, competitive analysis and market segmentation research and reporting efforts.
Department Reporting: Work with the marketing and communications leadership to establish campaign metrics. Gather quantitative and qualitative data to obtain feedback on marketing and communications activities and strategies. Present findings and make recommendations for further action. Provide input for weekly, monthly, quarterly and annual reports.
Qualifications
QUALIFICATIONS
Applicants selected must have 2+ years of experience with a Bachelor's Degree in Business, Marketing, or Communications; Masters degree is preferred.
Previous experience consulting for a professional services, technology, or AEC firm
Familiarity with U.S. federal contracting
Demonstrated expertise working with highly technical content and tailoring information for both lay and specialized audiences
Excellent written communications skills with mastery of AP Style guidelines
Experience managing integrated campaigns as an external or in-house consultant
Experience managing marketing and employee events, site tours and demonstrations
Mastery of Microsoft Office (Word, Excel, PowerPoint) and familiarity with Adobe Creative Suite (InDesign, Illustrator, Photoshop)
Familiarity with SharePoint and website content management systems
Experience with web analytics and media and social media distribution and tracking tools
Must enjoy working with information that is technical in nature and have the ability to tailor that information for both lay and specialized audiences
Highly collaborative team player willing to jump in to support others on the team
Must be adaptable and able to work in a fast-paced environment with tight deadlines, and creatively solve problems
Organizational skills and attention to detail
Demonstrated analytical skills with research experience
Ability to interface with all levels of management
Willingness to work more than 40 hours per week
Ability to travel
Applicant selected must have the ability to obtain a security clearance.
DESIRED QUALIFICATIONS
Mastery of with Adobe Creative Suite (InDesign, Illustrator, Photoshop)
Experience with data/statistical analysis tools
Basic HTML and CSS a plus
Master's degree a plus
Abilities:
Exposure to computer screens for an extended period of time.
Sitting for extended periods of time.
Reach by extending hands or arms in any direction.
Have finger dexterity in order to manipulate objects with fingers rather than whole hands or arms, for example, using a keyboard.
Listen to and understand information and ideas presented through spoken words and sentences.
Communicate information and ideas in speaking so others will understand.
Read and understand information and ideas presented in writing.
Apply general rules to specific problems to produce answers that make sense.
Identify and understand the speech of another person.
