Major Duties
Classification: Exempt / Non-Bargaining
Position may be located remote. #LI-RemoteConsolidated Communications is a
private equity-backed company that is rapidly deploying world-class fiber
internet service across a 20-plus state service area. From our first
connection over 125 years ago, Consolidated is dedicated to turning
technology into solutions, connecting people, and enriching how they work
and live. You will be a part of this exciting time in our company's history
and the regions we serve.
At Consolidated Communications, we believe in doing more for our customers.
With a team of 2,700 dedicated professionals, we prioritize listening to
our customers and consistently meeting their expectations with forethought and
flexibility. We are committed to delivering reliable service and exceptional
customer support, ensuring that our customers stay connected and
satisfied.As a Marketing Program Manager, you will lead and execute
go-to-market strategies across multiple lines of business,
revenue-generating products, brand-building programs, and market expansion
initiatives. This role is critical in supporting new business initiatives and
marketing programs that drive growth, customer acquisition, and brand
different
You will work closely with consumer marketing, commercial marketing,
product marketing, base marketing, and marketing communications to ensure
alignment across all marketing efforts. Additionally, you will collaborate
with external agencies and internal stakeholders to develop and execute
integrated marketing strategies that deliver measurable results.
Key focus areas include customer journey mapping, demand generation, and
go-to-market strategy for new products and brand-building services, all
supported by marketing communications to maximize engagement, conversion,
and revenue.
Responsibilities
Go-to-Market Strategy & Execution: Lead and manage marketing strategies
and launch plans for multiple lines of business, revenue-generating
products, brand-building programs, and market expansion initiatives,
ensuring seamless execution across all marketing channels.
Integrated Marketing Communications: Work in collaboration with marketing
communications teams to develop and oversee messaging strategies that align
with business objectives, supporting growth and engagement across products
and brand services.
Innovation & Strategic Opportunities: Identify and evaluate potential
partnerships, new programs, and innovative marketing opportunities to
enhance brand reach and revenue potential.
Collaboration with Key Marketing Teams: Partner closely with consumer
marketing, commercial marketing, product marketing, base marketing,
and media planning teams to ensure alignment in messaging, campaign
execution, and business priorities.
Agency & Vendor Management: Manage relationships with agencies and
vendors, ensuring alignment on campaign development, creative execution,
and media planning to optimize impact.
Market & Competitive Analysis: Conduct research to understand industry
trends, market opportunities, and competitive positioning, using
insights to shape marketing strategies and identify areas for growth.
Cross-Functional Coordination: Serve as a key marketing liaison across
business units, ensuring collaboration, efficiency, and seamless
execution of go-to-market strategies.
Budget & Performance Optimization: Work with internal teams and external
partners to allocate budgets effectively, track performance, and optimize
marketing initiatives for maximum impact.
Executive-Level Reporting: Prepare and present marketing performance
reports, campaign updates, and strategic recommendations to leadership,
providing insights into marketing effectiveness and ROI.
Qualifications
Four-year degree in Marketing, Business Administration, or a related field
or equivalent experience.
8-10 years of experience in marketing, product marketing, or marketing
communications.
Experience in small business marketing, product launches, and marketing
verticals such as communications or go-to-market strategy is highly preferred.
Strong project management skills with experience leading multi-channel
marketing campaigns.
Ability to manage cross-functional teams, agencies, and external stakeholders.
Strong analytical mindset, with the ability to interpret data and optimize
marketing initiatives.
Excellent communication and presentation skills, with the ability to
translate marketing strategies into actionable insights.
Ability to thrive in a fast-paced, dynamic environment while managing
multiple projects and priorities.
Benefits Offered
We are proud to offer a comprehensive and competitive benefits package:
401(k) matching
Medical, Rx, Dental and Vision insurance
Disability insurance
Flexible spending account
Health savings account
Life insurance
Tuition reimbursement
Paid vacation and personal days
Paid holidays
Employee Assistance Program
Annual bonus program to eligible employee's based upon organization
performance
Salary
