Digital Marketing Coordinator

Ballard Spahr LLP • Philadelphia, PA • 1d ago

Reference #: REQ-220 Department: Marketing/Communications

About Us:

Ballard Spahr is a renowned national law firm with more than 750 lawyers across 18 offices in the United States. A career at Ballard Spahr offers a diverse group of mentors, colleagues, and friends, and strong leadership that provides support and encouragement for career growth.

This position is part of a small, hands-on collaborative team that reports to the Marketing Technology Manager. The primary responsibilities include administering and producing marketing podcasts while managing related web-based marketing solutions such as blogs, microsites, and website systems. The Coordinator will be responsible for formatting and sending electronic communications using the Firm's email campaign management system, Vuture. They will also post communication-related content to the website using the Firm's content management system, Sitecore. Additionally, the Coordinator will support each system to ensure adherence to standards that promote content quality and best practices. Data systems involved include, but are not limited to, CRM (DealCloud), CMS (Sitecore), and NetDocs. The Coordinator will collaborate with the Marketing Technology team to develop in-depth analytics related to marketing technology systems, which will assist attorneys and marketing professionals in formulating effective business development. This position is hybrid and offers a work schedule of 3 days a week in the office.

Why Join Us?

Innovative Work Environment: Become part of a forward-thinking firm that enjoys substantial support and visibility from the firm's executive leadership.

Professional Development: Take advantage of continuous learning opportunities and avenues for career growth.

Inclusion: Join a Business Resource Group and share cultural, experiential, or job-related interests, experiences, and/or backgrounds.

Impactful Contributions: Play a pivotal role in developing industry-leading solutions that make a significant difference in legal practice and client service.

Your Role:

As a Digital Marketing Coordinator within our Marketing team, your responsibilities include, but are not limited to:

Administration of Marketing Technology: Focuses on the administration of technology related to electronic external and internal marketing communications generated by the firm

Podcast Production and Administration: Collaborates with the business development team and attorneys to develop ideas for new podcast episodes, and provides technical support during recordings.

Blog Development:Works with business development managers and blog developers to build blogs; develops best practices, training curriculum, and resources for attorneys to maintain their own blogs

What We're Looking For:

Growth Mindset: Self-motivated with a passion for continuous learning and problem-solving.

Communication: Strong verbal and written communication abilities.

Detail-Oriented: Keen attention to detail with the ability to manage multiple priorities and deadlines independently.

Required Experience:

College or technical training required. Must have 2-4 years of marketing experience, advanced use of Excel and data manipulation, and a general understanding of CRM and databases. Knowledge of HTML, CMS, SharePoint and experience with podcasting is a plus. Excellent research and analytical skills using the firm's internal and external sources. Must be very detail-oriented and organized with a focus on sustaining a high level of quality and consistency at all times. Ability to communicate effectively with attorneys, administrative assistants, and marketing colleagues. Excellent oral and written communication skills. Must be able to work in a fast-paced environment and multi-task projects. Flexibility to work overtime to complete necessary and time-sensitive tasks.

Ballard Spahr offers an excellent benefits package that includes medical, fertility benefits, travel and lodging expenses, prescription drug, dental, and vision coverage; life insurance, short and long-term disability; 401(k) retirement savings plan with a firm contribution and match; and a generous paid time off program. Additional benefits provided are health care and dependent care flexible spending accounts, and a health savings account; paid parental leave, firm subsidized emergency child and elder care services; family and medical leave; employee assistance program; and a pre-tax transportation program. Time worked in excess of 40 hours per week will be paid at time and one half of the hourly rate. The salary range for this position is from $60,000 - $70,000 depending upon experience and location.

Ready to Grow with Us? If you are ready to play a vital role in the Firm's success, we encourage you to apply and be a part of our commitment to excellence.

At Ballard Spahr, we believe that our skills, perspectives, and backgrounds drive innovation and excellence, while our unique culture fosters collaboration and success. Our culture of thriving together forms the cornerstone of how we deliver exceptional service and position our firm for a strong future. We welcome and encourage applicants from all backgrounds to apply.

Ballard Spahr is an equal opportunity employer. We offer equal consideration to all qualified applicants, regardless of race, ethnicity, religion, age, national origin, handicap or disability, citizenship, sex, pregnancy, childbirth or related medical condition, sexual orientation, gender identity and expression, transgender status, sex stereotyping, genetic information, ancestry, veteran status or any other category protected by applicable law.

The firm is not accepting resumes from search firms for this position.

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