FLEX Senior Manager - Hotel Social Media Strategy

Marriott • Bethesda, MD • 10h ago

Additional Information

Job Number 25080775

Job Category Public Relations & Communications

Location Marriott International HQ, 7750 Wisconsin Avenue, Bethesda, Maryland, United States, 20814VIEW ON MAP (https://www.google.com/maps?q=Marriott%20International%20HQ%2C%207750%20Wisconsin%20Avenue%2C%20Bethesda%2C%20Maryland%2C%20United%20States%2C%2020814)

Schedule Full Time

Located Remotely? Y

Position Type Management

This is a temporary position.

The Senior Manager, Hotel Social Media Strategy, will manage the day-to-day implementation and governance of Marriott's hotel social strategy across US & Canada. Reporting to the Senior Director, Content & Creative, this role will play a key role in driving the strategic vision for Marriott's property-level social media, serving as the central resource for property-level social media excellence, balancing strategic oversight with practical implementation. Core responsibilities of this role include revitalizing the property-level social media strategy and guidelines, leading development of toolkits and creative templates, overseeing property-level social media across the continent, socializing strategies with key stakeholders and channel managers, maintaining and enforcing guidelines and leading reporting. Success in this role is demonstrated through increased property engagement with social media guidelines, measurable ROI improvements across the portfolio, and the establishment of a cohesive, brand-aligned social media presence that drives business results.

REQUIRED EDUCATION & EXPERIENCE

Bachelor's degree required in Marketing, Communications, or related disciplines.

6+ years' experience in social media marketing, content marketing or related function demonstrating progressive career growth and pattern of exceptional performance.

Demonstrated experience managing and defining social strategies.

Experience with paid social/digital marketing and advertising execution.

Solid understanding of social marketing trends and industry best practices.

Experience and success in a highly matrixed cross-functional organization.

Proficient in platforms such as Sprinklr and Facebook Business Manager.

Experience contracting and managing agencies/vendors.

CORE WORK ACTIVITES

Develop strategy & best practices for hotel social media across US + CAN

Champion the proper creation and maintenance of hotel social media accounts to guarantee security and integrity

Lead brand-specific toolkit and creative resource development with agency partner

Liase with Global Social Media Operations (GSMO), Customer Engagement Center (CEC) and Brand Marketing teams

Collaborate with the GSMO team on hotel social media needs, particularly regarding system and platform functionality, as well as social media networks

Gather insights and present hotel feedback to the GSMO on platforms, tools, and resources, and work across teams to address issues and enhancement/refinement opportunities as appropriate

Support process for Sprinklr access and onboarding across hotels and 3rd party vendors. Coordinate with GSMO on Sprinklr office hours and training sessions for hotels in the US and Canada.

Serve as day-to-day point of contact for social related questions from property teams

Partner with SEO team to integrate SEO best practices into hotel social strategy

Continuously analyze hotel social performance and provide strategic recommendations based on findings

Conduct and manage audits of hotel social media presence, leverage social media management tools

Support communications & operations teams with conveying best practices, resources and guidelines via comms channels

Support new hotels with social media strategy as they enter the portfolio

Partner with Legal and HR teams on the development and maintenance of content governance

The pay range for this position is $47.35 to $67.26 per hour.

Washington Applicants Only: Employees will accrue 0.0334 PTO balance for every hour worked and eligible to receive minimum of 9 holidays annually.

FLEX opportunities offer coverage for medical, dental, vision, health care flexible spending account, dependent care flexible spending account, life insurance, disability insurance, accident insurance, adoption expense reimbursements, paid parental leave, 401(k) plan, stock purchase plan, discounts at Marriott properties, commuter benefits, employee assistance plan, and childcare discounts. Benefits are subject to terms and conditions, which may include rules regarding eligibility, enrollment, waiting period, contribution, benefit limits, election changes, benefit exclusions, and others.

Marriott HQ is committed to a hybrid work environment that enables associates to Be connected. Headquarters-based positions are considered hybrid, for candidates within a commuting distance to Bethesda, MD; candidates outside of commuting distance to Bethesda, MD will be considered for Remote positions.

The application deadline for this position is 14 days after the date of this posting, May 14, 2025.

Marriott International is an equal opportunity employer. We believe in hiring a diverse workforce and sustaining an inclusive, people-first culture. We are committed to non-discrimination on any protected basis, such as disability and veteran status, or any other basis covered under applicable law.

Marriott International is the world's largest hotel company, with more brands, more hotels and more opportunities for associates to grow and succeed. Be where you can do your best work,? begin your purpose, belong to an amazing global? team, and become the best version of you.

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