Director, Market Development

Insmed Inc. • Bridgewater, NJ • 1w ago

Company Description Insmed is a global biopharmaceutical company on a mission to transform the lives of patients living with serious and rare diseases. Our most valuable resource is our employees, and everything we do is motivated by a patients-first mentality. We are dedicated to growing our team with talented individuals from around the world who are willing to challenge the status quo, solve problems, and work collaboratively with a sense of urgency and compassion. Guided by our core values of collaboration, accountability, passion, respect, and integrity, we aim to foster an inclusive, diverse, and flexible work environment, where our employees are recognized for leaning in and rolling up their sleeves. If you share our vision and want to work with the most dedicated people in the biopharma industry, come to Insmed to accelerate your career. Recognitions Consistently Ranked Science 's Top Employer Insmed is dedicated to creating a collaborative environment where our team can thrive. Every day, our employees turn their passion for science and research into innovative solutions for patients. That's why we've been named the No. 1 company to work for in the biopharma industry in Science 's Top Employers survey for four years in a row.A Certified Great Place to Work We believe our company is truly special, and our employees agree. In July 2024, we became Great Place to Work-certified in the U.S. for the fourth year in a row. We are also honored to have been listed on the Best Workplaces in Biopharma, Best Workplaces in New York, PEOPLE Companies That Care, Best Workplaces for Women, Best Workplaces for Millennials, and Best Medium Workplaces lists. Overview Are you ready to transform the patient journey of individuals living with a chronic, progressive and underdiagnosed disease? We are seeking a highly motivated and experienced individual to join our team as the Director of Market Development, accountable for developing and implementing growth strategies for Insmed's investigational pipeline product! This role will focus on developing and implementing data-driven marketing strategies to enhance customer acquisition and engagement - specifically focused on identifying strategies to accelerate appropriate diagnosis and treatment of patients potentially living with serious diseases in the U.S. Responsibilities As with all Insmed employees, this individual will put patients first and champion their needs. We also expect them to consistently hold our company's core values of Passion, Collaboration, Integrity, Respect, and Accountability to the highest standards. All employees serve as Insmed cultural ambassadors, contributing to the reinforcement and ongoing growth of our culture. This position will report to the Senior Director, Patient Marketing. This position does not have any direct reports.Responsibilities: Insight Generation: Synthesize actionable insights from a mix of qualitative and quantitative data to identify, size and prioritize growth opportunities. Strategy Development: Design and implement comprehensive, multi-stakeholder strategies to accelerate appropriate patient diagnosis of bronchiectasis. Execution: Build and deploy marketing initiatives that may include partnerships, predictive interventions, referral programs, and other innovative growth initiatives. Measurement and Optimization: Establish goals and KPIs to measure the effectiveness of marketing initiatives, with a lens to continuous learning and optimization. Leadership: Influence without authority and collaborate across functions - including healthcare provider and payer marketing, medical, sales, commercial effectiveness, advocacy, legal and regulatory teams. Agency & Consulting Management: Develop and manage scopes of work and staffing plans with supporting agency and consulting partners. Digital Marketing: Build and oversee digital marketing campaigns and media plans. Budget Management: Build business cases to secure investment and ru

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