Digital Marketing Specialist

EnPro Associates LLC • Palmyra, NY • 1w ago

GENERAL NATURE OF JOB: The Digital Marketing Specialist is responsible for planning and executing much of the digital marketing strategy for the business. This role will work closely with Marketing team members and the commercial team to develop, launch, analyze, and optimize the digital performance of Marketing campaigns. The Digital Marketing Specialist will also interact with various digital platforms and external support partners. The Digital Marketing Specialist will help enhance brand awareness, generate business interest via lead generation, and drive sales conversions with impactful digital marketing strategies. ESSENTIAL FUNCTIONS: Collaborate with marketing and commercial teams to strategize, create, execute, and optimize digital campaigns that align with business objectives. Serve as the technical expert and primary administrator of all digital marketing channels and platforms. Develop engaging content for all digital platforms to drive brand awareness and audience engagement. Maintain consistent branding and messaging across all digital channels. Evaluate and report on digital marketing performance by analyzing key metrics across all channels; provide actionable insights and recommendations for optimization and alignment with objectives. Stay updated on industry trends, new features, and best practices to optimize digital marketing strategies and ensure compliance. Marketing Automation Management: Design and develop marketing automation plans that support marketing campaigns and sales development team efforts. Develop and maintain forms and landing pages to improve prospect acquisition and conversion. Create segments and maintain prospect records and associated lists. Ensure efficient lead routing to appropriate internal teams. Support the integrations between third-party applications and marketing automation portals. Collaborate with the commercial teams to enhance data integrity. Digital Advertising Management: Develop, plan, and implement digital advertising campaigns across various platforms including social media, search engines, and display networks. Analyze campaign performance using data-driven insights and tools, ensuring maximum ROI and continuous improvement through regular campaign adjustments. Social Media Management: Develop and implement social media strategies to increase brand awareness, engagement, and follower growth across various platforms, specifically Facebook and LinkedIn. Create, curate, and manage published content (images, videos, written posts) that aligns with the brand's voice and marketing goals. Engage with followers and respond to comments and messages in a timely and professional manner to foster community and customer loyalty. Develop and maintain comprehensive social media calendars across the business to ensure timely and coordinated content delivery. Email Marketing & Communications Execution: Design, set up, test, deploy comprehensive email marketing campaigns to drive engagement, conversions, and brand awareness. Manage and segment email lists to target specific audiences effectively. Conduct A/B testing to continuously improve email effectiveness, including subject lines, content, and send times. Collaborate with creative resources to manage and enhance email templates. Educate internal stakeholders on email best practices. Webinar Coordination: Plan, execute, and manage all aspects of webinars, including scheduling, promotion, follow-up activities, and serving as the primary host and administrator. Coordinate all webinar-related communications and adjust processes as needed to ensure smooth operations and maximize attendance. JOB QUALIFICATIONS: Bachelor's degree in Marketing, Communications, or related field. 2+ years of experience in digital marketing. Proven expertise in marketing automation platforms (HubSpot preferred), social media networks, and digital advertising tools. A solid understanding of how Salesforce CRM works in conjunction with marketing automat

Similar Jobs

Graphic Designer & Marketing Specialist

Hoselton • East Rochester, NY • 5d ago

Sales & Marketing

Graphic Designer & Marketing Specialist Summary Title: Graphic Designer & Marketing Specialist ID: 929 Description We're Hiring: Graphic Designer & Marketing Specialist ~ Do you thrive in a fas...

5d ago

Go to Apply

Parts Sales Professional

LandPro Equipment LLC • Canandaigua, NY • 1w ago

Sales & Marketing

Parts Sales Professional Canandaigua, NY ( http://maps.google.com/maps?q=4751+County+Rd+5+Hall+NY+USA+14463 ) Apply Description Competitive Pay, Close to Home, Easy Application Process -Apply Today Position Sp...

1w ago

Go to Apply

Sales Specialist

Petco Animal Supplies Stores, Inc • Canandaigua, NY • 2w ago

Sales & Marketing

Create a healthier, brighter future for pets, pet parents and people! If you want to make a real difference, create an exciting career path, feel welcome to be your whole self and nurture your wellbeing, Petco is the pla...

2w ago

Go to Apply

Sales Specialist

Petco Animal Supplies Stores, Inc • Canandaigua, NY • 2w ago

Sales & Marketing

2w ago

Go to Apply

Sales Associate - Optical

America's Best • Victor, NY • 2w ago

Sales & Marketing

America's Best is part of National Vision, one of the largest optical retailers in the United States. The America's Best brand continues to grow, with 1000 stores and counting. Each location combines both parts of the o...

2w ago

Go to Apply

Inside Sales Representative

LandPro Equipment LLC • Canandaigua, NY • 2w ago

Sales & Marketing

Inside Sales Representative Canandaigua, NY ( http://maps.google.com/maps?q=4751+County+Rd+5+Hall+NY+USA+14463 ) Apply Description Competitive Pay, Close to Home, Easy Application Process -Apply Today Position...

2w ago

Go to Apply

Director of Merchandising Marketing

Monro Muffler/Brake • Fairport, NY • 3w ago

Sales & Marketing

Monro's family of brands is one of the leading automotive service and tire dealers in the United States. We work on approximately five million vehicles a year, but with us, it is personal. Every guest is important, and...

3w ago

Go to Apply

Digital Marketing Specialist

Gorbel Inc. • Victor, NY • 4w ago

Sales & Marketing

Gorbel's mission is simple: We improve people's lives. That mission guides everything we do, from the products and service we provide to our outside customers to the work environment we foster for our employees. We are a...

4w ago

Go to Apply

Nursing Supervisor

Rochester Regional Health • Clifton Springs, NY • 18h ago

Hospital & Medical

DescriptionJob Title: Nursing Shift SupervisorDepartment: Long Term CareLocation: Clifton Springs Nursing HomeHours Per Week: 0Schedule: Per Diem (D/E/N)SUMMARY:Provides oversight of RN/ LPN/CNA and secretarial staff in...

18h ago

Go to Apply

Teacher - Trade Electricity

Monroe One Boces • Fairport, NY • 1d ago

Teacher - Trade Electricity JobID: 2141 Position Type: Instructional/ Career and Technical Education (CTE) Teacher Date Posted: 4/28/2025 Location: Eastern Monroe Career Center (EMCC) Closing Date: 05/18...

1d ago

Go to Apply

Subscribe to get new jobs sent directly to you
(no charge, cancel anytime)

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.