Digital Marketing Specialist

Gorbel Inc. • Victor, NY • 4w ago

Gorbel's mission is simple: We improve people's lives. That mission guides everything we do, from the products and service we provide to our outside customers to the work environment we foster for our employees. We are a manufacturer of material handling and fall protection products for the production and warehouse/distribution sectors. We're on the cutting edge of manufacturing and distribution; a thriving, growing company that is constantly seeking out new ways to innovate and elevate our products and our processes - and we're looking for people like you to join us in that mission. We're currently hiring for open positions in the US and Canada. We operate in Canada as Engineered Lifting Systems and Equipment (ELS)/DBA Gorbel Canada, and subsequent communication related to Canadian positions may show the ELS name. You may be contacted by phone by recruitment personnel based in either Canada or New York. Work Shift:Job Description:Under the direction of the Digital Marketing Strategist, research and analyze the options Gorbel has to increase awareness, leads, and sales by implementing effective digital marketing programs across a wide range of platforms. The person in this position should be the expert at knowing prospect and customer online behavior, competitors' programs, understanding the use of digital advertising for B2B lead generation, and evaluating effectiveness of traditional and electronic marketing programs. RESPONSIBILITIES: Develop nurturing programs based on companies that visit the Gorbel website.Develop ways in which dealer network can effectively portray the Gorbel offering in a way that exhibits best practices in digital marketing and portrays Gorbel in a positive manner. Assist marketing team with project coordination and consistent reporting that shows overall effectiveness of programs.Evaluate various online directories and related vehicles and determine how Gorbel can best take advantage of all aspects of the offering.Coordinate all parts of lead nurturing program, including messaging, timing, and reporting of effectiveness.Ensure that multiple lead nurturing programs are run simultaneously in order to keep the Gorbel name in front of prospects.Design full marketing automation programs that target messaging to prospects based on behavior.Develop quarterly reports that show effectiveness of digital programs and make recommendations on budget and direction based on findings.Evaluate various behavioral marketing programs available for B2B marketing and oversee program that is selected.Consistently contribute to social media platforms in order to keep the Gorbel name in front of dealers, prospects, users, and potential employees.In conjunction with other members of the marketing team, develop programs and messaging for select target markets.REQUIRED QUALIFICATIONS: Bachelor's Degree in Marketing, Communications, Media or equivalentSoftware Requirements:Microsoft Office 365 SuiteGoogle Analytics/AdwordsMarketing Automation (Hubspot, Apollo, or similar)Survey DevelopmentDashboard Creation (Power BI)Ability to communicate in EnglishAbility to perform essential dutiesWORK ENVIRONMENT: ADA Physical/Mental/Workplace Requirements Occasional lifting up to 25 lbs.Sitting, working at desk/personal computer for extended periods of timePrimary work environment is professional corporate officeGorbel is an Equal Opportunity Employer that does not discriminate on the basis of actual or perceived race, creed, color, religion, alienage or national origin, ancestry, citizenship status, age, disability or handicap, gender, marital status, veteran status, sexual orientation, genetic information, arrest record, or any other characteristic protected by applicable federal, state or local laws. Gorbel is also committed to providing reasonable accommodations to qualified individuals so that an individual can perform their job related duties. If you are interested in applying for an employment opportunity and require special assist

Similar Jobs

Graphic Designer & Marketing Specialist

Hoselton • East Rochester, NY • 3d ago

Sales & Marketing

Graphic Designer & Marketing Specialist Summary Title: Graphic Designer & Marketing Specialist ID: 929 Description We're Hiring: Graphic Designer & Marketing Specialist ~ Do you thrive in a fas...

3d ago

Go to Apply

Parts Sales Professional

LandPro Equipment LLC • Canandaigua, NY • 1w ago

Sales & Marketing

Parts Sales Professional Canandaigua, NY ( http://maps.google.com/maps?q=4751+County+Rd+5+Hall+NY+USA+14463 ) Apply Description Competitive Pay, Close to Home, Easy Application Process -Apply Today Position Sp...

1w ago

Go to Apply

Digital Marketing Specialist

EnPro Associates LLC • Palmyra, NY • 1w ago

Sales & Marketing

GENERAL NATURE OF JOB: The Digital Marketing Specialist is responsible for planning and executing much of the digital marketing strategy for the business. This role will work closely with Marketing team members and the...

1w ago

Go to Apply

Sales Specialist

Petco Animal Supplies Stores, Inc • Canandaigua, NY • 1w ago

Sales & Marketing

Create a healthier, brighter future for pets, pet parents and people! If you want to make a real difference, create an exciting career path, feel welcome to be your whole self and nurture your wellbeing, Petco is the pla...

1w ago

Go to Apply

Sales Specialist

Petco Animal Supplies Stores, Inc • Canandaigua, NY • 1w ago

Sales & Marketing

1w ago

Go to Apply

Sales Associate - Optical

America's Best • Victor, NY • 2w ago

Sales & Marketing

America's Best is part of National Vision, one of the largest optical retailers in the United States. The America's Best brand continues to grow, with 1000 stores and counting. Each location combines both parts of the o...

2w ago

Go to Apply

Inside Sales Representative

LandPro Equipment LLC • Canandaigua, NY • 2w ago

Sales & Marketing

Inside Sales Representative Canandaigua, NY ( http://maps.google.com/maps?q=4751+County+Rd+5+Hall+NY+USA+14463 ) Apply Description Competitive Pay, Close to Home, Easy Application Process -Apply Today Position...

2w ago

Go to Apply

Director of Merchandising Marketing

Monro Muffler/Brake • Fairport, NY • 3w ago

Sales & Marketing

Monro's family of brands is one of the leading automotive service and tire dealers in the United States. We work on approximately five million vehicles a year, but with us, it is personal. Every guest is important, and...

3w ago

Go to Apply

Restaurant General Manager

Taco Bell • Fairport, NY • 14h ago

Retail & Hospitality

Pay starting $60.406 / year Welcome to your next chapter! Looking for a fun and rewarding career with exciting opportunity for career growth and advancement?! Then look no further, you've found it! Looking to work tod...

14h ago

Go to Apply

Restaurant General Manager

Taco Bell • Fairport, NY • 14h ago

Retail & Hospitality

14h ago

Go to Apply

Subscribe to get new jobs sent directly to you
(no charge, cancel anytime)

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.