VP Advertising

AGTEXAS • Lubbock, TX • 2w ago

COMPANY PROFILE:

AgTexas Farm Credit Services

serves and supports approximately 2,600 member/borrowers in areas of lending, insurance sales, appraisal, and/or leasing. Eleven office locations can be found throughout the Association's 43-county trade territory, and the association has an average volume of approximately $2.7 billion. The lending portfolio consists of cotton, livestock, dairy, feed grains, real estate, and ag-related business loans. Additionally, the association territory provides diversity in production and mortgage loans as well as commodities financed. Without strong financial backing farmers and ranchers will not survive, and people will not have food to eat or clothes to wear. AgTexas provides reliable credit and crop insurance to our member-owners, so they can feed and clothe the world.

POSITION:

The VP of Advertising position is located in Lubbock, TX with a salary that is negotiable, depending upon experience. This position

is responsible for developing and executing strategic advertising initiatives that enhance brand awareness, customer engagement, and Association growth within the agricultural lending industry.

*AgTexas, at its sole discretion, may offer this position with a different title based upon the qualifications of the candidate.

MINIMUM EDUCATION AND EXPERIENCE:

Bachelor's degree in marketing, advertising, business, or a related field, or equivalent experience and five (5) or more years of experience in advertising, marketing, or media strategy, preferably in agriculture, financial services, or rural industries. Strong understanding of digital marketing, traditional media, and rural-focused advertising strategies.

This position requires considerable latitude for decision making.

KEY RESPONSIBILITES:

Strategic Advertising and Campaign Development

Develop and execute advertising strategies to promote the company's agricultural lending products and services.

Plan and oversee multi-channel advertising campaigns, including digital, print, radio, television, and sponsorships at agricultural events.

Collaborate with internal stakeholders to align advertising efforts with business objectives and customer needs.

Ensure brand consistency and message alignment across all advertising platforms.

Media Planning and Budget Management

Identify and secure media placements that effectively reach target audiences in rural and agricultural communities.

Manage advertising budgets, ensuring efficient allocation of resources for maximum impact.

Partner with external agencies, media outlets, and industry organizations to negotiate advertising placements and optimize campaign performance.

Campaign Performance and Analytics

Analyze advertising performance metrics and adjust strategies based on data insights.

Utilize A/B testing, audience segmentation, and digital analytics to refine ad targeting and improve engagement.

Provide regular reports on advertising effectiveness and ROI to executive leadership.

Industry Engagement and Brand Positioning

Develop partnerships with agricultural media, trade organizations, and influencers to expand brand reach.

Identify sponsorship and advertising opportunities at key industry events and local community initiatives.

Stay informed about trends in advertising, digital marketing, and the agriculture finance sector to enhance campaign effectiveness.

WORKING RELATIONSHIPS:

Frequent interaction with customers, association departmental staff and management. Occasional interaction with Farm Credit Bank of Texas staff. Occasional interaction with area professionals including real estate agents, commercial bankers, and others who deal with the association in the normal course of business.

EOE/AA/M/F/D/V

AgTexas FCS is an Equal Opportunity / Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, disability, national origin, protected veteran status, sexual orientation, gender identity or genetic information.

MarketSource • Lubbock, TX • 3w ago

Sales & Marketing

128737BRTitle:Wireless Sales ExpertJob Description: Account Sales Representative MarketSource, an Allegis Group company, delivers integrated sales solutions by hiring, training and managing industry-specific profess...

3w ago

Go to Apply

Student Assistant - Marketing Videography/Photography

Texas Tech University • Lubbock, TX • 4w ago

Sales & Marketing

40675BR Extended Job Title: Student Assistant - Marketing Videography/Photography Org Level 1: Texas Tech University Position Description: A student employed to perform work as assigned by the supervisor....

4w ago

Go to Apply

CLUB Customer Service Outfitter

Cabela's • Lubbock, TX • 1h ago

Management & Administrative

POSITION SUMMARY: The CLUB Customer Service Outfitter provides world class customer service for our guests while presenting customers with the benefits of becoming a CLUB Member. The CLUB Outfitter will be the product...

1h ago

Go to Apply

Underground Storage Field Project Coordinator III

ONEOK, Inc • Lubbock, TX • 1h ago

WeAreONEOK -Fortune 500 company. 100+ years in business. Leading midstream service provider. Safety first. Sustainable operations. Environmentally responsible. Employee focused. JOB SUMMARY This position will over...

1h ago

Go to Apply

Assistant/Associate General Counsel

Texas Tech University • Lubbock, TX • 1d ago

Legal & Paralegal

40953BR Extended Job Title: Assistant/Associate General Counsel Position Description: Performs legal work involving research and case briefing in assigned areas in the Office of General Counsel. Requisition ID...

1d ago

Go to Apply

Customer Service Representative

VXI GLOBAL SOLUTIONS LLC • Lubbock, TX • 2d ago

Management & Administrative

It's fun to work in a company where people truly BELIEVE in what they are doing! We're committed to bringing passion and customer focus to the business. VXI Global Solutions is seeking dedicated and compassionate Em...

2d ago

Go to Apply

Subscribe to get new jobs sent directly to you
(no charge, cancel anytime)

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.