Area Leader of Marketing - Central Valley

Raising Cane's • Fresno, CA • 2h ago

Company Description

At Raising Cane's Chicken Fingers®, we serve only the most craveable chicken finger meals - it's our One Love! Known for our great Crew and cool Culture, we follow a Work Hard. Have Fun. philosophy. Raising Cane's is the fastest-growing chicken concept around and is on track to be a Top 10 Restaurant Brand in the United States. Each Crewmember is important to our rapid growth and enduring success. Now is your chance to join the Team and Raise The Bar!

Job Description

Your Role at Raising Cane's:

The Area Leader of Marketing (ALM) is responsible for all local marketing efforts that support their restaurants within their areas. This includes leveraging their expert knowledge of the market, staying on top of changing market dynamics, using their market expertise to identify traffic drivers within each of their restaurant trade area, and creating and executing market and restaurant-level marketing plans. The ALM must remain nimble, constantly looking for ways to keep the brand top of mind. They are also responsible for leading the planning, negotiation, and execution of sponsorships that support their market. Additionally, this role directly supports each restaurant with day-to-day branding and marketing needs, always working in collaboration and alignment with their Business Unit (BU) team.

The physical work environment includes working in a fast-paced kitchen environment (which requires extended periods of physical exertion, such as walking, standing, lifting and bending) and interacting with customers. It also includes both inside and outside work in varied temperatures, working with and around food products, common allergens, industrial equipment, commercial cleaning products that require the use of personal protective equipment and physical activities necessary to complete the responsibilities of the job.

Your Impact and Responsibilities:

Acts as the market expert, staying informed about market demographics, traffic drivers, competition, and other market dynamics impacting sales, and applies this knowledge to restaurant and market-level marketing plans

Serves as a brand ambassador within the market by being primary contact for community partners and building strong relationships within the community

Spends the majority of time in the market and the restaurants, connecting with the community, building relationships with community partners, promoting Raising Cane's, and supporting restaurants in the designated area

Leads on- and off-site market-level activities that support the brand and local community

Oversees the planning and execution of active community involvement, including outreach to the local community and managing requests submitted through the community request system

Creates and executes market and restaurant-level marketing plans annually, with quarterly re-evaluations

Leads New Restaurant Opening (NRO) marketing planning and execution, including developing marketing plans, pre-canvassing activities, on-site support of pre-opening and opening days activities, and post-opening marketing support

Manages all aspects of the sponsorship process, including planning, negotiation, and partnership management, ensuring adherence to the approved sponsorship process and maximizing sponsorship benefits

Directly supports restaurants within the area with all marketing-related activities and questions

Enforces Raising Cane's brand standards and marketing philosophies within the restaurant and market

Supports activations and activities planned at the support office level as needed

Prepares weekly, monthly, and quarterly business reports detailing the impact of marketing activities

Provides feedback to the RSO on campaigns, programs, and tools

Qualifications

Requirements for Success:

3+ years of marketing experience

Field marketing experience in a multi-unit restaurant or retail environment

Knowledge and experience in planning and negotiating sponsorships, including establishing new relationships, negotiating contracts, managing relationships, implementing assets, and assessing impact

Detail-oriented, organized, and able to manage multiple priorities that may be constantly changing

Self-driven, flexible, and highly energetic with strong written and verbal communication skills

Able to work effectively and efficiently both independently and collaboratively

Microsoft proficient: Excel, PowerPoint and Word

Able to travel up to 80% within the designated area and required to live within the assigned area

Able to work nonstandard hours, including nights and weekends, to support events and activities that support that promote the brand and restaurants within the market

Bachelor's degree (Marketing & Communications degree preferred) or relevant experience in a field marketing role

Starting from [$90,000- $105,000] annually plus additional incentives

The total compensation package for this position may also include other elements, including a performance bonus and discretionary awards in addition to a full range of medical, financial, and/or other benefits (including 401(k) eligibility and various paid time off benefits, such as vacation, sick time, and parental leave), dependent on the position offered. Pay is based on location, experience, and qualifications etc.

Additional Information

All your information will be kept confidential according to EEO guidelines.

Candidate Privacy Notice (https://www.raisingcanes.com/candidate-privacy-notice/)

It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.

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