Marketing Strategy Lead

Ohio Farmers Insurance Company • Seville, OH • 4h ago

Job Summary

The Marketing Strategy Lead partners with the Small Business and Middle Market teams to translate business priorities into actionable B2B marketing strategies, plans and initiatives. With a focus on agency relationships, sales enablement and agent engagement, this role helps communicate Westfield's value, equip agents and agency-facing teams, and support profitable growth. Working across Sales, Product, Underwriting, Research & Insights, Communications, Digital and Creative teams, the role connects business objectives to coordinated marketing execution.

The position is responsible for developing strategic marketing plans, identifying marketing opportunities, creating project briefs, managing campaign budgets and coordinating the execution of marketing initiatives. Strong strategic thinking, relationship building, project management and the ability to influence and move work forward through others are critical to success.

This is an individual contributor role that combines B2B marketing expertise and strategic thinking with hands-on planning, coordination and execution.

Job Responsibilities

Develops B2B marketing and sales enablement strategies, content and resources that equip agency-facing teams and agents to effectively communicate value, identify opportunities and support customer conversations.

Develops and executes strategic marketing plans with business unit leaders to align sales plans, profitable growth and forecasts with meeting business unit goals.

Identifies new and/or improves existing marketing strategies, proactively evaluates marketing opportunities, interprets agent, customer and consumer needs and leverages best-in-class market research and analytics/customer analytics.

Assesses marketing opportunities and develops, implements and measures appropriate programs to advance marketing strategy. Utilizes all traditional and innovative marketing channels, including digital, mobile and social media.

Helps turn strategy into a sales plan for various business units and defines the market position of the business unit in relation to strategic objectives, value proposition, differentiators, agent and customer engagement experience, etc.

Works in alignment with business unit product management, channel strategy and portfolio assurance responsibilities to determine capability requirements and opportunities for the marketing plan.

Defines and monitors success and control measures, monitors business unit functionality and makes deliverable management and control conclusions.

Uses customer and end-user insights, market and competitor analysis to identify target market and business unit opportunities for profitable growth.

Conducts fact-based market analysis to systematically evaluate, prioritize and recommend marketing opportunities to grow business in line with corporate and business unit objectives.

Develops and maintains a segment value proposition based on a comprehensive understanding of consumer and market dynamics.

Collaborates effectively with business unit teams and corporate functions to set and align segment marketing/value proposition vision, strategy and roadmap with corporate strategy with the focus on target markets, customer propositions and experiences, marketing strategy and innovation.

Employs an agile mindset and acts as a change leader integral to developing the organization's understanding of segment strategy, engaging and educating stakeholders on the overall strategy and related benefits.

Job Qualifications

5+ years of experience in Marketing or a related field.

Bachelor's degree in Business, Marketing or a related field and/or commensurate work experience.

Licenses and Certifications

Certified Marketing Management Professional (CMMP)

Similar Jobs

Sales Representative 1

Convergint Technologies LLC • Medina, OH • 4h ago

Sales & Marketing

Build a career where values meet worldwide opportunity. Job Description: Convergint is looking for a full-time, enthusiastic, results driven and forward-thinking Sales Representative to join our amazing culture. In this...

4h ago

Go to Apply

Immunology Sales Representative - United States

Merck • Akron, OH • 1d ago

Sales & Marketing

Job Requirements This posting is intended to proactively build a pipeline of talent for roles we anticipate may open in the future. It is not tied to an active vacancy at this time. By applying to this Pipeline Advertise...

1d ago

Go to Apply

Sr. Inside Sales Rep

ARBON EQUIPMENT CORPORATION • Broadview Heights, OH • 3d ago

Sales & Marketing

At Arbon Equipment, a Rite-Hite Company, your work makes an impact. We deliver industry-leading solutions that keep workplaces safe, productive, and efficient. When you join Arbon Equipment, you're not just selling or se...

3d ago

Go to Apply

Sales Specialist

Home Depot • Fairlawn, OH • 3d ago

Sales & Marketing

Job Description Sales Specialists help customers bring their project ideas to life by offering a range of product options, providing samples, and recommending solutions-including installation and related services. Sales...

3d ago

Go to Apply

Sales Specialist

Home Depot • Cuyahoga Falls, OH • 3d ago

Sales & Marketing

3d ago

Go to Apply

Sales Specialist

Home Depot • Wadsworth, OH • 3d ago

Sales & Marketing

3d ago

Go to Apply

Sales Specialist

Home Depot • Medina, OH • 3d ago

Sales & Marketing

3d ago

Go to Apply

Sales Specialist

Home Depot • Strongsville, OH • 3d ago

Sales & Marketing

3d ago

Go to Apply

Social Media Marketing Coordinator

Stanley Black and Decker • Valley City, OH • 5d ago

Sales & Marketing

Valley City, OH, United States Remote Full time REQ-1000053100 Social Media Coordinator Valley City, OH or Remote Come build your career. It takes great people to achieve greatness. People with a sense of purpose and int...

5d ago

Go to Apply

Account Executive, Portfolio - US Commercial - Cincinnati

Cisco • Richfield, OH • 5d ago

Sales & Marketing

The application window is expected to close on: 11/08/2026 Candidate must reside in or willing to relocate to Cincinnati, OH or surrounding area. Meet the Team Is technology your passion? Do you want to work for a compan...

5d ago

Go to Apply

Subscribe to get new jobs sent directly to you
(no charge, cancel anytime)