Advanced Specialist, Marketing

Pearson • Madison, WI • 12h ago

Advanced Specialist, Marketing Strategy

Develop strategic marketing plans for Pearson's highest-priority enterprise accounts and partners, combining account-based marketing, executive engagement, customer growth and joint go-to-market activity to create measurable business impact.

Also known in the market as: Strategic Account Marketing Manager; Account-Based Marketing Manager; Partner Marketing Manager; Enterprise Marketing Strategist.

About the Role

Pearson Enterprise Learning & Skills helps organisations transform their workforce through learning, assessment and workforce-development solutions. This role will turn strategic-account priorities into integrated marketing programmes that strengthen relationships, influence growth and support measurable commercial outcomes.

You will work closely with Client Partners, Strategic Account Teams, Customer Success, Product Marketing, Digital Marketing and executive leaders. Your portfolio may combine highly customised one-to-one account strategies with one-to-few programmes for an industry sector.

This is a strategic, hands-on role for someone who can begin with an account or partner objective, shape the marketing approach, select the right mix of executive engagement, thought leadership, events, digital activity and co-marketing, and explain how the plan supports the business outcome.

What You'll Do

Develop annual and quarterly marketing strategies for a portfolio of strategic accounts and partners.

Align marketing plans with account growth, retention, expansion and executive-engagement objectives.

Design targeted ABM programmes for priority accounts, sectors and buying groups.

Build executive-engagement plans, including briefings, roundtables, advisory boards, hosted experiences and industry events.

Partner with Customer Success and Client Partners on value realisation, advocacy, customer stories and growth opportunities.

Create joint campaigns, content, thought leadership and events with strategic partners.

Use account insight, engagement data and business priorities to guide investment and optimisation.

Create executive-level reporting and recommendations on marketing influence and programme effectiveness.

What We're Looking For

Bachelor's degree in marketing, Communications, Business or a related field is desirable.

Experience in B2B marketing, strategic account marketing, account-based marketing, partner marketing, customer marketing or enterprise marketing.

Clear evidence of developing marketing plans and translating business objectives into an integrated strategy.

Experience working with sales, client partners, account teams or customer-success teams.

Strong collaboration and confidence influencing across a matrixed organisation.

Executive presence and the ability to support senior customer or partner relationships.

Ability to connect marketing activity to account engagement, growth or other measurable business outcomes.

Experience using insight and performance data to shape decisions and recommendations.

Comfort operating through change, ambiguity and evolving account ownership.

Technology, SaaS, professional services or consulting experience is helpful but not essential.

Location & Working Pattern

United States, remote. Candidates may be based in Eastern, Central or Pacific time zones. US-based travel may be required to attend events, meetings and team days.

Salary / Compensation

Compensation at Pearson is influenced by a wide array of factors including but not limited to skill set, level of experience, and specific location. As required by the California, Colorado, Hawaii, Illinois, Maryland, Minnesota, New Jersey, New York State, New York City, Vermont, Washington State, and Washington DC laws, the pay range for this position is as follows:

The minimum full-time salary range is between $80,000 - $95,000.

This position is eligible to participate in an annual incentive program, and information on benefits offered is here.

Applications will be accepted through November 12th. This window may be extended depending on business needs.

Why Join Pearson?

Join a growing enterprise-marketing organisation at a point of significant focus and investment. You will have visible influence across strategic accounts, work directly with account and executive stakeholders, and help shape how Pearson moves from selling to accounts towards building deeper, mutually valuable partnerships.

LI-SA1 #LI-Remote

Who we are:

At Pearson, our purpose is simple: to help people realize the life they imagine through learning. We believe that every learning opportunity is a chance for a personal breakthrough. We are the world's lifelong learning company. For us, learning isn't just what we do. It's who we are. To learn more: We are Pearson.

Pearson is an Equal Opportunity Employer and a member of E-Verify. Employment decisions are based on qualifications, merit and business need. Qualified applicants will receive consideration for employment without regard to race, ethnicity, color, religion, sex, sexual orientation, gender identity, gender expression, age, national origin, protected veteran status, disability status or any other group protected by law. We actively seek qualified candidates who are protected veterans and individuals with disabilities as defined under VEVRAA and Section 503 of the Rehabilitation Act.

If you are an individual with a disability and are unable or limited in your ability to use or access our career site as a result of your disability, you may request reasonable accommodations by emailing TalentExperienceGlobalTeam@grp.pearson.com.

Job: Marketing

Job Family: MARKETING

Organization: Corporate Marketing & Communications

Schedule: FULL_TIME

Workplace Type: Remote

Req ID: 26449

location

Pearson

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