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Associate Data Analyst, Marketing

Cengage Group • Madison, WI • 1h ago

Ohio, USA

United States

Full time

R2026-1330

We believe in the power and joy of learning

At Cengage, our employees have a direct impact in helping learners around the world discover the power and joy of learning. We are bonded by our shared purpose - driving innovation that helps millions of learners improve their lives and achieve their dreams through education.

What you'll do here:

We are in search of an Associate Marketing Analyst who combines technical experience with a data-centric perspective to join our team. The Marketing Analytics team at Cengage offers a chance to guide our marketing tactics based on solid data insights. You will become part of an ambitious team focused on employing data to promote business growth and advance our marketing campaigns. Your role will be essential in guaranteeing our marketing investments are optimized and our strategies are grounded in accurate data analysis.

Key Responsibilities:

Partner closely with global operations collaborators to define critical metrics, guide investment decisions, and support performance reviews.

Employ data to improve marketing performance and foster business growth, guaranteeing that strategies and investments rest on detailed analytics.

Develop and refine customer segmentation in partnership with sales and marketing, using behavioral and engagement data from the sales funnel.

Support A/B tests and experimentation to measure campaign impact on web activity, engagement, and conversion.

Build and maintain high-quality dashboards and marketing reports that ensure clarity, accessibility, and consistent insights.

Analyze customer behavior and funnel performance to uncover trends, segment differences, and opportunities for improving conversion.

Establish and uphold consistent metric definitions, reporting standards, and data quality practices across the organization.

Proactively communicate insights and recommendations, investigate anomalies, and find opportunities to improve data sources and reporting.

Skills you will need here:

Bachelor's degree or equivalent experience

1+ years of data analytics experience in marketing or product analytics, preferably in a digital-first environment

Experience with analytics tools (e.g., Google Analytics GA4, Amplitude, Adobe Analytics) and data visualization platforms (e.g., Power BI, Tableau).

Familiarity with experimentation platforms and A/B testing methodologies

Strong analytical skills with the ability to translate complex data into actionable insights and communicate insights to cross-functional collaborators.

Proficiency with SQL

Strong organization skills

Nice to have: experience using CRM data (eg, Salesforce) and marketing automation tools (eg, Marketing Cloud)

Cengage is committed to working with broad talent pools to attract and hire strong and most qualified individuals. Our job applicants are considered regardless of any classification protected by applicable federal, state, provincial or local laws.

Cengage is also committed to providing reasonable accommodations for qualified individuals with disabilities including during our job application process. If you are an applicant with a disability and require reasonable accommodation in our job application process, please contact us at accommodations.ta@cengage.com .

About Cengage

Cengage, a global education technology company serving millions of learners, provides affordable, quality digital products and services that equip students with the skills and competencies needed to be job ready. For more than 100 years, we have enabled the power and joy of learning with trusted, engaging content, and now, integrated digital platforms. We serve the higher education, workforce skills, secondary education, English language teaching and research markets worldwide. Through our scalable technology, including MindTap and Cengage Unlimited, we support all learners who seek to improve their lives and achieve their dreams through education.

Compensation

At Cengage Group, we take great pride in our commitment to providing a comprehensive and rewarding Total Rewards package designed to support and empower our employees. Click here (https://www.cengagegroup.com/news/perspectives/2024/cengage-group-total-rewards-philosophy/) to learn more about our Total Rewards Philosophy .

The full base pay range has been provided for this position. Individual base pay will vary based on work schedule, qualifications, experience, internal equity, and geographic location. Sales roles often incorporate a significant incentive compensation program beyond this base pay range.

In this position, you will be eligible to participate in the company's discretionary incentive bonus program. This position's bonus target amount, which is not guaranteed and is dependent on individual performance and overall company results among other factors, is provided below.

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