Coordinator, Enrollment, Marketing, and Recruitment

Youngstown State University • Youngstown, OH • 3h ago

Summary Of Position

Ensures the daily function of operations and services of the

College's communications function. Engages in media relations, public information, marketing, and publications. Implements communication, recruitment and enrollment strategies consistent with University and College goals, objectives, and priorities, in consultation with university leadership and other appropriate individuals and groups.

Works under general supervision and may make some work procedural decisions which do not contravene policies; generally, determines work sequences (which task comes first) within any department/divisional guidelines.

Position Information

Essential Functions and Responsibilities:

Assists with developing, implementing, and managing comprehensive enrollment and marketing strategies to drive student recruitment and retention for the College of STEM.

Coordinates with faculty, department chairs, students, alumni, and donors to create effective marketing materials and campaigns that highlight the College's programs and achievements.

Supports on-campus and off-campus recruitment events, including college fairs, open houses, and informational sessions.

Manages the college's social media presence and creates engaging content to promote programs and events.

Promotes student achievements, faculty research, experiential learning, and program highlights through digital storytelling.

Analyzes enrollment data and trends to adjust strategies and improve recruitment efforts.

Collaborates with the university's marketing and communications team to ensure cohesive and consistent messaging.

Develops and manages the College's communication plan for prospective students, including email campaigns, newsletters, and direct mail.

Utilizes

Customer Relationship Management (

CRM) systems to track and analyze prospective student interactions and streamline recruitment processes.

Prepares reports on marketing activities and outcomes for the Dean and other stakeholders.

Coordinates with the development office to support donor relations and alumni engagement initiatives that contribute to the College's enrollment goals.

Coordinates daily tasks related to one or more assigned components of overall programs and/or services as assigned.

Regularly communicates with supervisor and other staff, including student workers, as required or needed in the completion of daily tasks in support of overall goals and objectives.

Prepares and maintains accurate records of daily tasks in accordance with applicable policies and procedures and assures timely communication with supervisor, staff, and students where appropriate.

Gathers data and prepares reports and other information/documentation for supervisory review

?related to programs and/or services, or one or more assigned components.

Prepares for and attends events.

Remains informed of current developments and pro

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