Digital Marketing Strategist
Cottage Grove, WI (http://maps.google.com/maps?q=Cottage+Grove+WI+USA) - Global Marketing
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Job Type
Full-time
Description
WHO WE ARE
Johnson Health Tech is one of the world's largest and fastest-growing fitness equipment manufacturers, delivering innovative solutions that help people live healthier lives. Through our award-winning portfolio of commercial and residential brands, we serve customers in more than 60 countries worldwide.
MISSION STATEMENT
To delight and excite our customers through truly innovative products, unsurpassed quality, and best-in-class customer experience provided by a world-class organization.
POSITION OVERVIEW
The Digital Marketing Strategist supports and executes a wide range of digital marketing initiatives with a strong emphasis on content strategy that improves visibility, engagement, and conversion. This role shapes and activates keyword-informed website and landing page content, supports email and campaign initiatives, and drives day-to-day social strategy and publishing to strengthen our digital footprint.
Working closely with brand stakeholders, creative and web partners, and international teams, this position coordinates and implements localized and translated content updates using our CMS, maintains digital content calendars, and helps deliver high-quality digital launches and optimizations across web, email, and social channels. This role also tracks and interprets key performance metrics (web and social) to surface insights and recommendations that guide ongoing improvements.
This is a non-supervisory, hands-on role that blends strategic planning with execution and continuous optimization across core digital marketing platforms and tools.
RESPONSIBILITIES
Content Strategy and Website Optimization
Partner with brand marketing teams to develop and activate a comprehensive content strategy that supports priorities across web, email, and social channels, informed by SEO insights and audience needs.
Update and maintain website pages and landing pages in the CMS, ensuring accuracy, relevance, accessibility, and SEO best practices.
Coordinate translated content updates and approvals for international brand websites.
Partner with international teams to localize website content and campaign assets as needed.
Participate in website audits to ensure accuracy, brand consistency, and quality; implement updates independently or coordinate changes with internal partners.
Uphold brand standards across all digital touchpoints.
Digital Campaign and Email Support
Support the execution of global digital marketing activities that enhance brand awareness and improve the customer experience.
Assist with building and updating campaign assets across digital channels, including landing pages and email content.
Coordinate inputs, reviews, and approvals to keep digital initiatives on track and aligned with campaign timelines.
Social Strategy and Community Engagement
Own day-to-day execution of multi-channel social strategy across priority platforms.
Maintain the global social content calendar, coordinate stakeholder inputs and approvals, and schedule posts using social publishing tools.
Support social content development in partnership with brand stakeholders and creative resources.
Participate in community engagement and forum participation as appropriate for brand channels.
Monitor performance metrics and recommend optimizations to improve engagement and reach.
Identify social trends and opportunities to keep brand presence current and effective.
B2B Influencer and Partner Collaboration (as needed)
Design and activate B2B influencer and partner collaboration strategies aligned to commercial brand goals.
Identify and vet potential influencers, advocates, and partners.
Coordinate collaborations, campaigns, and content activations with influencers and partners.
Track results and effectiveness; adjust approach based on performance and business priorities.
Analytics, Reporting, and Continuous Improvement
Track, report, and analyze key digital metrics such as sessions, page views, engagement, acquisition, and bounce rate.
Translate performance data into insights and recommendations that support optimization and testing.
Stay informed on digital marketing trends and bring forward new ideas for experimentation and improvement.
Additional
Support other marketing projects as needed.
Requirements
Education:
Bachelor's degree in business, marketing, or a related field required.
Experience:
3 to 5 years of demonstrated success in B2B digital marketing and content initiatives, including SEO/SEM, web content, email, social, and/or digital campaigns.
Experience using CMS platforms, Google Analytics, and social publishing tools.
Experience developing and executing web content and social media strategies.
Exposure to influencer programs or partner marketing is a plus.
Other Requirements:
Proficiency in Microsoft Office Suite
Comfortable working across global teams and supporting localization/translation workflows.
PHYSICAL REQUIREMENTS & WORK ENVIRONMENT
This position will require working on-site. The employee must be able to maintain concentration in a variety of work environments and sustain attention to detail while managing multiple priorities. The position requires the ability to reason, analyze information, and make sound decisions promptly. The employee must also be capable of working both independently and collaboratively, interacting professionally with colleagues, leadership, and external partners. While performing the duties of this position, the employee is regularly required to sit for extended periods of time; use hands and fingers to operate a computer keyboard, mouse, telephone, and other standard office equipment; and communicate effectively both verbally and in writing. The employee must be able to view and read information on a computer monitor, perform tasks requiring close vision, and adjust focus as needed. The employee is occasionally required to stand, walk, reach, bend, stoop, kneel, crouch, or otherwise move about the workplace to access files, supplies, equipment, or work areas. Repetitive use of the hands, wrists, and fingers is required for keyboarding and other administrative or clerical duties. The employee must occasionally lift, carry, push, or pull items weighing up to 20 pounds.
BENEFITS & PERKS
Medical, dental, and vision insurance
Company-paid life insurance and AD&D coverage
401(k) retirement savings plan
Paid time off (PTO)
FSA and HSA options
Employee product discounts, wellness resources, and employee assistance programs
Equal Opportunity Employer, including Protected Veterans and Individuals with Disabilities
