Assistant Director of Marketing and Communications

Fordham University • Bronx, NY • 54min ago

About Fordham:

Founded in 1841, Fordham is the Jesuit University of New York, offering an exceptional education distinguished by the Jesuit tradition to more than 16,000 students in its nine colleges and schools. It has residential campuses in the Bronx and Manhattan, a campus in West Harrison, N.Y., the Louis Calder Center Biological Field Station in Armonk, N.Y., and the London Centre in the United Kingdom.

The University offers a comprehensive benefits package that includes medical, dental, and vision insurance; flexible spending accounts; retirement plans; life insurance; short and long-term disability; employee assistance program ( EAP ); tuition remission; and generous time off.

Successful candidates should have a knowledge of and commitment to the goals of Jesuit Education.

Department: Graduate School Of Education

Campus: Lincoln Center (LC) - NYC

Position Summary:

Reporting to the Director of Admission and Enrollment Services, the Assistant Director of Marketing and Communications collaborates closely with the GSE Dean's Office, University Marketing and Communications, faculty, and the other administrators of the school. The Assistant Director coordinates with University-wide marketing committees and collaborates with other Graduate and Professional Schools to further brand the GSE within the broader university.

The Assistant Director of Marketing is the primary content manager for the GSE -owned digital properties (e.g. website, blog, social media presence, school and division newsletters) as well as those materials needed to support the marketing and communication functions and activities of the school (e.g. viewbook, special event announcements, events, programs, newsletter, school-labeled products and relationships with media).

Essential Functions:

Develops an annual marketing plan and strategic editorial calendar. Thinks strategically to incorporate social and organic content, events, SEO , and lead nurturing into marketing plans. Plans and creates effective communication programs across various internal and external media channels. Works with GSE Marketing Vendors and Fordham Enrollment Support to enhance and optimize lead generation efforts to increase enrollment.

Writes, edits, and curates content for the GSE Newsletter, Alumni Newsletter social media sites, and press releases. Deliverables include news writing, student and faculty profiles, feature stories, press releases, events, technology/research stories, campus life features. Produces and governs all GSE content channels simultaneously: the monthly student newsletter (Acoustic/ FMP ), the GSE blog, and the semi-annual alumni newsletter (Mailchimp via UMC ), each with distinct audiences, approval chains, and production cadences.

Works with the Admissions Office on marketing and communications campaigns: designs Slate email templates, writes and edits copy, and utilizes split testing to maximize effectiveness. Creates "campaign landing" pages for various GSE initiatives to measure the effectiveness of various digital marketing campaigns.

Oversees GSE web content governance in TerminalFour (T4), ensuring ADA /Section 504 accessibility compliance and managing a continuous intake of web update requests from faculty, staff, and program administrators. Manages special projects related to the GSE website as they arise. Performs quality assurance that all web properties run correctly, including links, URLs, and landing pages on a regular basis. Trains and advises faculty, administrators, and staff on website best practices and helps to troubleshoot website issues.

Manages social media strategy and production across Instagram, LinkedIn, X, and Facebook via Sprout Social, including editorial oversight of Graduate Assistant output and platform-specific content standards.

Supervises Graduate Assistants assigned to assist in the area of marketing and communications.

Attends select Graduate Recruitment Events and Fairs with the GSE Admissions Counselor, as well as GSE -sponsored events (e.g. Commencement, award events, doctoral student celebration, speaker-series events), to capture images and conduct interviews that can be used to write stories to be shared in the GSE and division newsletters, social media, and the general press. Coordinates cross-institutional initiatives with University Marketing & Communications, Alumni Relations, Advancement, and program faculty, navigating multi-stakeholder review cycles and brand compliance requirements across all GSE communications.

Monitors site analytics to determine success of annual plans, which content is receiving attention, and assess traffic patterns from content pages. Continually refines new content to improve the relevance of engagement. Creates and maintains a marketing project log to be shared with all stakeholders.

Required Qualifications:

Bachelor's degree in Marketing, Communications, Public Relations, Journalism, English, Digital Media, Business, or a closely related field.

Minimum of 2 years of professional experience in marketing, communications, public relations, digital marketing, enrollment marketing, or a related field.

Equivalent combination of education and relevant professional experience may be considered.

Preferred Qualifications:

Master's degree in Marketing, Communications, or a related field.

Knowledge of higher education marketing and graduate enrollment management practices.

Experience in higher education, graduate enrollment marketing, or a mission-driven organization.

Minimum Salary: $75,000

Maximum Salary: $90,000

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