Marketing Manager

TAIT Towers • Lititz, PA • 5h ago

TAIT partners with artists, brands, IP holders and place makers to bring culture-defining, never-before-seen experiences to life. With a legacy of innovation spanning over 45 years, TAIT has grown from pioneering in rock 'n' roll concert staging to setting the global standard for extraordinary live events and experiences through cutting-edge technology, precision engineering, and creative design. TAIT's 20 global offices have developed iconic productions and experiences in over 30 countries, all seven continents, and even outer space for renowned performers, theme parks, exhibits, and venues across the globe, including partnerships with Taylor Swift, Cirque Du Soleil, Royal Opera House, Nike, NASA, Bloomberg, Google, Beyoncé, and The Olympics

Position Purpose

The Marketing Manager is responsible for developing and executing strategic marketing plans for a designated portfolio to attract potential targets and grow and maintain existing client relationships. This role involves managing and implementing campaigns aligned with the overall brand and marketing strategy and collaborating with cross-functional teams to move business priorities forward. The Marketing Manager will focus on our global touring & event producing markets in North America while providing additional support to the full global team.

Responsibilities

Partner to design and deliver multi-channel marketing campaigns to support global touring & event producing commercial objectives through a mix of digital, media, and print initiatives.

Ensure campaigns and commercial deliverables are produced on time, within budget, and meet or exceed ROI expectations.

Develop marketing content and visual assets for campaign needs in close collaboration with our in-house creative team (videography, photography, and graphic design).

Plan and execute targeted trade shows and events globally.

Support the project development team with relevant collateral (employee bios, case studies, informational slides, etc.) for RFPs and project bids.

Analyze market trends and identify growth opportunities in close partnership with the business plans and strategy set by the global touring & event producing market leadership team.

Monitor and report on marketing performance metrics and trends.

Handle incoming media requests and develop pitches to position TAIT as an industry subject matter expert.

Identify and coordinate relevant awards submissions for TAIT projects.

Grow key TAIT partnerships in the region (Rock Lititz, Academy of Live Technology, etc.).

Maintain and enhance the organization's brand image and voice through content around regional projects and teams.

Ensure consistent messaging across all platforms and materials, partnering with the Brand Management team for relevant areas of support.

Support with additional office cultural and hospitality needs including planning internal team events, etc.

Position Requirements

4+ years of experience in marketing or public relations - live entertainment marketing experience preferred

Bachelor's degree in marketing, communications, public relations, or a related field

Excellent writing and communication skills

Strong understanding of social media (Instagram, Facebook, LinkedIn, YouTube) and the latest trends

Familiarity with software tools such as MS Office, Box, Slack, Asana

Project management skills with the ability to manage timelines, budgets, and deliverables across multiple projects

Creative problem-solving abilities and adaptability in a fast-paced, deadline-driven environment

Team-oriented with a collaborative mindset

Willingness to travel (internationally and regionally) occasionally

TAIT Benefits:

Competitive medical, dental, and vision insurance plans

Health Savings Account (HSA) with employer contributions (HDHP plans)

Flexible Spending Accounts (Medical & Dependent Care)

Employer-paid life insurance with optional supplemental coverage

Employer-paid Short-term with optional long-term disability insurance

401(k) retirement plan with company match

Paid parental leave

Employee Assistance Program (EAP)

Wellness stipends

Voluntary benefits (e.g., accident, critical illness)

Paid vacation and 12 holidays

LI-LT1

TAIT is an equal opportunity employer fully committed to diversity and inclusion in the workplace. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran or any other protected characteristic as outlined by international, national, state, or local laws.

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