Marketing Strategy, Planning, and Operations Manager, Reality Labs

Meta • New York, NY • 1h ago

Summary:

Meta's Reality Labs, home to our Wearables, Virtual Reality, and Horizon businesses, is one of the most dynamic, fast-paced organizations at Meta and we need a Strategy, Planning & Operations Manager who can keep pace, while anticipating challenges and opportunities: building the infrastructure, processes, and capabilities that allow our marketing organization to scale at the pace the business demands.This role leads the connective tissue between strategy, cross-functional alignment, and execution, ensuring that our highest-stakes work is rigorously prioritized, programs stay on track, and leadership has the visibility needed to make fast, informed decisions. You'll operate at the intersection of strategic planning, operational excellence, and AI-enabled ways of working, bringing structure to complexity, driving alignment across senior stakeholders, and continuously improving processes and outcomes on how the marketing organization operates. This role reports to the Strategy, Planning & Operations Lead, Reality Labs Marketing.

Required Skills:

Marketing Strategy, Planning, and Operations Manager, Reality Labs Responsibilities:

Lead integrated marketing planning processes for Reality Labs products, including annual and quarterly planning cycles that align marketing strategy to Wearables, VR, and Horizon product roadmaps and business objectives

Develop and maintain the operational frameworks, workflows, and governance structures that enable the Reality Labs Marketing team to execute campaigns and programs efficiently across wearables and spatial computing product lines

Define and track key performance indicators for Reality Labs marketing investments, synthesizing data across channels to surface insights and inform strategic tradeoffs for leadership

Partner with finance and marketing leadership to manage budget allocation and forecasting across the Reality Labs product portfolio, ensuring resources are directed toward highest-impact initiatives

Identify gaps in planning processes and implement scalable solutions that reduce friction and improve cross-functional coordination across marketing, product, and go-to-market teams

Build and deliver executive-level communications, including strategy briefings, planning readouts, and performance reviews tailored to diverse audiences including marketing and business leadership

Drive alignment across Reality Labs marketing sub-teams and cross-functional stakeholders by facilitating goal-setting, prioritization, and accountability mechanisms

Leverage AI-integrated workflows to accelerate planning, reporting, and operational processes, and share learnings to scale adoption across the marketing organization

Proactively identify strategic risks and opportunities within the Reality Labs marketing operating model and develop mitigation plans that minimize disruption to campaign execution

Serve as a subject matter expert on Reality Labs marketing operations, advising peers and partners on best practices for planning, prioritization, and performance measurement in the AR/VR space

Minimum Qualifications:

8+ years of experience in marketing strategy, planning, operations, or related fields

Experience leading cross-functional initiatives and influencing senior stakeholders without direct authority

Experience with strategic planning processes, including annual planning, goal-setting, and resource allocation

Experience synthesizing complex data into actionable insights and executive-level recommendations

Experience Experience prioritizing competing workstreams based on impact, deadlines, and stakeholder needs

Experience with budget management and financial planning within a marketing organization

Preferred Qualifications:

Track record of designing and scaling operational processes in high-growth, matrixed environments

Demonstrated ongoing AI skill development (e.g., prompt/@context engineering, agent orchestration) and staying current with emerging AI technologies

Experience with go-to-market (GTM) planning and execution for consumer products

Experience in consumer technology, hardware, AR/VR, or retail marketing

Experience with marketing performance measurement and analytics frameworks

Demonstrated ability to integrate AI tools to optimize/redesign workflows and drive measurable impact (e.g., efficiency gains, quality improvements)

Experience adhering to and implementing responsible, ethical AI practices (e.g., risk assessment, bias mitigation, quality and accuracy reviews)

Experience building and presenting to executive and C-suite audiences

Experience driving AI adoption and workflow transformation within a marketing or operations organization

Public Compensation:

$124,000/year to $178,000/year + bonus + equity + benefits

Industry: Internet

Equal Opportunity:

Meta is proud to be an Equal Employment Opportunity and Affirmative Action employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereo@types, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law. Meta participates in the E-Verify program in certain locations, as required by law. Please note that Meta may leverage artificial intelligence and machine learning technologies in connection with applications for employment.

Meta is committed to providing reasonable accommodations for candidates with disabilities in our recruiting process. If you need any assistance or accommodations due to a disability, please let us know at accommodations-ext@meta.com.

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