Boston Engineering is seeking a Senior Marketing Manager to join our team in Waltham, MA!
Boston Engineering is where innovative ideas become real-world technologies. Headquartered in Waltham, Massachusetts, we've spent more than 30 years partnering with commercial and government clients to solve complex engineering challenges and bring breakthrough products to market. From advanced robotics and autonomous systems to medical devices, digital solutions, defense technologies, and industrial automation, our teams work on meaningful projects that push the boundaries of what's possible.
See how Boston Engineering helps clients turn complex ideas into real-world products and technologies
▶ Watch: Boston Engineering - Product Development Services (https://youtu.be/t92LPOvNwik?si=VufTt6Vtn4rWY0iS)
What You'll Do
Marketing Strategy, Brand & Positioning
Partner with the VP, Client Services and Growth and our external marketing agency to shape and execute the company's go-to-market strategy across medical, commercial, and defense markets
Develop and evolve Boston Engineering's value proposition, messaging, and market positioning
Monitor industry trends, customer needs, and competitor activity to identify emerging opportunities and inform marketing priorities Own and strengthen the Boston Engineering brand, ensuring consistent messaging and presentation across all customer touchpoints, including the website, social media, presentations, proposals, marketing collateral, events, and customer communications
Establish, implement, and monitor marketing KPIs to measure performance and demonstrate business impact
Demand Generation & Digital Marketing
Develop compelling content that translates complex technical capabilities into clear, engaging messages for both executive and engineering audiences
Develop and execute integrated marketing campaigns that build brand awareness, generate qualified leads, and create new business opportunities
Partner with the sales organization to develop and optimize lead generation programs and targeted marketing initiatives
Manage digital marketing efforts, including SEO, AEO, paid media, email marketing, social media, and content marketing
Plan, execute, and optimize email campaigns and other digital initiatives to improve engagement and conversion
Track campaign performance and use analytics and data to continuously improve marketing effectiveness
Support thought leadership initiatives, including articles, white papers, presentations, webinars, and conference speaking opportunities
Lead the company's social media presence and support internal and employee communications
Marketing Content & Execution
Create and coordinate marketing content across multiple channels, including website copy, blogs, sales collateral, presentations, case studies, brochures, capability statements, and other marketing materials
Manage and maintain the corporate website, ensuring content is current, relevant, and aligned with company messaging
Coordinate external marketing resources, including designers, writers, digital agencies, printers, and other vendors
Plan and execute trade shows, industry conferences, webinars, and customer events, including logistics and promotional activities
Manage the marketing budget and prioritize investments to maximize business impact
Maintain and optimize the company's CRM and marketing databases, including HubSpot and Salesforce
Sales Enablement & Business Development Support
Work closely with the sales team to develop marketing resources that support business development and customer engagement
Ensure sales teams have current messaging, competitive intelligence, and effective marketing materials
Develop and maintain sales enablement resources, including presentations, case studies, capability statements, brochures, and proposal support materials
Partner with sales leadership on account-based marketing initiatives and targeted campaigns that support key customer relationships and growth opportunities
What We're Looking For
7+ years of B2B marketing experience, preferably in engineering, technology, or product development
Strong understanding of technical marketing, demand generation, digital campaigns, and content development
Experience developing marketing strategy while personally executing initiatives
Proficiency with HubSpot, Salesforce, and website platforms such as WordPress
Knowledge of SEO, AEO, and digital marketing best practices
Excellent writing and communication skills, with the ability to translate complex technical concepts into compelling content
Analytical skills to measure performance and optimize results
Highly organized, self-directed, and able to manage multiple priorities independently
Experience collaborating with leadership, sales teams, external agencies, and vendors
Creative, proactive, and hands-on approach to problem-solving and execution
Bachelor's degree in Marketing, Business, Engineering, or a related field
This role is restricted to US persons (i.e., US citizens, permanent residents, and other protected individuals under the Immigration and Naturalization Act, 8 USC 1324b(a)(3)) due to access to export-controlled technology. Boston Engineering will require proof of status prior to employment.
Employment Type: Full-Time Role
Reports to: VP, Client Services and Growth
Location: Office-based role in Waltham, Massachusetts
Relocation: Not available at this time
Travel: Minimal
Salary Range: The base salary range for this position is $100,000 - $135,000 annually, commensurate with experience and qualifications. The final offer amount will be determined by factors such as the candidate's education, knowledge, experience, and skills. A comprehensive benefits package, including health insurance, 401(k) match, and paid time off, is also provided.
All your information will be kept confidential according to EEO guidelines.
Interested?
Please contact Christine Higgins, Senior Talent Acquisition Partner, Boston Engineering
email: chiggins-ctr@boston-engineering.com Christine Higgins | LinkedIn (https://www.linkedin.com/in/christine-higgins-a8a9b11/)
We are hiring - Apply Here (https://www.boston-engineering.com/careers/career-opportunities/)
