JOB SUMMARY
The Director of Enrollment Communications & Marketing provides strategic leadership, vision, and oversight for enrollment marketing and communications initiatives for multiple departments within the Division of Student Life & Enrollment. Reporting to the Associate Vice President for Enrollment, the Director develops and executes an integrated marketing, communications, and brand engagement strategy that advances the University's enrollment goals, recruitment priorities, student success initiatives, and institutional reputation.
The Director will oversee communications and marketing activities for the following units, with potential to expand to other Student Life and Enrollment departments:
Undergraduate Admissions
Student Financial Aid Services
One Stop Student Services
Orientation and New Student Programs
The Director serves as the senior marketing strategist for Enrollment Management and collaborates extensively with University Communications, Information Technology Services, academic colleges, Student Life & Enrollment departments, and university leadership to ensure coordinated messaging, brand consistency, and effective engagement with prospective students, applicants, admitted students, enrolling students, families, counselors, and campus partners.
DUTIES AND RESPONSIBILITIES
Strategic Marketing & Enrollment Communications Leadership
Develops and implements a comprehensive, multi-channel marketing and communications strategy that supports UConn's enrollment objectives and promotes undergraduate student recruitment, enrollment, financial aid awareness, orientation participation, and student success.
Serves as the lead communications strategist for Enrollment Management, advising the Associate Vice President for Enrollment and senior leadership on outreach, engagement, brand positioning, and enrollment communication initiatives.
Establishes annual communication and marketing goals aligned with division and university strategic priorities.
Creates and maintains a coordinated Enrollment Management communications calendar across all reporting departments.
Ensures messaging reflects institutional values, promotes access and affordability, and supports the recruitment and enrollment of a talented and diverse student population.
Marketing & Student Journey Communications
Leads the development and implementation of enrollment marketing campaigns that engage prospective students throughout the recruitment, application, admission, enrollment, and transition processes.
Oversees audience segmentation and personalized communication strategies designed to improve prospect engagement, application completion, yield, and matriculation outcomes.
Guides the creation of compelling storytelling and marketing content that highlights the student experience, academic excellence, affordability, student support services, and student success outcomes.
Develops strategic communications plans for key enrollment cycles including recruitment, admissions decisions, financial aid awarding, orientation, and enrollment confirmation.
Digital Communications & Brand Management
Oversees the development and maintenance of enrollment-focused websites, digital content, email communications, social media channels, videos, publications, presentations, and promotional materials.
Ensures compliance with university branding standards, accessibility requirements, and communication best practices.
Partners with University Communications to maintain consistency in institutional messaging and visual identity.
Evaluates and implements emerging technologies and communication platforms to enhance audience engagement and operational effectiveness.
Analytics, Assessment & Continuous Improvement
Establishes performance metrics and key performance indicators for marketing and communications initiatives.
Utilizes enrollment, web, digital marketing, and communication analytics to assess campaign effectiveness and inform strategic decision-making.
Develops data-informed marketing practices and reporting processes that demonstrate return on investment and support continuous improvement.
Conducts market research, environmental scanning, and competitive analysis to identify trends impacting enrollment and student engagement.
Leadership & Administration
Provides direct supervision, leadership, mentoring, and professional development to marketing and communications staff.
Fosters a collaborative, innovative, and customer-focused team culture.
Oversees departmental budgets, contracts, vendor relationships, and marketing expenditures.
Develops policies, procedures, and operational processes that support efficient communication and marketing operations.
Represents Enrollment Management on institutional committees, councils, and working groups related to communications, marketing, recruitment, and student engagement.
Collaboration & Partnership Development
Works collaboratively with leaders across DSLE, Academic Affairs, University Communications, Advancement, academic colleges, and other campus partners to advance enrollment priorities.
Serves as a trusted advisor to enrollment leadership on communication strategies related to recruitment, student success, retention, and organizational initiatives.
Supports division-wide initiatives requiring integrated communication planning, crisis communication coordination, and change management messaging.
MINIMUM QUALIFICATIONS
Bachelor's degree in communications, marketing, public relations, journalism, higher education administration, business, or a related field.
At least eight years of progressively responsible professional experience in marketing, communications, enrollment management marketing, public relations, or related fields.
Demonstrated experience developing and implementing comprehensive marketing and communication strategies.
Experience supervising professional staff and managing complex projects.
Experience utilizing data, analytics, and performance metrics to inform strategic decisions.
PREFERRED QUALIFICATIONS
Master's degree in communications, marketing, higher education administration, business administration, or a related field.
Experience in higher education enrollment management marketing and communications.
Demonstrated success leading recruitment marketing campaigns that support enrollment growth and student engagement.
Experience working with CRM systems, marketing automation platforms, digital advertising, and audience segmentation strategies.
Experience managing websites, digital engagement initiatives, and social media communication strategies.
Knowledge of enrollment management best practices, student recruitment trends, and higher education marketing strategies.
COMPENSATION & BENEFITS
The hiring range for this position is $125,000 to $145,000. An offer of employment, if made, will be commensurate with the successful candidate's skill and experience, as determined by the University.
For more information about benefits and other offerings available to University employees, we encourage you to review the Human Resources website (http://www.hr.uconn.edu) and explore the sections under the Benefits & Leaves header at the top of the page. Under Benefits & Leaves, select Benefits to access an overview as well as additional information on topics such as paid time off, benefits, retirement, and other resources. As you explore these pages, please note that this position is considered management/confidential and look for information specifically identified for management/confidential, as provisions may vary by employee group.
APPOINTMENT TERMS
This is a full-time 12-month position.
TERMS AND CONDITIONS OF EMPLOYMENT
Employment of the successful candidate is contingent upon the successful completion of a pre-employment criminal background check.
TO APPLY
Please apply online at Faculty and Staff Positions (https://hr.uconn.edu/jobs) , Search #499889 to upload a resume, cover letter, and contact information for three (3) professional references. Applicants must clearly demonstrate how they meet the stated minimum qualifications, and any preferred qualifications they may possess, in their application materials.
This job posting is scheduled to be removed at 11:55 p.m. Eastern time on November 2, 2026.
All employees are subject to adherence to the State Code of Ethics (https://portal.ct.gov/Ethics/Statutes-and-Regulations) .
All members of the University of Connecticut are expected to exhibit appreciation of, and contribute to, an inclusive, respectful, and diverse environment for the University community.
The University of Connecticut aspires to create a community built on collaboration and belonging and has actively sought to create an inclusive culture within the workforce. The success of the University is dependent on the willingness of our diverse employee and student populations to share their rich perspectives and backgrounds in a respectful manner. This makes it essential for each member of our community to feel secure and welcomed and to thoroughly understand and believe that their ideas are respected by all. We strongly respect each individual employee's unique experiences and perspectives and encourage all members of the community to do the same. All applicants will receive consideration for employment without regard to race, color, ethnicity, religion, age, sex, marital status, national origin, ancestry, sexual orientation, genetic information, physical or mental disabilities, veteran's status, status as a victim of domestic violence and/or sexual assault and/or trafficking in persons as defined by Connecticut law, prior conviction of a crime, workplace hazards to the reproductive systems, or gender identity or expression.
The University of Connecticut is an AA/EEO employer including for Disability and Veteran status.
