Marketing Automation

Robert Half • Detroit, MI • 5h ago

Description

We are seeking a results-driven Marketing Automation Manager to lead the strategy, execution, and optimization of marketing automation initiatives that drive lead generation, customer engagement, and revenue growth. This individual will oversee marketing automation platforms, CRM integrations, lead nurturing programs, email marketing campaigns, customer journeys, and marketing analytics while collaborating closely with marketing, sales, operations, and technology teams.

The ideal candidate combines technical expertise with strategic thinking and has experience leveraging automation tools to improve campaign performance, data quality, and customer experience.

Key Responsibilities

Marketing Automation Strategy

Develop and execute marketing automation strategies that support business growth objectives and customer acquisition goals.

Design and optimize lead nurturing programs, lifecycle marketing campaigns, and customer journeys.

Identify opportunities to improve marketing efficiency through automation, personalization, and process enhancements.

Establish best practices for campaign execution, segmentation, and audience targeting.

Platform Management & Optimization

Serve as the primary administrator and subject matter expert for marketing automation platforms such as:

HubSpot

Marketo

Salesforce Marketing Cloud

Pardot (Marketing Cloud Account Engagement)

Eloqua

Configure and maintain workflows, forms, landing pages, lead scoring models, and automated communications.

Manage integrations between CRM, marketing automation, and third-party systems.

Ensure platform functionality, user adoption, and ongoing optimization.

Campaign Execution

Build, deploy, and monitor multi-channel campaigns including:

Email marketing

Lead nurture programs

Event promotions

Customer onboarding programs

Re-engagement initiatives

Collaborate with content, creative, and demand generation teams to execute marketing campaigns.

Perform quality assurance testing to ensure flawless campaign deployment.

Data Management & Analytics

Monitor and maintain data quality, segmentation, and database health.

Develop lead scoring and lead routing processes in partnership with Sales Operations.

Analyze campaign performance and customer engagement metrics.

Create dashboards and reporting to measure:

Lead generation

Conversion rates

Pipeline influence

Revenue contribution

Marketing ROI

Make data-driven recommendations to improve campaign effectiveness.

Cross-Functional Collaboration

Partner closely with Sales, Revenue Operations, IT, and Business Intelligence teams.

Support CRM strategy and alignment between sales and marketing processes.

Train stakeholders on marketing automation best practices and platform capabilities.

Act as a thought leader for marketing technology and automation innovation.

Requirements

Bachelor's degree in Marketing, Communications, Business, Information Systems, or related field.

5+ years of experience in marketing automation, CRM administration, demand generation, or marketing operations.

Hands-on experience with one or more marketing automation platforms (HubSpot, Marketo, Pardot, Eloqua, Salesforce Marketing Cloud).

Experience managing CRM systems, preferably Salesforce.

Strong understanding of email marketing best practices, lead lifecycle management, and customer journey mapping.

Experience building automated workflows, lead scoring models, and reporting dashboards.

Proficiency with marketing analytics and campaign performance measurement.

Strong project management, communication, and organizational skills.

Innovation starts with people.®

Robert Half is the world's first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. We offer contract, temporary and permanent placement solutions for finance and accounting, technology, marketing and creative, legal, and administrative and customer support roles.

Robert Half works to put you in the best position to succeed. We provide access to top jobs, competitive compensation and benefits, and free online training. Stay on top of every opportunity - whenever you choose - even on the go. Download the Robert Half app (https://www.roberthalf.com/us/en/mobile-app) and get 1-tap apply, notifications of AI-matched jobs, and much more.

All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to contract/temporary professionals, including medical, vision, dental, and life and disability insurance. Hired contract/temporary professionals are also eligible to enroll in our company 401(k) plan. Visit roberthalf.gobenefits.net for more information.

© 2025 Robert Half. An Equal Opportunity Employer. M/F/Disability/Veterans. By clicking "Apply Now," you're agreeing to Robert Half's Terms of Use (https://www.roberthalf.com/us/en/terms) and Privacy Notice (https://www.roberthalf.com/us/en/privacy) .

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