Market Research and Insights Analyst

The Sherwin-Williams Company • Cleveland, OH • 8h ago

The Market Research and Insights Analyst for the Performance Coatings Group (PCG) supports research and strategy initiatives across multiple PCG divisions and global regions. This role helps accelerate growth by gathering primary and secondary data, analyzing findings, and translating insights into clear, compelling stories that inform business decisions. The analyst captures customer, prospect, and internal stakeholder perspectives to guide customer experience, growth, innovation, commercialization, and strategic planning. This role also designs and executes fit-for-purpose qualitative and quantitative research, integrates multiple evidence sources, and delivers decision-ready recommendations to business partners. The role is part of the PCG Insights Team, which serves as the Voice of Customer center of excellence within the Group's Strategy and Marketing organization.

Competencies & Skills Required:

Problem Solving & Critical Thinking

Consultative Mindset

Qualitative and Quantitative Research Methodologies

Data & Research Analysis / Analytics and Interpretation

Project Management

Strong Verbal and Written Communication Skills

Additional Details:

This role is not remote/hybrid. This role will report Sherwin-Williams Cleveland Global Headquarters located at 1 Sherwin Way, Cleveland, OH 44115

Job duties include contact with other employees and access confidential and proprietary information and/or other items of value, and such access may be supervised or unsupervised. The Company therefore has determined that a review of criminal history is necessary to protect the business and its operations and reputation and is necessary to protect the safety of the Company's staff, employees, and business relationships.

Voice of Customer Research

Partner with business stakeholders to clarify the decision to be made, identify knowledge gaps, define learning objectives, and recommend the appropriate VoC approach.

Lead or support primary end-to-end VoC engagements (quantitative and/or qualitative), from research scoping and participant strategy through fieldwork, analysis, synthesis, activation, and stakeholder readout.

Qualitative Methodologies:

Design and moderate in-depth interviews, focus groups, @contextual inquiry, observational research, concept discussions, and other exploratory methods, in person or virtually.

Develop neutral, non-leading discussion guides and probing strategies aligned to research objectives and respondent roles.

Analyze qualitative data systematically through coding, theme development, pattern comparison, and segmentation by audience, market, customer @type, or role when supported by the evidence.

Use verbatim feedback responsibly to illustrate findings while preserving @context, confidentiality, and appropriate limitations.

Quantitative Methodologies:

Design and program structured surveys using sound questionnaire design, including unbiased wording, logical flow, appropriate scales, and clear response options.

Partner on sampling plans and fieldwork execution; monitor data quality, response patterns, and respondent composition.

Clean, analyze, and interpret quantitative data using statistical methods appropriate to the business question and data.

Integrate survey findings with qualitative and secondary evidence to provide a complete, balanced view of the customer and avoid overstatement.

Create clear data visualizations and executive-ready narratives that distinguish evidence, interpretation, limitations, and recommended action.

Connect customer evidence to business implications, identifying needs, pain points, value drivers, moments that matter, unmet needs, and opportunities for action.

Proj

Similar Jobs

Recruitment Marketing Specialist

Component Repair Technologies • Mentor, OH • 8h ago

Sales & Marketing

JOB SUMMARY Recruitment Marketing Specialist is an onsite position responsible for the development and execution of marketing strategies internally and externally for recruitment. The Recruitment Marketing Specialist col...

8h ago

Go to Apply

Outside Sales Representative

Charter Communications Holding Co LLC • Elyria, OH • 1d ago

Sales & Marketing

This role requires the ability to work lawfully in the U.S. without employment-based immigration sponsorship, now or in the future. Do you enjoy connecting people to reliable telecommunication services while engaging dir...

1d ago

Go to Apply

Outside Sales Representative

Sales Focus Inc. • Cleveland, OH • 2d ago

Sales & Marketing

Outside Sales Representative Cleveland, OH | Full Time | B2B Energy Base Pay + Uncapped Commission | OTE $75K-$100K Health Benefits + 401K + 2 Weeks PTO + 10 Paid Holidays Earn $75,000-$100,000+ per year selling for one...

2d ago

Go to Apply

Market Research and Insights Analyst

Sherwin-Williams • Cleveland, OH • 3d ago

Sales & Marketing

3d ago

Go to Apply

Analyst Digital Marketing Analytics

Nestle • Solon, OH • 3d ago

Sales & Marketing

Foods you love. Brands you trust. And a career that empowers you to grow. At Nestlé USA, we're all working towards the same goal - to delight and deliver for our consumers. With a rich portfolio of beloved brands, includ...

3d ago

Go to Apply

Director of Sales and Marketing

Marriott • Cleveland, OH • 3d ago

Sales & Marketing

Additional Information Relocation Assistance Available Job Number 26078287 Job Category Sales & Marketing Location 1515 West Third Street, CLEVELAND OH 44113, United States VIEW ON MAP ( https://www.google.com/maps?q...

3d ago

Go to Apply

Marketing Advisory Senior Associate (PLS, TMT, FS)

PwC • Cleveland, OH • 3d ago

Sales & Marketing

The Opportunity As a Marketing Advisory Senior Associate, you will specialize in providing consulting services focused on customer-centric marketing strategies. You will analyze customer behavior, develop targeted market...

3d ago

Go to Apply

Senior Associate Brand Marketing - Stouffers

Nestle • Solon, OH • 3d ago

Sales & Marketing

3d ago

Go to Apply

Sales Activator

Red Bull North America, Inc. • Cleveland, OH • 4d ago

Sales & Marketing

Valid US Driver's License and obtainment of DOT Medical card Must be at least 21 years of age Experience in sales, account management and DSD a plus Ability to lift and transport up to 25 pounds of inventory and/or adver...

4d ago

Go to Apply

Principal Account Executive

Hyland Software, Inc. • Westlake, OH • 4d ago

Sales & Marketing

Principal Account Executive Job ID 2026-14470 of Openings 1 Job Locations Remote - U.S. Category Sales - Account/Territory Management Hiring Range 150,000.00/Yr. To 165,000.00/Yr. Overview Principal Account Executive - C...

4d ago

Go to Apply

Subscribe to get new jobs sent directly to you
(no charge, cancel anytime)