Head, Market Access - Marketing & Ops

Incyte Corporation • Chadds Ford, PA • 1h ago

Overview

A global biopharmaceutical company on a mission to Solve On, Incyte follows science to find solutions for patients with unmet medical needs. Through the discovery, development, and commercialization of proprietary therapeutics, Incyte has established a portfolio of first-in-class medicines for patients and a strong pipeline of products in Hematology, Oncology and Inflammation and Autoimmunity

Headquartered in Wilmington, Delaware, Incyte has operations in North America, Europe, and Asia.

Role Summary

The Head of Market Access Marketing & Operations is responsible for leading the market access marketing and operational strategy across therapeutic areas, ensuring that payer, reimbursement, and access strategies are clearly translated into effective customerfacing value narratives and enablement. This role serves as the connective tissue between brand strategy, payer strategy, and the field, ensuring consistent, compliant, and scalable access execution.

This leader oversees market access marketers aligned by therapeutic area and market access analytics, driving excellence in pullthrough strategy, value messaging, launch readiness, and operational effectiveness. The role partners closely with Payer Account Teams, Trade & Distribution, Pricing & Contracting, Brand Marketing, and Field leadership.

Key Responsibilities

Market Access Marketing Strategy & Leadership

Define and own the enterprise Market Access Marketing strategy aligned to brand and payer objectives

Translate payer, pricing, and access strategies into clear customer value propositions, tools, and field enablement

Lead access launch planning across new products, indications, and portfolio expansions

Ensure alignment between brand strategy, payer strategy, and access execution

Organization & People Leadership

Lead and develop a team of Market Access Marketers (one per therapeutic area) and Market Access Analytics

Provide clear direction, priorities, and performance expectations across the function

Build talent capability in access storytelling, payer dynamics, and operational execution

Partner with Market Access leadership on workforce planning, hiring, and succession

Support and develop team members through coaching, feedback, and career development

Access Enablement & Execution

Oversee development of payer value messaging, access tools, and pullthrough materials

Ensure compliant and effective deployment of materials to field teams (payer, account management, and customerfacing roles)

Partner with training and field leadership to ensure readiness and adoption

Drive consistency in access narratives across therapeutic areas and channels

Market Access Operations

Establish operational rigor across planning, execution, and measurement of access marketing initiatives

Ensure strong crossfunctional processes, timelines, and governance

Identify operational efficiencies and continuous improvement opportunities

Support portfolio prioritization and resource allocation decisions

Analytics & Performance Management

Oversee Market Access Analytics to assess performance, uptake, access barriers, and pullthrough effectiveness

Define KPIs and success measures for access marketing initiatives

Use insights to refine strategy, tools, and execution

Ensure data integrity, consistent reporting, and decisionoriented insights

CrossFunctional Collaboration & Governance

Serve as a key partner to:

Payer Account Teams

Pricing & Contracting

Trade & Distribution

Brand Marketing

Field Leadership and Training

Legal, Compliance, and Regulatory

Ensure all access marketing and operational activities comply with regulatory and corporate standards

Act as a trusted advisor and subject matter expert on market access execution

Qualifications

Education1. Bachelor's degree required; advanced degree (MBA or equivalent) preferred

Qualifications

Education

Bachelor's degree required; advanced degree (MBA or equivalent) preferred

Experience

10+ years of experience in Market Access, Market Access Marketing, Payer Marketing, or related commercial roles within life sciences/pharma

5+ years of people leadership experience

Demonstrated experience translating payer strategy into fieldready execution

Strong understanding of U.S. payer landscape, reimbursement pathways, and formulary dynamics

Experience supporting launches and multibrand portfolios preferred

Skills & Competencies

Deep expertise in market access marketing and commercialization

Strong strategic and operational mindset

Ability to synthesize complex payer dynamics into clear, executable messaging

Excellent crossfunctional leadership and influence skills

Strong executive presence and communication capabilities

High level of integrity and compliance acumen

Leadership Behaviors

Acts with enterprise mindset and crossfunctional ownership

Drives clarity, accountability, and high standards

Develops talent and fosters a culture of collaboration

Balances strategic insight with operational excellence

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