Vice President, Digital and Marketing

Sunrise Senior Living • Mclean, VA • 4h ago

Why Join Sunrise Senior Living

At Sunrise Senior Living, we believe meaningful work starts with purpose. Our team members are passionate about making a positive difference in the lives of residents every day.

At Sunrise Senior Living, we champion the quality of life for all seniors. As VP, Digital Strategy & Marketing, you lead enterprise digital strategy, driving lead generation, customer experience and revenue growth through data-driven marketing and omnichannel execution.

What You'll Do:

Lead omnichannel digital strategy across web, CRM, call center and platforms

Drive SEO, SEM, social and digital campaigns to increase lead generation

Optimize customer journeys and conversion through analytics and testing

Partner with IT, Sales and Operations to align digital solutions

Monitor KPIs including leads, conversions and occupancy impact

Lead marketing campaigns, content strategy and brand positioning

Build and develop high-performing digital and marketing teams

Manage vendor, media and technology partnerships

Pay Range:

236,000.00 - 295,000.00

Ready to take the next step and make a bigger impact than you ever imagined? As part of our team, you will help brighten the future for everyone at Sunrise and beyond. That is why we make it a priority to celebrate the unique ways you bring moments of togetherness and joy to everyone you serve. And when combined with the support, benefits, and growth opportunities we offer, the result is a career that PositivelyShines with everything you need to reach your goals - at work and in your life.

We also offer benefits and other compensation that include:

Medical, Dental, Vision, Life, and Disability Plans

Retirement Savings Plans

Employee Assistant Program / Discount Program

Paid time off (PTO), sick time, and holiday pay

myFlexPay offered to get paid within hours of a shift

Tuition Reimbursement

In addition to base compensation, Sunrise may offer discretionary and/or non-discretionary bonuses. The eligibility to receive such a bonus will depend on the employee's position, plan/program offered by Sunrise at the time, and required performance pursuant to the plan/program.

Some benefits have eligibility requirements

Apply today to learn why Sunrise Senior Living is a certified Great Place to Work®

Equal Opportunity Employer

Sunrise Senior Living is an equal opportunity employer and is committed to diversity and inclusion in the workplace.

Equal Opportunity Employer

Sunrise Senior Living is an equal opportunity employer and is committed to diversity and inclusion in the workplace.

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