Advanced Specialist, Geo Marketing

Pearson • Denver, CO • 1h ago

Job Title - Advanced Specialist, Geo Marketing

Description - Own key components of US higher education campaign execution, turning strategy and messaging into integrated activity that is ready to launch, measure and improve.

Also known in the market as: Integrated Campaign Specialist; Campaign Marketing Specialist; Marketing Campaign Manager; Demand Generation Campaign Specialist.

About the Role

Pearson is looking for an Advanced Specialist, Geo Marketing, to join its US campaigns team. You will help translate campaign strategy into coordinated activation across paid media, email, social and related digital channels, working with internal partners and an external creative agency.

This is a hands-on role for someone who enjoys ownership. You will manage campaign plans, calendars, assets, approvals and launch readiness, then track performance and turn results into practical optimization recommendations.

You will work in a fast-moving environment where priorities can shift and not every answer is available at the start. Curiosity, organisation and proactive follow-through will be central to success.

What You'll Do

Support the creation and launch of integrated campaigns across digital, paid media, email and social channels.

Translate campaign messaging and positioning into channel-ready assets and activation plans.

Own campaign calendars, milestones, briefs, asset trackers and launch checklists.

Coordinate with campaign management, Product Marketing, Centres of Excellence and sales activation teams.

Work with creative agency partners to manage assets, feedback and timely delivery.

Manage quality assurance, approvals, hand-offs and go-live readiness.

Monitor live campaign performance and support monthly, quarterly and post-campaign reporting.

Use campaign insight to recommend practical optimizations and improve future execution.

What We're Looking For

Experience in marketing or campaign execution with clear evidence of personal ownership.

Understanding of integrated marketing and digital channels, including paid media, email and social.

Strong project management and organizational skills, with close attention to detail and deadlines.

Confidence coordinating work across internal teams and external agency partners.

Ability to use campaign metrics and reporting to identify insight and support optimization.

Clear written and verbal communication, with a collaborative working style.

A proactive and curious approach, including comfort finding answers and progressing work amid ambiguity.

Ability to work in a fast-paced environment with shifting priorities.

Bachelor's degree in marketing, communications, business or a related field.

Experience in higher education, advertising agencies, B2B marketing or the US education market is helpful but not essential.

Location & Working Pattern

United States

Remote

Salary / Compensation

Compensation at Pearson is influenced by a wide array of factors including but not limited to skill set, level of experience, and specific location. As required by the California, Colorado, Hawaii, Illinois, Maryland, Minnesota, New Jersey, New York State, New York City, Vermont, Washington State, and Washington DC laws, the pay range for this position is as follows:

The minimum full-time salary range is between $100,000 - $120,000.

This position is eligible to participate in an annual incentive program, and information on benefits offered is here: Employee Benefits Guide 2026

Applications will be accepted through September 22nd. This window may be extended depending on business needs.

Why Join Pearson?

Join a collaborative campaign team with the opportunity to own visible US higher education marketing activity from planning through performance. You will help shape how full-funnel campaigns are activated while developing broad experience across channels, agency partnership and campaign optimization.

LI-JA1 #LI-Remote

Who we are:

At Pearson, our purpose is simple: to help people realize the life they imagine through learning. We believe that every learning opportunity is a chance for a personal breakthrough. We are the world's lifelong learning company. For us, learning isn't just what we do. It's who we are. To learn more: We are Pearson.

Pearson is an Equal Opportunity Employer and a member of E-Verify. Employment decisions are based on qualifications, merit and business need. Qualified applicants will receive consideration for employment without regard to race, ethnicity, color, religion, sex, sexual orientation, gender identity, gender expression, age, national origin, protected veteran status, disability status or any other group protected by law. We actively seek qualified candidates who are protected veterans and individuals with disabilities as defined under VEVRAA and Section 503 of the Rehabilitation Act.

If you are an individual with a disability and are unable or limited in your ability to use or access our career site as a result of your disability, you may request reasonable accommodations by emailing TalentExperienceGlobalTeam@grp.pearson.com.

Job: Marketing

Job Family: GO\TO\MARKET

Organization: Higher Education

Schedule: FULL_TIME

Workplace Type: Remote

Req ID: 25910

location

Pearson

Go to Apply

Share this job

Similar Jobs

Account Executive

American Express Global Business Travel • Denver, CO • 7h ago

Sales & Marketing

United States Full time J-84937 Amex GBT is a place where colleagues find inspiration in travel as a force for good and - through their work - can make an impact on our industry. We're here to help our colleagues achieve...

7h ago

Go to Apply

Account Executive - Remote

Prime Therapeutics • Denver, CO • 7h ago

Sales & Marketing

Home Full time R-17217 At Prime Therapeutics (Prime), we are a different kind of PBM, with a purpose beyond profits and a unique ability to connect care for those we serve. Looking for a purpose-driven career? Come build...

7h ago

Go to Apply

Account Executive - Portfolio

Cisco • Denver, CO • 7h ago

Sales & Marketing

The application window is expected to close on: 10/01/2026 Meet the Team Step into the most electrifying era of innovation in Cisco's history and seize the ultimate moment to elevate your career! Cisco is the critical in...

7h ago

Go to Apply

Specialist, Marketing

Pearson • Denver, CO • 9h ago

Sales & Marketing

Job Title - Specialist, Marketing - Clinical Assessments Help Pearson bring priority Clinical Assessments campaigns to market faster by turning established messaging, existing assets and new ideas into polished digital c...

9h ago

Go to Apply

Marketing Specialist

Staff Management | SMX • Denver, CO • 9h ago

Sales & Marketing

With Staff Management | SMX, you'll get a weekly paycheck, learn new skills, meet new people, and work with a great management team in a clean and safe environment. We're seeking a detail-oriented Marketing Specialist wi...

9h ago

Go to Apply

Director, Growth Marketing

Indeed • Denver, CO • 10h ago

Sales & Marketing

Our Mission As the world's number 1 job site*, our mission is to help people get jobs. We strive to cultivate an inclusive and accessible workplace where all people feel comfortable being themselves. We're looking to gro...

10h ago

Go to Apply

Applications Sales Representative III

Oracle • Denver, CO • 1d ago

Sales & Marketing

Job Description Sells a subset of product or services directly or via partners to a large number of named accounts/non-named accounts/geographical territory. Responsibilities Primary job duty is to sell business applicat...

1d ago

Go to Apply

Digital Marketing Coordinator

Natural Grocers • Lakewood, CO • 1d ago

Sales & Marketing

Salary Range USD $25.00/Hr. - USD $30.00/Hr. Overview The Job in a Nutshell: The Digital Marketing Coordinator supports the execution of Natural Grocers' social media and digital marketing initiatives. This role is ideal...

1d ago

Go to Apply

Marketing Proposal Coordinator

Robert Half • Lakewood, CO • 1d ago

Sales & Marketing

Description Robert Half Marketing and creative has a client in the A/E/C space looking for a Marketing Proposal Coordinator to join a services team. This contract-to-permanent opportunity is ideal for an experienced mark...

1d ago

Go to Apply

Associate, Lifecycle Marketing Analytics

Humana • Denver, CO • 1d ago

Sales & Marketing

Become a part of our caring community The Data Scientist 2 uses mathematics, statistics, modeling, business analysis, and technology to transform high volumes of complex data into advanced analytic solutions. The Data Sc...

1d ago

Go to Apply

Subscribe to get new jobs sent directly to you
(no charge, cancel anytime)