Senior Director Strategic Event

NORTHWESTERN MUTUAL LIFE INSURANCE • Milwaukee, WI • 6h ago

JOB REQUIREMENTS: About the Role Sets and drives the multi-year vision
for Northwestern Mutual\'s enterprise-wide meetings and events team,
ensuring the event strategy and execution of events deliver superior
experiences that ladder directly to enterprise priorities. Leads a
high-performing team of event managers, producers, and creative services
professionals to design, execute, and continuously evolve field, home
office, and community events that are data-driven, brand-aligned, and
measurably impactful. What You\'ll Do in the Role Sets an adoptable
multi-year vision for the meetings and events teams that clearly ties
back to the enterprise strategy, translating strategic priorities into
executable annual plans. Ensures data-driven decision-making with robust
analytics, observability, and measurable KPIs to optimize engagement and
event performance. Leads and develops a high-performing event and
creative services team to utilize scalable and repeatable processes that
hold up under pressure and are ready for growth. Fosters experimentation
and persona-based experiential event marketing strategies. Is a
continuous learner that models a growth mindset and ensures the team is
setup to work collaboratively with cross-functional teams. Provides
dedicated time and space for team development and growth. Tracks and
documents operational and other related costs by recording and
classifying expenses to monitor and control costs, assess budget
adherence, and evaluate the efficiency of resource utilization within
the organization. Builds and maintains a consistent event brand identity
for internal and external events, ensuring NM brand and CEE design
principles and best practices are applied across all programs. Leads the
team in delivering large, city-wide events including NM\'s Annual
Meeting in Milwaukee, two regional meetings that change locations
throughout the US. In addition to hundreds of internal and external
events on a yearly basis. Responsible for overseeing and/or executing
with the partnership of sourcing and procurement (S&P) all M&E vendor
contracts including post-contract housing management. Acts as a SME for
the S&P team for industry-related standards, risk assessments,
contractual terms, SOWs, pricing, and concessions, as well as ongoing
management of hotel and vendor contracts once fully executed. Experience
sourcing and booking national and local artists for private performances
as well as the RFP process for securing production and creative services
vendors. Applies platform thinking and automation to scale events
through reusable processes, integrated tech stacks, and API-first
solutions. Ensures the team utilizes best-in-class event practices
(sustainability, ADA, safety, ServSafe, economic impact reporting,
resource allocation, spend optimization, etc.) and sets measurable KPIs
that align with CEE programs and NM\'s sustainability and... For full
info follow application link. EEO/AA Employer/Vets/Disability ***
APPLICATION INSTRUCTIONS: Apply Online: ipc.us/t/25D40E9A951F491A
Qualified females, minorities, and special disabled veterans and other
veterans are encouraged to apply.

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