Executive Marketing Lead

Dynatrace • Boston, MA • 1h ago

Your role at Dynatrace

Are you a strategic marketer who can turn executive relationships into business momentum? We are looking for an Executive Marketing Lead to define and scale a global approach to engaging senior leaders through relevant, high-value experiences.

You will own the end-to-end executive marketing strategy, building signature programs and repeatable experiences that drive impact. Working across Marketing, Sales, Customer Success, Product, Communications, and regional teams, you will bring focus and consistency to how Dynatrace engages and builds trusted relationships with executive audiences.

Key Responsibilities

Define the global strategy: Set the vision, audience framework, priorities, roadmap, and investment approach for executive marketing, aligned to company growth objectives and regional needs.

Build and scale signature programs: Design differentiated executive experiences, including peer roundtables, strategic briefings, and curated moments around major company and industry events, then scale them into repeatable program models.

Create the operating model: Develop playbooks, audience criteria, content standards, operating rhythms, and activation toolkits that enable consistent execution globally while allowing for local relevance.

Own the executive audience journey: Shape a connected experience across invitation, preparation, engagement, follow-up, and relationship development so every interaction delivers value to participants and internal stakeholders.

Lead content and experience design: Partner with executives, subject matter experts, Communications, Product Marketing, and creative teams to create executive-ready narratives, discussion formats, agendas, and assets.

Orchestrate cross-functional execution: Align global and regional Marketing, Sales, Customer Success, Product, Partner, Communications, and executive stakeholders on goals, roles, audiences, leader participation, and follow-through.

Measure and optimize business impact: Define the KPI hierarchy, reporting cadence, benchmarks, and dashboards for executive engagement. Use insights to improve audience quality, participation, relationship progression, opportunity influence, retention support, and investment decisions.

Manage partners and investment: Guide agency and vendor relationships, program budgets, resource allocation, and performance expectations to maximize quality, scale, and return.

Continuously evolve the portfolio: Monitor market trends and executive expectations, test new formats and channels, and refine programs based on feedback, performance, and business priorities.

What will help you succeed

Minimum Requirements

Experience: 8+ years of progressive B2B marketing experience in executive engagement, customer marketing, strategic events, integrated programs, or related enterprise marketing roles.

Preferred Requirements:

Strategic program leadership: Ability to turn business priorities into portfolio strategy, scalable programs, operating models, and measurable plans.

Executive presence: Strong judgment, credibility, and communication skills with senior internal and external stakeholders.

Global orchestration: Experience aligning regional and cross-functional teams through influence, clear standards, and strong stakeholder management.

Measurement mindset: Comfort defining KPIs, connecting activity to outcomes, and using insights to improve performance and investment decisions.

Storytelling: Exceptional written, verbal, and presentation skills, with the ability to simplify complexity for senior audiences.

Operational excellence: Strong planning, prioritization, budget management, and project leadership across multiple high-visibility initiatives.

Customer orientation: Curiosity about executive priorities and a commitment to value-led, peer-level experiences.

Adaptability: Comfort building through ambiguity and balancing global consistency with regional relevance.

Education: Bachelor's degree in Marketing, Business, Communications, or a related field, or equivalent experience.

Travel: Willingness to travel for executive programs, customer engagements, and key company or industry events.

Why you will love being a Dynatracer

A one-product software company creating real value for the largest enterprises and millions of end customers globally, striving for a world where software works perfectly.

Working with the latest technologies and at the forefront of innovation in tech on scale; but also, in other areas like marketing, design, or research.

A team that thinks outside the box, welcomes unconventional ideas, and pushes boundaries.

An environment that fosters innovation, enables creative collaboration, and allows you to grow.

A globally unique and tailor-made career development program recognizing your potential, promoting your strengths, and supporting you in achieving your career goals.

A truly international mindset with Dynatracers from different countries & cultures all over the world, and English as the corporate language that connects us all

A culture that is being shaped by the diverse personalities, expertise, and backgrounds of our global team.

Compensation and Rewards

The targeted base pay range for this role is $91,000 to $114,000. When determining your salary, we consider your skills, experience, education, work location and internal equity.

Dynatrace is an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, sex, color, gender identity, religion, national origin, ancestry, citizenship, physical abilities, age, sexual orientation, creed, disability status, veteran status, pregnancy, genetic status, or any other characteristic protected by law.

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