Product Manager, Customer Journey & Omnichannel Marketing, Erda-iDRS

J&J Family of Companies • Horsham, PA • 42min ago

At Johnson & Johnson,?we believe health is everything. Our strength in healthcare innovation empowers us to build a?world where complex diseases are prevented, treated, and cured,?where treatments are smarter and less invasive, and?solutions are personal.?Through our expertise in Innovative Medicine and MedTech, we are uniquely positioned to innovate across the full spectrum of healthcare solutions today to deliver the breakthroughs of tomorrow, and profoundly impact health for humanity.?Learn more at jnj.com (https://www.jnj.com.) .

As guided by Our Credo, Johnson & Johnson is responsible to our employees who work with us throughout the world. We provide an inclusive work environment where each person is considered as an individual. At Johnson & Johnson, we respect the diversity and dignity of our employees and recognize their merit.

Job Function:

Marketing

Job Sub Function:

Advertising & Promotions

Job Category:

Professional

All Job Posting Locations:

Horsham, Pennsylvania, United States of America

Job Description:

Johnson & Johnson is currently recruiting a Product Manager, Customer Journey & Omnichannel Marketing for Bladder Cancer (erda-iDRS), located in Horsham, PA.

About Oncology

Our expertise in Innovative Medicine is informed and inspired by patients, whose insights fuel our science-based advancements. Visionaries like you work on teams that save lives by developing the medicines of tomorrow.

Our Oncology team is focused on the elimination of cancer by discovering new pathways and modalities to finding treatments and cures. We lead where medicine is going and need innovators with an unwavering commitment to results.

Join us in developing treatments, finding cures, and pioneering the path from lab to life while championing patients every step of the way.

Learn more at https://www.jnj.com/innovative-medicine

The Omnichannel Product Manager will work with the Customer Journey & Omnichannel Product Director to help execute customer experience marketing strategies for erda-iDRS treatment in Bladder Cancer . In this role, you will be responsible for developing and implementing marketing strategies that enable providers and patients to start and stay on our therapies, with specific focus on the execution of the omnichannel & customer journey marketing strategies. The product manager will work closely with internal partners and the brand team to execute and deliver resources that strengthen customer experience for erda-iDRS.

Key Responsibilities Include:

Lead the execution of strategies, engagement.ai, and portfolio synergies to achieve business goals ensuring strong pull-through of key brand messages across all non-customer-facing channels

Lead marketing tactic execution for omni-channel and non-personal promotion ensuring coordinated engagement across field, digital, email, media, and customer experience channels to drive awareness, consideration, and adoption across targeted customer segments

Optimize engagement performance through data, insights, and Engagement.ai capabilities, continuously refining channel mix, content sequencing, and targeting to improve customer activation and business outcomes of all tactical execution plays.

Ensure omnichannel tactical deployment are developed and performed in close partnership with Sales, Medical Affairs, Precision Medicine, other key internal partners and the INLEXZO brand team

Help lead content development for sales meetings, selling assets, and non-personal promotion assets and partner with HCC and regulatory to ensure approvable assets.

Partner with Sales Learning and Development to ensure specialists are knowledgeable on the product and disease state.

Work with print production and sample agencies to ensure resources to support field selling efforts and new patient starts as well as managing agency relationships.

Qualifications:

Required:

A minimum of a Bachelor's degree is required; MBA or advanced degree in related field is helpful.

A minimum of 5 years of work experience, with 2 years in marketing, sales, sales learning and development, healthcare professional, sales leadership and/or commercial insight strategy experience and/or experience in a qualified leadership development program

Experience with project management

Healthcare experience or pharmaceutical industry knowledge

Ability to travel up to 25% which may include overnights and weekend travel.

Preferred:

Demonstrated commitment to learning emerging technologies, such as AI, through exploration, iteration, and applying new tools over time

Johnson & Johnson is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, age, national origin, disability, protected veteran status or other characteristics protected by federal, state or local law. We actively seek qualified candidates who are protected veterans and individuals with disabilities as defined under VEVRAA and Section 503 of the Rehabilitation Act.

Johnson & Johnson is committed to providing an interview process that is inclusive of our applicants' needs. If you are an individual with a disability and would like to request an accommodation, external applicants please contact us via https://www.jnj.com/contact-us/careers , internal employees contact AskGS to be directed to your accommodation resource.

Required Skills:

Preferred Skills:

Advertising, Brand Identity, Brand Positioning Strategy, Brand Reputation Management, Budget Management, Content Management, Customer Intelligence, Data Analysis, Data Reporting, Data Savvy, Design Mindset, Digital Marketing, Execution Focus, Financial Analysis, Interpersonal Influence, Performance Measurement, Process Improvements, Sales Promotions, Tactical Planning, Technical Credibility

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