Marketing Specialist - Dental Practice Lifecycle (Hybrid)

Benco Dental Company • Pittston, PA • 6h ago

Pittston, PA (Hybrid)

Practice Lifecycle Marketing Specialist position

At Benco Dental, our company is our family, and we are looking for a new addition to assist us in Driving Dentistry Forward. Please review the description below carefully to ensure that this position is the perfect match for you!

What's in it for YOU?

Excellent Compensation Packages

Medical, Dental and Vision Benefits Effective on Day 1

401k Package Effective on Day 1

Paid Time Off Program

Profit Sharing

Hybrid Work Environment

Associate Discounts and Community Giveback Programs

College Tuition Savings Program

Caring Family Culture Toward all Associates

Certified as a FORTUNE Great Place to Work

Opportunities to join resource groups that promote Diversity, Equity, and Inclusion

Family owned for 90+ years

Position Summary:

The Practice Lifecycle Marketing Specialist helps connect dental professionals with opportunities at pivotal moments in their careers, whether they are looking to buy or sell a practice, find an associate, explore a new opportunity, or plan their next move.

This role works closely with the Practice Lifecycle team to understand current Practice Transitions and Associate Placement opportunities and bring them to marketing in a highly targeted, locally relevant way. The Specialist will identify where opportunities exist, determine the audiences most likely to benefit from them, and activate outreach across the sales organization, industry networks, local markets, and targeted marketing channels.

Success in this role requires someone who is resourceful, highly connected to the market, comfortable conducting research and outreach, and energized by creating connections between people and opportunities.

The Specialist will collaborate with Clarion Solutions and internal shared marketing resources to support digital campaigns, social media, and other marketing initiatives that represent Practice Lifecycle within the broader Clarion Solutions brand and marketing strategy.

Do YOU Possess These Skills and Attributes?

Problem solver, adaptable, and agile thinker

Ability to prioritize and manage multiple tasks and/or projects

Strong organizational skills with attention to detail, particularly when managing multiple opportunities across different geographic markets

Highly resourceful researcher with an ability to find and connect opportunities across markets and professional networks

Strong written and verbal communication skills with the ability to translate complex or highly specific opportunities into clear and compelling messages

Relationship-oriented and comfortable networking with dental professionals, sales representatives, industry partners, and professional organizations

Comfortable using social media, online communities, professional networks, CRM systems, and digital research tools for prospecting and market intelligence

Working knowledge of marketing principles and an ability to contribute effectively to digital, social media, direct marketing, and advertising initiatives

Collaborative approach and ability to work across cross functional internal teams

Curiosity about the dental industry and the career/business decisions dental professionals face throughout the lifecycle of a practice

Do These Responsibilities Interest YOU?

Develop a deep understanding of active Practice Transitions and Associate Placement opportunities, including geography, target audience, and market dynamics

Identify the markets, professional communities, and audiences most relevant to individual opportunities

Research local and regional channels for reaching prospective buyers, sellers, associates, and hiring practices

Identify and coordinate targeted advertising opportunities through dental societies, industry publications, professional organizations, and other relevant local or regionaloutlets

Develop targeted direct-mail outreach to practices and dental professionals based on specific market opportunities

Attend select regional meetings, dental society events, and industry events to build relationships, educate prospective customers, and identify potential matches

Use social media, professional networks, online communities, local forums, and other relevant sources to identify prospective opportunities and connections.

Conduct proactive research to uncover practices that may be considering a transition, dentists interested in ownership, and practices or associates seeking placement

Partner with Clarion Solutions marketing to represent Practice Lifecycle within the broader Clarion Solutions division of digital and social media strategy

Monitor results and market response to help identify which outreach approaches and channels are most effective

Create focused internal communications that keep Benco Territory Representatives informed about Practice Transitions and Associate Placement activity within their markets; equipping them with relevant information and messaging to confidently introduce these offerings

Partner with sales teams to identify potential buyers, sellers, hiring practices, associates, and other prospects within their existing networks

Other duties as assigned

Complies with all policies and standards to support the efficient operations of the department and company

Do YOU Meet These Requirements?

Ability to work onsite 2 days per week at our home office in Pittston, PA

4-6 years of marketing experience with a focus on social media strategy, demand generation, or niche audience development (Required)

Experience in dental, healthcare, real estate, or professional services marketing (Strongly Preferred)

Demonstrated experien

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