Manager, Field Marketing

RCN Telecom Services, LLC • Bath, PA • 4h ago

A Day in the Life of the Manager, Field Marketing:

The Manager, Field Marketing supports the Director of Guerrilla Marketing in driving localized marketing strategy and execution across events, sponsorships, and key campaigns. While contributing to strategic planning, the position is primarily accountable for leading day-to-day execution, ensuring seamless delivery of high-impact marketing initiatives, and managing a team responsible for field-level activation.

Own end-to-end execution of marketing initiatives across events, sponsorships, and local campaigns

Translate strategic direction from leadership into actionable plans and deliverables

Lead planning and on-the-ground execution of events, ensuring operational excellence and brand consistency

Manage event logistics including vendors, materials, run-of-show, and on-site coordination

Support identification and evaluation of sponsorships and community partnerships aligned to market strategy

Lead execution of large-scale activations to drive brand awareness and local engagement

Oversee event portfolio, calendar management, and execution prioritization across markets

Ensure effective integration of promotional channels including social, digital, and media support

Coordinate development and production of marketing assets and collateral in partnership with internal teams and external agencies

Support execution of campaigns across direct sales and local marketing channels

Manage marketing calendars to ensure alignment across initiatives and stakeholders

Develop and distribute sales collateral and internal communications to support field teams

Manage relationships with external vendors, agencies, and event partners

Manage relationships with marketing vendors, agencies, and event partners

Serve as a key liaison between marketing, sales, and local leadership to ensure alignment and execution readiness

Coordinate cross-functional efforts to deliver cohesive marketing programs

Directly manage and develop a team of field marketing specialists

Provide clear direction, prioritization, and oversight to ensure high-quality execution across all initiatives

Coach team members on event execution, stakeholder management, and operational excellence

Drive accountability, performance management, and professional development within the team

Track and manage event and marketing budgets, including vendor payments and cost control

Monitor execution effectiveness and provide feedback and recommendations for continuous improvement

Support reporting and performance tracking for marketing initiatives

Actively support, promote, and advance all aspects of Astound's Inclusion and Belonging work, recognizing it as a business priority, including creating a work environment where all employees feel valued, respected, heard, and empowered.

Other duties as assigned.

What You Bring to the Table:

3+ years of progressive experience in field marketing, local marketing, event marketing, sponsorships, community engagement, or related marketing activation roles.

2+ years of people leadership experience, including coaching, prioritizing work, developing team members, and managing performance.

Proven ability leading field-level execution across multiple markets, events, campaigns, or community partnerships.

Ability to successfully manage vendor, agency, sponsorship, or event partner relationships, including timelines, deliverables, and budget tracking.

Strong collaboration skills by working cross-functionally with sales, marketing, operations, and local leadership to align priorities and deliver effective market activation.

Strong people leadership skills with the ability to coach, develop, and hold team members accountable for high-quality execution.

Ability to translate marketing strategy into clear field plans, priorities, timelines, and actionabledeliverables.

Strong understanding of field marketing, event execution, sponsorship activation, local campaigns, and community engagement.

Ability to manage multiple events, campaigns, vendors, and stakeholder requests in a fast-paced, deadline-driven environment.

Strong project management and organizational skills, including calendar management, logistics planning, resource coordination, and follow-through.

Ability to build effective relationships with sales, marketing, operations, local leaders, vendors, agencies, and community partners.

Sound judgment and decision-making skills, with the ability to prioritize work, resolve execution issues, and escalate risks appropriately.

Comfortable using data, performance results, and stakeholder feedback to evaluate effectiveness and identify opportunities for improvement.

Strong budget awareness, including the ability to track spend, manage vendor costs, and support responsible use of marketing resources.

Excellent written and verbal communication skills, with the ability to provide clear direction, updates, and recommendations to leaders and field teams.

High attention to detail and commitment

... For full info follow application link.

Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities

Similar Jobs

Public Service with Impact Remote workload Manager (Harrisburg Pa)

Confidential Employer • Allentown, PA • 1h ago

Management & Administrative

Conducts program and information system analysis on a statewide basis. Assists in implementation of enforcement orders, such as emergency closure orders and prohibition of access orders. Schedules and coordinates all lic...

1h ago

Go to Apply

Business Solutions Marketing Senior Manager

RCN Telecom Services, LLC • Bath, PA • 4h ago

Management & Administrative

Astound is a leading provider of internet, WiFi, mobile, and TV services, dedicated to connecting communities and empowering lives through innovative technology. We also keep businesses connected with dependable fiber in...

4h ago

Go to Apply

Business Solutions Marketing Senior Manager

RCN Telecom Services, LLC • Bath, PA • 4h ago

Management & Administrative

4h ago

Go to Apply

Business Solutions Marketing Senior Manager

RCN Telecom Services, LLC • Bath, PA • 4h ago

Management & Administrative

4h ago

Go to Apply

Customer Service Associate II

Dollar Tree • Easton, PA • 13h ago

Management & Administrative

Your positive, friendly disposition and eagerness to get things done make you the right person for our Customer Service Associate II position. Join our team today and let's create an inviting shopping experience for our...

13h ago

Go to Apply

AP Clerk

Robert Half • Quakertown, PA • 17h ago

Management & Administrative

Description We are seeking a detail-oriented and reliable Accounts Payable Specialist to join our team. The ideal candidate will be responsible for processing invoices, maintaining vendor relationships, ensuring timely p...

17h ago

Go to Apply

Area Sales Manager, US Pest

Rentokil North American Pest Control • Allentown, PA • 18h ago

Management & Administrative

Benefits Start Day 1 for Full-Time Colleagues - No Waiting Period! For more information about our benefits, see below! We are proud to be a member of the Rentokil family of companies, the global leader in Pest Control an...

18h ago

Go to Apply

Analyst II, Contract Management

Buckeye Partners, L.P. • Allentown, PA • 21h ago

Management & Administrative

Description Buckeye Partners is currently seeking an Analyst II, Contract Management and Analysis with experience in the Oil & Gas Industry to join our team! Role Summary: Analyst II, Contract Management and Analysis...

21h ago

Go to Apply

Customer Service Supervisor

Wawa, Inc. • Emmaus, PA • 1d ago

Management & Administrative

Store 8153 - Emmaus, PA 18049 Full time JR121998 As a Customer Service Supervisor (CSS) , you are a motivated leader who plays a key role in supporting store operations. You'll work side-by-side with peer supervisors and...

1d ago

Go to Apply

Customer Service Associate l

Dollar Tree • Easton, PA • 1d ago

Management & Administrative

We're seeking a Customer Service Associate to join our team and deliver a great shopping experience for every customer. Duties include, but are not limited to, the following: Assist customers with questions and recommend...

1d ago

Go to Apply

Subscribe to get new jobs sent directly to you
(no charge, cancel anytime)