Back to Jobs search

Senior Regional Marketing Manager

Sila Services • Boston, MA • 1h ago

Senior Regional Marketing Manager - New England

Location: New England Region

Salary: $90,000-$115,000

Travel: 10-20% within the New England region

About the Role

Sila Services is looking for an experienced Senior Regional Marketing Manager to lead marketing strategy and execution for our New England businesses.

This role requires marketing experience within the residential home services industry, specifically HVAC, Plumbing, Electrical or a closely related in-home service business, as well as hands-on experience using ServiceTitan.

You'll partner closely with our Regional VP, General Managers and Marketing team to build and execute marketing plans across multiple HVAC, Plumbing and Electrical brands throughout New England.

This is a hands-on role for someone who understands how marketing works in the home services world. You know how to generate calls and leads, understand seasonality, evaluate marketing spend, track conversion and ROAS, and adjust quickly when a location or campaign isn't performing.

What You'll Do

Own the development and execution of marketing plans for multiple brands across the New England region

Partner closely with General Managers and the Regional VP to understand each business, local market and growth goals

Manage regional and brand-level marketing budgets and make sure dollars are being invested where they will have the greatest impact

Develop and execute lead-generation strategies across digital and traditional marketing channels

Manage campaigns across SEO/SEM, websites, social media, email, radio, TV, print, outdoor and other local channels

Use ServiceTitan and other reporting tools to monitor lead generation, booked calls, conversion, revenue and overall marketing performance

Track marketing performance and ROAS and make recommendations based on the data

Identify underperforming campaigns quickly and shift dollars toward stronger-performing channels and opportunities

Lead monthly and quarterly marketing KPI and scorecard reviews with business and marketing leadership

Identify trends, gaps and opportunities across individual businesses and the overall region

Develop marketing strategies to support underperforming locations, including digital campaigns, outbound calling, promotions, offers and pricing initiatives

Take ownership of strategic initiatives such as memberships, cross-selling, customer retention and other growth opportunities

Lead and support regional Marketing Manager(s)

Manage and partner with outside marketing agencies

Help newly acquired businesses transition into Sila's regional marketing structure and best practices

Partner with the broader Marketing team on website content, social media, advertising, creative, offers, messaging and lead-nurturing strategies

Travel to New England businesses approximately 10-20% of the time

What You Must Have

5+ years of marketing experience with a strong focus on lead generation and measurable revenue growth

Marketing experience within the residential home services industry, including HVAC, Plumbing, Electrical or a closely related in-home services business

Hands-on ServiceTitan experience

Strong understanding of how marketing drives calls, booked appointments, leads and revenue within a home services business

Experience managing marketing budgets and measuring performance and ROAS

Experience across both digital and traditional marketing channels

Strong analytical skills and the ability to turn data into clear recommendations and action

Experience working directly with General Managers, operations leaders or other business leaders

Ability to manage multiple brands, markets, priorities and deadlines at the same time

Strong project management and organizational skills

Excellent communication and presentation skills

Ability to work independently and move quickly in a fast-paced, high-growth environment

Bachelor's degree in Marketing, Business, Communications or a related field

Before You Apply

This is not a general marketing position. We are specifically looking for someone who has worked in marketing within the home services industry and understands the connection between marketing activity, inbound leads, booked calls, conversion and revenue.

ServiceTitan experience is required for this position.

Why Sila Services?

Sila Services is one of the fastest-growing residential home services platforms in the country, supporting HVAC, Plumbing and Electrical businesses across multiple markets.

We are growing quickly through both organic growth and acquisitions, and marketing plays a major role in that growth.

This is an opportunity to own marketing for an important region, work directly with business leaders and have a measurable impact across multiple brands.

If you have home services marketing experience, know ServiceTitan and love figuring out how to generate more leads and revenue, we'd love to talk to you.

Similar Jobs

Office Support Specialist I

State of Massachusetts • Wakefield, MA • 22min ago

Management & Administrative

The Department of Developmental Services (DDS) has an excellent career opportunity for a highly motivated individual for anOffice Support Specialist Iposition at the Metro North Area Office in Wakefield, MA. This positio...

22min ago

Go to Apply

Marketing Manager

Robert Half • Boston, MA • 1h ago

Management & Administrative

Description We are seeking a Marketing Manager or Director with experience in engineering, construction, architecture, or professional services to lead proposals, presentations, marketing materials, and business developm...

1h ago

Go to Apply

Data Engineer - Manager - Consulting - Location OPEN

EY • Boston, MA • 2h ago

Management & Administrative

Location: Anywhere in Country At EY, we're all in to shape your future with confidence. We'll help you succeed in a globally connected powerhouse of diverse teams and take your career wherever you want it to go. Join EY...

2h ago

Go to Apply

Security Officer Advanced Manufacturing

Allied Universal • Waltham, MA • 9h ago

Management & Administrative

Company Overview: Allied Universal®, North America's leading security and facility services company, offers rewarding careers that provide you a sense of purpose. While working in a dynamic, welcoming, and collaborative...

9h ago

Go to Apply

Account Manager - Boston

Stanley Black and Decker • Boston, MA • 15h ago

Management & Administrative

Massachusetts USA - Remote Full time REQ-1000051962 Account Manager - Boston, MA Field/Remote Come build your career. It takes great people to achieve greatness. People with a sense of purpose and integrity. People with...

15h ago

Go to Apply

Territory Sales Manager

Novolex • Boston, MA • 16h ago

Management & Administrative

Company Overview Why Choose Us? Novolex is a leading manufacturer of food, beverage, and specialty packaging that supports multiple industries including foodservice, restaurant delivery and carryout, food processing, gro...

16h ago

Go to Apply

Customer Service Associate

Walgreens • North Reading, MA • 16h ago

Management & Administrative

Models and delivers a distinctive and delightful customer experience. Registers sales on assigned cash register, provides customers with courteous, fair, friendly, and efficient checkout service. Customer Experience Enga...

16h ago

Go to Apply

Customer Service Associate

Walgreens • Westford, MA • 16h ago

Management & Administrative

16h ago

Go to Apply

Management Analyst

Veterans Affairs, Veterans Health Administration • Brockton, MA • 18h ago

Management & Administrative

Summary This position provides program direction, financial information, and analysis to both departmental and executive leadership to enhance decision making and to provide efficient, cost-effective healthcare to the Ve...

18h ago

Go to Apply

Advanced Associate, Customer Service (Quality & Training) - Hourly

Pearson • Boston, MA • 19h ago

Management & Administrative

Under the direction of the Supervisor, Training and Quality, the Quality & Training Coordinator is responsible for Operations training and documentation, coaching employees, monitoring calls/chats/emails for quality,...

19h ago

Go to Apply

Subscribe to get new jobs sent directly to you
(no charge, cancel anytime)