Principal, Enterprise Influencer Marketing

The Cigna Group • Bloomfield, CT • 5h ago

Responsibilities

The Cigna Group is building a modern social media and influencer marketing capability to strengthen trust, expand reach, and connect more authentically with patients, clients, and communities. Reporting to the Head of Social Media and Influencer Marketing, the Principal of Influencer Marketing will establish influencer marketing as an enterprise capability across The Cigna Group and its portfolio of brands.

This role will define the strategy, operating model, governance, measurement, and partnership approach for a scalable influencer function in a trusted, regulated healthcare environment. Success requires strategic judgment, cultural fluency, relationship leadership, operational rigor, and a willingness to build the capability from the ground up.

Core Responsibilities

Set the enterprise vision, strategy, and roadmap for influencer marketing across The Cigna Group, Cigna Healthcare, Evernorth, and related brands.

Build a scalable Center of Excellence with clear governance, standards, workflows, risk controls, and best practices.

Develop a high-quality ecosystem of creators, advocates, ambassadors, thought leaders, agencies, and strategic partners to drive brand content and content and storytelling from creator accounts.

Translate business, brand, and reputation goals into authentic, platform-native creator programs with measurable impact.

Partner across brand, communications, social, marketing, paid media, legal, compliance, privacy, and business teams to recommend influencer marketing best practices into priority initiatives.

Establish measurement, executive reporting, and performance standards that connect influencer activity to audience, reputation, and business outcomes.

Guide agency, platform, vendor, budget, and investment decisions needed to scale the capability responsibly.

Serve as the enterprise expert on creator culture, influencer trends, emerging platforms, brand safety, disclosure, and reputation risk.

Qualifications

10+ years of experience in influencer marketing, creator partnerships, and social media, with demonstrated success building or scaling programs for major brands or agencies.

Deep understanding of creator ecosystems, social platforms, content strategy, partnership models, and paid amplification.

Proven ability to develop strategy, governance, operating models, measurement frameworks, and executive-ready recommendations in complex organizations.

Strong track record managing agencies, partners, platforms, budgets, performance expectations, and cross-functional stakeholders.

Exceptional communication, influence, and storytelling skills, including experience advising senior leaders and aligning teams around performance.

Demonstrated people leadership, with a track record of building highly engaged, high-performing teams.

Experience in regulated industries preferred.

Ability to work from a Cigna Group office 3 days a week.

If you will be working at home occasionally or permanently, the internet connection must be obtained through a cable broadband or fiber optic internet service provider with speeds of at least 10Mbps download/5Mbps upload.

For this position, we anticipate offering an annual salary of 131,200 - 218,600 USD / yearly, depending on relevant factors, including experience and geographic location.

This role is also anticipated to be eligible to participate in an annual bonus and long term incentive plan.

At The Cigna Group, you'll enjoy a comprehensive range of benefits, with a focus on supporting your whole health. Starting on day one of your employment, you'll be offered several health-related benefits including medical, vision, dental, and well-being and behavioral health programs. We also offer 401(k), company paid life insurance, tuition reimbursement, a minimum of 18 days of paid time off per year, paid holidays, and leaves of absence. For more details on our employee benefits programs, click here (https://jobs.thecignagroup.com/us/en/benefits) .

About The Cigna Group

Doing something meaningful starts with a simple decision, a commitment to changing lives. At The Cigna Group, we're dedicated to improving the health and vitality of those we serve. Through our divisions Cigna Healthcare and Evernorth Health Services, we are committed to enhancing the lives of our clients, customers and patients. Join us in driving growth and improving lives.

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