Manager, Growth Marketing

Sesame Workshop • New York, NY • 1h ago

About Sesame WorkshopSesame Workshop is the global nonprofit behind Sesame Street and so much more. For over 50 years, we have worked at the intersection of education, media, and research, creating joyful experiences that enrich minds and expand hearts, all in service of empowering each generation to build a better world. Our beloved characters, iconic shows, outreach in communities, and more bring playful early learning to families in more than 190 countries and advance our mission to help children everywhere grow smarter, stronger, and kinder. Learn more atwww.sesame.organd follow Sesame Workshop onInstagram,TikTok, Facebook, and X. Job SummaryWe're building a growth marketing function from the ground up, and this is the person who builds it with us. You will be focused on scaling the growth of high-quality leads to drive email newsletter sign-ups, recurring individual donations, viewership of Sesame Street, and engagement with educational resources on Sesame.org.The Manager, Growth Marketing manages Sesame Workshop's paid media program - currently anchored in Meta, with a mandate to expand platforms and strategy as necessary to achieve our ambitious goals. You'll manage day-to-day contact with our paid media agency, own the internal strategy and accountability layer that the agency executes against, and lead the development and optimization of creative assets and copy. Additionally, you'll collaborate with teammates across Marketing & Communications on conversion optimization and our holistic D2C strategy.The Manager, Growth Marketing reports to the Audience Development Strategy Director. Responsibilities and DeliveryPaid Media Strategy & Execution Manage Sesame Workshop's paid media strategy across all channels. Manage the paid media agency relationship day-to-day: delivering campaign materials, setting direction, reviewing plans, holding them accountable to KPIs, and ensuring timely execution. Develop and maintain media plans - audience targeting, budget allocation, flight schedules, channel mix - in collaboration with the agency and the Audience Development Strategy Director. Stay current on platform changes, emerging ad products, and shifts in the paid landscape; bring recommendations proactively rather than reactively. Own paid media budget tracking and pacing, ensuring spend is deployed effectively and efficiently and reported clearly. Concept and build audience segments, and upload to platforms as directed or needed.Creative & Copy Development Lead the development of paid assets and copy- briefing Brand Creative, writing or editing copy and scripts, tracking best practices, and curating or adapting organic content for paid use. Run creative testing programs: A/B testing of copy, creative formats, audience segments, and calls to action with a disciplined approach to learning and iteration. Ensure paid creative is consistently on-brand while also built to convert.1st Party Data Capture Manage the paid strategy layer of Sesame's first-party data ambition - using paid media to drive traffic to owned properties where email and other data capture happens Work closely with the Director, Web Strategy & Email Marketing on landing page strategy and conversion optimization. Track cost-per-acquisition of first-party data relationships - email addresses, registered users, event sign-ups - as a primary performance metric alongside traditional paid KPIs. Contribute to the broader D2C strategy: which audiences are most valuable to capture, which campaigns generate the highest-quality relationships, and what paid mechanisms drive recurring rather than one-time engagement.Performance Measurement & Reporting Own paid media performance reporting: CPM, CPC, CTR, CPLPV, ROAS, etc. Build and maintain reports, as needed, that give the team clear, real-time visibility into what's working. Synthesize performance data into actionable recommen

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