John Hancock is seeking a Digital Marketing Automation Manager to help advance our marketing automation, personalization, and customer engagement capabilities through a blend of strategic thinking, technical expertise, and operational excellence.
Reporting to the Director of Digital Marketing Strategy, this role serves as a subject matter expert in Adobe Marketo and marketing automation, partnering across the organization to design scalable customer journeys, support personalization initiatives, and optimize marketing operations. The role combines strategic planning with hands-on expertise, translating business objectives into automation solutions that improve customer experiences, drive measurable outcomes, and enhance our marketing technology capabilities.
This position is ideal for someone who enjoys solving complex business challenges, influencing stakeholders, and helping maximize the value of automation, data, and personalization across the customer experience.
Why this role matters: As customer expectations continue to evolve, personalization, automation, and data-driven engagement have become critical enablers of business growth and customer experience.
This role helps advance John Hancock's digital marketing capabilities through scalable automation, expanded personalization, and operational excellence while ensuring our marketing technology ecosystem continues to meet evolving business needs.
The Digital Marketing Automation Manager serves as a strategic partner in translating marketing strategy into execution, helping deliver more relevant, measurable, and impactful customer experiences.
Position Responsibilities:
Marketing Automation Strategy & Leadership
Help shape and evolve marketing automation, personalization, and customer engagement capabilities byidentifyingopportunities to improve marketing effectiveness, operational efficiency, and customer experience through automation, process optimization, and emerging technologies
Serve as a strategic advisor to cross-functional stakeholders, helping translate businessobjectivesand customer needs into scalable automation solutions, customer journeys, and marketing technology capabilities
Promote innovation and continuous improvement by evaluating emergingMarTechtrends, recommending best practices, and supporting the development of automation roadmaps, standards, and future-state capabilities
Platform Ownership & Architecture
Serve asanenterprise SME for Adobe Marketo, providing leadership on platform architecture, governance, configuration standards, integrations, and best practices
Define andmaintainmarketing automation operating models, data requirements, campaign frameworks, quality standards, and governance processes that support scale while managing risk
Partner with Technology andMarTechteams to influence platform strategy and integration across Adobe Experience Platform (CDP), Salesforce, analytics platforms, and future customer engagement technologies
Personalization, Journeys & Customer Experience
Lead the design and enablement of sophisticated customer journeys, lifecycle programs, and personalization initiatives spanning acquisition, onboarding, engagement, retention, and advocacy experiences
Establish frameworks for audience segmentation, behavioral targeting, decisioning, and dynamic content activation across channels
Design and oversee the implementation of complex, high-impact automation programs that require advanced technicalexpertiseand cross-functional coordination
Measurement, Governance & Operational Excellence
Partner with Analytics and business stakeholders to define measurement approaches, testing strategies, and reporting frameworks that connect marketing activity to engagement, conversion, customer value, and business outcomes.
Promote operational excellence through strong governance, including data quality, privacy, compliance, QA, documentation, and marketing automation best practices, while supporting scalable communication planning and email calendar management processes
Required Qualifications:
5-10years of experience in marketing automation, marketing operations, customer lifecycle marketing, CRM marketing, or related digital marketing disciplines
Deepexpertiseadministering and architecting solutions within Adobe Marketo, including complex automation, segmentation, lead and audience management, triggered communications, and personalization
Demonstrated experience developing marketing automation strategies that support business growth, customer engagement, and operational scalability
Strong understanding of customer journey orchestration, lifecycle marketing, personalization, and data-driven experience design
Experience partnering across Marketing, Analytics, Technology, and business teams to lead complex initiatives in matrixed environments
Strong analytical and problem-solving skills with experience using performance insights to influence strategy and decision-making
Experience managingintegrationsbetween marketing automation platforms, CRM systems, customer data platforms, and relatedMarTechsolutions
Exceptional communication, stakeholder management, and consulting skills, with the ability to influence senior leaders and drive alignment
Preferred Qualifications:
Experience working with or exposure to Adobe Experience Cloud technologies, including Adobe Customer Data Platform (CDP),AdobeExperience Platform (AEP), Adobe Analytics,orAdobe Targeta plus
Experience with Salesforce, Customer Data Platforms, or enterprise marketing technology ecosystems
Adobe Marketo Engage Certification and other relevant Adobe certifications
Experienceestablishingplatform governance frameworks, operating models, or centers of excellence for marketing technology
Familiarity with AI-driven marketing capabilities, customer decisioning platforms, and advanced personalization strategies
Working knowledge of APIs, HTML, CSS,Velocity Scripting,or related technical concepts
Experience within financial services, insurance, healthcare, or other highly regulated industries
When you join our team:
We'llempower you to learn and grow the career you want
We'llrecognize and support you in a flexible environment where well-being and inclusion are more than just words
As part of our global team,we'llsupport you in shaping the future you want to see
LI-Hybrid
LI-JH
The role being advertised is an existing vacancy.
Acerca de Manulife y John Hancock
Manulife Financial Corporation es un importante proveedor internacional de servicios financieros que ayuda a las personas a tomar decisiones de una manera más fácil y a vivir mejor. Para obtener más información acerca de nosotros, visite http://www.manulife.com .
Manulife es un empleador que ofrece igualdad de oportunidades
En Manulife/John Hancock, valoramos nuestra diversidad. Nos esforzamos por atraer, formar y retener una fuerza laboral tan diversa como los clientes a los que prestamos servicios, y para fomentar un entorno laboral inclusivo en el que se aprovechen las fortalezas de las culturas y las personas. Estamos comprometidos con la equidad en las contrataciones, la retención de talento, el ascenso y la remuneración, y administramos todas nuestras prácticas y programas sin discriminación por motivos de raza, ascendencia, lugar de origen, color, origen étnico, ciudadanía, religión o creencias religiosas, credo, sexo (incluyendo el embarazo y las afecciones relacionadas con este), orientación sexual, características genéticas, condición de veterano, identidad de género, expresión de género, edad, estado civil, estatus familiar, discapacidad, o cualquier otro aspecto protegido por la ley vigente.
Nuestra prioridad es eliminar las barreras para garantizar la igualdad de acceso al empleo. Un representante de Recursos Humanos trabajará con los solicitantes que requieran una adaptación razonable durante el proceso de solicitud. Toda la información que se haya compartido durante el proceso de solicitud de adaptación se almacenará y utilizará de manera congruente con las leyes y las políticas de Manulife/John Hancock correspondientes. Para solicitar una adaptación razonable en el proceso de solicitud, envíenos un mensaje a hr@manulife.com .
Ubicación principal
Boston, Massachusetts
Modalidades de Trabajo
Híbrido
Se prevé que el rango salarial esté entre
$92,475.00 USD - $160,290.00 USD
Los empleados también tienen la oportunidad de participar en programas de incentivos y recibir una compensación vinculada al rendimiento empresarial e individual. El salario real variará según las condiciones del mercado local, la geografía y factores relacionados con el puesto como conocimientos, habilidades, requerimientos, experiencia y educación/formación. Si solicitas este puesto fuera de tu ubicación principal, por favor escríbenos a hr@manulife.com para conocer el rango salarial correspondiente a tu ubicación.
Manulife/John Hancock ofrece a los empleados aptos una amplia variedad de beneficios personalizables, entre ellos, beneficios de salud, odontológicos, de salud mental, oftalmológicos, por discapacidad a corto y a largo plazo, cobertura de seguro de vida y por muerte accidental y desmembramiento, adopción/subrogación y bienestar, y planes de asistencia al empleado/familiar. También ofrecemos a los empleados admisibles varios planes de ahorro para la jubilación (incluidos planes de ahorro 401(k) o de pensiones y un plan mundial de propiedad de acciones con contribuciones equivalentes del empleador) y recursos de asesoramiento y educación financiera. Nuestro generoso programa de días libres pagos en EE. UU. contempla hasta 11 días festivos, 3 días personales, 150 horas de vacaciones y 40 horas de licencia por enfermedad (o más cuando lo exija la ley) por año, y ofrecemos todos los tipos de licencias contempladas por la ley.
We use data and analytics technologies, such as artificial intelligence (AI), and automated processing tools, to analyze and process the information you provide to us or third parties in the application process. For more information, please refer to our personal information collection statement (https://careers.manulife.com/global/en/talentacquisitionprivacystatement) .
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Company: John Hancock Life Insurance Company (U.S.A.)
