Chief Marketing Officer, MI+ Theranostics

GE HealthCare • United States, United States • 4d ago

Job Description Summary

The Chief Marketing Officer will lead global marketing for the MI and Theranostics portfolio.

This is both a business leadership role and a creative leadership role. The CMO will work closely with the Product Modality Leader and regional commercial teams to define where the business will grow, how the portfolio will win and how the portfolio will show up in the market.

Job Description

Key Responsibilities -The role has five core responsibilities.

Shape the Growth Strategy

Help define and implement the global growth strategy for business.

This includes identifying the biggest growth opportunities, understanding customers and competitors, and helping the business make clear choices about where to invest, differentiate and prioritize.
Build the Portfolio Story

Create a clear and compelling story for the business.

Translate complex technology, clinical evidence and product roadmaps into simple, memorable stories. Ensure major launches have a strong creative idea and that individual product stories connect to a broader portfolio narrative.
Drive Commercial Results

Turn marketing strategy into business performance.

Lead the marketing approach for new product launches, pricing, installed-base growth and customer activation. Partner with regional and commercial teams to increase awareness, preference, adoption, market share, orders and revenue.
Connect Global and Regional Teams

Ensure global strategy works in local markets.

Create clear alignment across product, marketing and commercial teams, while giving regions the flexibility to adapt execution to customer and market needs.
Lead the Marketing Team

Lead and develop a global marketing and product management team.

Set clear priorities, build strong talent and create a culture that is customer-focused, creative, accountable and commercially minded.

What Success Looks Like

Success will be measured through:

Market share, orders and revenue growth

Price accretion and stronger value capture

Successful commercialization of new products

Growth from the installed base

Clearer and more differentiated portfolio positioning

Stronger customer awareness, preference and adoption

Distinctive creative work that strengthens the business

A high-performing global marketing organization

The Leader We Are Looking For

We are looking for a global marketing leader with strong business judgment, commercial experience and creative instinct.

The successful candidate will know how to turn customer insight into growth strategy, translate complex technology into compelling stories and work across a global organization to deliver results.

They will also be comfortable leading teams, influencing senior leaders, making trade-offs and operating in a complex matrix.

Required Qualifications

Bachelor's degree in Marketing, Business Administration, Bioengineering or a related field, or equivalent experience

Ten or more years of marketing experience, including product marketing

Experience leading global teams

Experience in product launches, commercialization, pricing or portfolio strategy

Healthcare or medical technology experience required

Strong written and verbal communication skills

Preferred Experience

MBA or relevant advanced degree

Experience in Imaging, Radiology, Theranostics, Molecular Imaging or adjacent healthcare technology markets

Product management, sales or regional marketing experience

Experience developing portfolio, launch or brand campaigns

Experience leading creative teams, agencies or integrated marketing programs

Strong understanding of segmentation, positioning, pricing and lifecycle management

Proven ability to lead change and work effectively across a matrixed organization

Leadership, Quality and Compliance

The CMO will demonstrate GE HealthCare's leadership behaviors: Act with humility, Lead with transparency and Deliver with focus.

The leader will also be responsible for maintaining high standards for patient safety, customer satisfaction, quality and compliance, including appropriate review and approval of external marketing communications.

We will not sponsor individuals for employment visas, now or in the future, for this job opening.

For U.S. based positions only, the pay range for this position is $208,000.00-$312,000.00 Annual. It is not typical for an individual to be hired at or near the top of the pay range and compensation decisions are dependent on the facts and circumstances of each case. The specific compensation offered to a candidate may be influenced by a variety of factors including skills, qualifications, experience and location. In addition, this position may also be eligible to earn performance based incentive compensation, which may include cash bonus(es) and/or long term incentives (LTI). GE HealthCare offers a competitive benefits package, including not but limited to medical, dental, vision, paid time off, a 401(k) plan with employee and company contribution opportunities, life, disability, and accident insurance, and tuition reimbursement.

Additional Information

GE HealthCare offers a great work environment, professional development, challenging careers, and competitive compensation. GE HealthCare is an Equal Opportunity Employer (https://www.eeoc.gov/sites/default/files/2022-10/22-088\EEOC\KnowYourRights\10\20.pdf) . Employment decisions are made without regard to race, color, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other characteristics protected by law.

GE HealthCare will only employ those who are legally authorized to work in the United States for this opening. Any offer of employment is conditioned upon the successful completion of a drug screen (as applicable).

While GE HealthCare does not currently require U.S. employees to be vaccinated against COVID-19, some GE HealthCare customers have vaccination mandates that may apply to certain GE HealthCare employees.

Relocation Assistance Provided: No

Application Deadline: September 18, 2026

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