Digital Marketing Strategist

GE HealthCare • Wisconsin, Wisconsin • 2d ago

Job Description Summary

The Digital Marketing Strategist is responsible for developing, leading, and optimizing digital marketing strategies that drive measurable business growth. This role partners with Product Marketing, Content & Engagement Strategy, Regional marketing teams, and external media agencies to translate business priorities into high-performing digital campaigns and optimized digital customer experiences. The ideal candidate combines strong performance marketing expertise, strategic thinking, data-driven decision making, and agency leadership to continuously improve marketing effectiveness.

Job Description

Key Responsibilities

Campaign Strategy & Performance Marketing

Develop and execute omnichannel digital marketing strategies aligned to business and product objectives to drive measurable business growth.

Lead campaign planning across paid social, display, account-based marketing (ABM), paid search, and other digital advertising channels.

Partner with Content Strategy and Web teams to optimize campaign landing experiences, conversion paths, and digital customer journeys.

Translate global campaign strategies into market-ready activation plans while maintaining consistency across regions.

Continuously optimize campaign strategy, audience targeting, creative, and budget allocation using performance data and audience insights.

Stay current on emerging AdTech, AI capabilities, and digital marketing best practices to drive innovation.

Agency & Stakeholder Management

Serve as the primary business owner for external media agencies, ensuring high-quality execution and campaign performance.

Hold agency partners accountable for optimization recommendations, reporting quality, and business results.

Partner with Product Marketing, Content Strategy, and regional marketing teams to align campaign priorities, messaging, and launch plans.

Manage multiple campaigns and stakeholders across a complex, global organization.

Performance Analytics & Optimization

Monitor campaign, website, and marketing funnel performance, recommending data-driven optimizations to improve business outcomes.

Apply a strong understanding of digital marketing metrics, including CTR, CPC, CPM, conversion rates, engagement, and pipeline performance.

Analyze landing page engagement, conversion, and customer journey metrics to identify opportunities to improve digital experiences.

Leverage dashboards and reporting for performance analysis and continuous improvement.

Present campaign insights, recommendations, and performance updates to business stakeholders.

Qualifications & Skills

Bachelor's degree in Marketing, Business, or a related field (or equivalent experience).

Proven experience managing digital advertising and performance marketing campaigns.

Deep expertise in paid social, display advertising, account-based marketing (ABM), and paid search.

Agency experience preferred, with demonstrated success managing external media partners.

Strong understanding of digital advertising platforms, audience targeting, campaign optimization, and performance measurement.

Understanding of digital customer journeys, landing page optimization, web analytics, and conversion rate optimization (CRO).

Excellent project management and stakeholder management skills.

Strong analytical mindset with the ability to translate marketing data into business recommendations.

Demonstrated accountability, ownership, and ability to influence cross-functional teams in a matrixed organization.

Key Competencies

Strategic thinking and business acumen

Strong accountability, ownership, and entrepreneurial mindset

Performance marketing expertise

Data-driven decision making

Agency leadership and relationship management

Customer-centric thinking and digital experience optimization

Strong project and program management

Stakeholder influence and collaboration

Self-starter with a bias for action and results

Collaborative team player who thrives in cross-functional squads

Curious, continuous learner with a passion for emerging AdTech, AI, and digital marketing innovation

We will not sponsor individuals for employment visas, now or in the future, for this job opening.

For U.S. based positions only, the pay range for this position is $122,400.00-$183,600.00 Annual. It is not typical for an individual to be hired at or near the top of the pay range and compensation decisions are dependent on the facts and circumstances of each case. The specific compensation offered to a candidate may be influenced by a variety of factors including skills, qualifications, experience and location. In addition, this position may also be eligible to earn performance based incentive compensation, which may include cash bonus(es) and/or long term incentives (LTI). GE HealthCare offers a competitive benefits package, including not but limited to medical, dental, vision, paid time off, a 401(k) plan with employee and company contribution opportunities, life, disability, and accident insurance, and tuition reimbursement.

Additional Information

GE HealthCare offers a great work environment, professional development, challenging careers, and competitive compensation. GE HealthCare is an Equal Opportunity Employer (https://www.eeoc.gov/sites/default/files/2022-10/22-088\EEOC\KnowYourRights\10\20.pdf) . Employment decisions are made without regard to race, color, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other characteristics protected by law.

GE HealthCare will only employ those who are legally authorized to work in the United States for this opening. Any offer of employment is conditioned upon the successful completion of a drug screen (as applicable).

While GE HealthCare does not currently require U.S. employees to be vaccinated against COVID-19, some GE HealthCare customers have vaccination mandates that may apply to certain GE HealthCare employees.

Relocation Assistance Provided: No

Application Deadline: August 24, 2026

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