Senior Analyst, Marketing Analytics

Bully Pulpit Interactive • New York, NY • 1h ago

Bully Pulpit International is an outcomes agency made up of strategists, data scientists, and artists. We come from politics, brands, and government and we communicate without barriers and measure what matters. We have more than 400 team members in six countries and thirteen offices - Berlin, Brussels, Chicago, D.C., London, Los Angeles, New York, Oslo, San Francisco, and Zürich. We apply our unique expertise across strategic communications, public affairs, research, and digital marketing to create sophisticated and customized strategies that make change possible for both American and European clients.

Starting Salary Range: $64,000 - $70,000 (+ annual bonus)

Location: Expectation to work from DC, New York, Chicago, SF or LA offices at least 3 days a week

The Impact You Will Make

The ideal candidate is someone with a broad range of data analysis, visualization, and strategic thinking skills. In this position as Senior Marketing Analyst, you will support the analytics and reporting of paid media campaigns to help our teams and clients answer key campaign performance questions. We operate on the leading edge of ad technology, where the learning curve is quick and steep. We need a data-driven problem solver eager to tackle the analytical challenges of today while preparing for the shifting landscape of tomorrow.

What the Day-to-Day Looks Like

Manage and support data, analytics, and reporting workflows for paid media campaigns, including audience management, reporting dashboard setup, QA, and troubleshooting.

Implement website analytics and conversion tracking according to needs articulated by client and fellow paid media team members.

Execute audience onboarding and activation for paid media campaigns.

Participate in meetings and calls with vendors and internal teams, including taking and sharing meeting notes.

Collaborate with and enable the media and client teams with reporting data to make strategic campaign optimizations.

Manage communication among internal buying, planning and insights teams, including updating project management tools and organizing project briefs, kick off meetings, and timelines.

Monitor media measurement and AdTech trends, tools, opportunities and applications and appropriately apply that knowledge and share cross team.

Attend new vendor meetings and team trainings to develop knowledge of the fast-changing digital media landscape.

Understand and articulate the agency's approach to media analytics and audience onboarding.

Requirements

1-3 year(s) relevant work experience; exposure to digital media analytics from internships, fellowships or agency-setting is ideal.

Exposure to or experience with specialized data tools, automated workflows, or programming languages (e.g., R packages, Python, Datorama, SuperMetrics, Tableau, LiveRamp, Google Analytics).

Experience cleaning, standardizing, and evaluating the quality of large, complex data sets to drive critical decision-making processes.

Familiarity with digital campaign KPIs and advertising measurement concepts (e.g. multi touch attribution, identity graphs, etc.).

Experience with project management tools like Monday.com, Slack, or Asana.

Strong written and verbal communication skills. You can interpret data to communicate with others who have limited experience with ad analytics.

Close attention to detail with ability to quickly troubleshoot errors with data sets, or data streams.

Ability to work autonomously on projects with proper direction from superiors and to manage multiple tasks and timelines concurrently.

Intellectual curiosity. Motivated to solve complex problems on behalf of a diverse client roster, from progressive political organizations and non-profits to Fortune 500 companies.

Benefits

BPI offers a wide range of benefits to U.S.-based employees, including 100% company-paid medical, dental, and vision insurance, a 401(k) program with employer match up to 4%, generous time off for vacation, $50 monthly phone reimbursement, unlimited sick time, and 16 weeks of paid leave for new parents. BPI's benefits prioritize employee wellness and progressive support to our diverse workforce.

We're looking for all kinds of people.

BPI Group is an integrated public affairs agency that delivers outcomes for the top organizations and leaders around the world. With expertise in strategic communications, digital marketing, creative, research, and measurement, we offer a cohesive approach across corporate, policy, and public affairs strategy in today's interconnected world. By combining incisive strategy and deep tactical expertise, we make change possible. Our transatlantic presence includes offices across eleven markets in the US and Europe.

We are an equal opportunity employer and make employment decisions based on individual commitment to excellence. We want to have the best qualified people in every job. All qualified applicants will receive consideration for employment without regard to race, color, ancestry, national origin, religion or religious creed, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, age, marital status, status as a protected veteran, physical or mental disability, medical condition, genetic information or characteristics (or those of a family member) or any other consideration made unlawful by applicable federal, state or local laws. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements.

BPI is dedicated to building an inclusive, diverse, equitable, and accessible workplace that fosters a sense of belonging - so if you're excited about this role but your past experience doesn't align perfectly with every qualification in the job description, we encourage you to still consider submitting an application. We consider applications holistically and you may be just the right candidate for this role or another one of our openings!

Let's keep in touch. Follow us on LinkedIn (https://www.linkedin.com/company/1063038/admin/) and Twitter (https://twitter.com/bpimedia) at bpigroup.com

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