Director - Marketing and Sales

Six Flags • Sandusky, OH • 1w ago

Overview:

The Marketing and Sales Director at Cedar Point provides strategic leadership for the park's marketing and sales functions, leading the development and execution of integrated strategies that drive attendance, admissions revenue, resort stays, hotel bookings, and overall park EBITDA. Working closely with the Park President, Resorts team, and Support Center partners, this role identifies new opportunities to grow the business, elevate the guest experience, and strengthen Cedar Point's position as a premier entertainment destination.

Responsibilities:

Lead the development and execution of Cedar Point's annual marketing strategy, including ticket sales, season pass programs, communications, and promotional initiatives that drive attendance, admissions revenue, and EBITDA.

Lead marketing strategies that strengthen Cedar Point's position as a premier destination resort, driving overnight visitation, resort and hotel occupancy, extended length of stay, and multi-day guest experiences through integrated campaigns, partnerships, and vacation-focused offerings.

Develop, present, and communicate annual strategic marketing plans, roadmaps, and integrated marketing campaigns to Support Center stakeholders and executive leadership.

Lead, coach, and develop the park's marketing and sales teams, fostering a high-performing culture focused on innovation, collaboration, and measurable business results.

Partner with Support Center teams to identify and deliver new sources of attendance and revenue growth through advertising, public relations, owned and earned media, pricing strategies, consumer products, ticket partnerships, promotions, special events, and group sales initiatives.

Oversee the park's brand strategy, advertising, creative development, and media planning in partnership with the Support Center and agency partners.

Lead annual pricing strategy and admission product recommendations in collaboration with the Revenue Management team.

Monitor business performance through forecasting, reporting, and trend analysis. Recommend timely strategies and tactical adjustments based on trending results.

Serve as a strategic advisor to the Park President by identifying opportunities for new attractions, guest experiences, products, and marketing initiatives based on consumer insights and market trends.

Negotiate and execute strategic partnerships, sponsorships, promotional campaigns, and guest experience initiatives that support the park's business objectives.

Manage admissions revenue and oversee marketing, advertising, and labor budgets, ensuring strong financial stewardship.

Represent Cedar Point within the tourism, hospitality, and attractions industries by building relationships with community organizations, destination marketing partners, and regional stakeholders.

Qualifications:

Bachelor's degree in Business, Marketing, Advertising, Communications, or a related field.

10+ years of progressive leadership experience in marketing, sales, or a related discipline.

Strong leadership, communication, presentation, analytical, and financial planning skills.

Demonstrated ability to develop strategic plans, influence senior leaders, and lead cross-functional teams to deliver measurable business results.

High level of initiative, sound judgment, and strategic thinking.

Proven ability to build collaborative relationships across diverse teams and stakeholders.

Commitment to fostering an inclusive workplace and effectively working with people from all backgrounds and cultures.

Advanced proficiency in Microsoft Office, with particular expertise in Excel and PowerPoint.

Qualifications & Experience Preferred

Experience leading marketing and sales strategies within a destination resort, attractions, hospitality, entertainment, or tourism environment is strongly preferred.

Cedar Fair Entertainment Company is an equal opportunity employer. A work permit may be required for associates under the age of 18. Applicants must be legally eligible for employment in the United States and in accordance with state laws. Cedar Fair also conducts background checks on all applicants 18 years of age and older.

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