Sr. Digital Marketing Manager

Robert Half • Hartford, CT • 2h ago

Description

Robert Half is seeking a Sr. Digital Marketing Manager for an exciting leadership opportunity supporting a highly technical B2B business. This individual will be responsible for developing and executing integrated marketing communications strategies that drive brand awareness, demand generation, customer engagement, and business growth. The ideal candidate brings deep experience in B2B marketing, content strategy, campaign development, team leadership, and cross-functional collaboration within complex, solutions-focused organizations. This role is fully remote, a 4-month long contract and 40 hours per week!

Responsibilities:

Develop and execute integrated marketing communications strategies that align business objectives, customer insights, and market opportunities to drive awareness, engagement, and revenue growth.

Lead multi-channel marketing programs, product launches, thought leadership initiatives, content development, demand generation campaigns, events, and sales enablement efforts.

Oversee content strategy and editorial planning, creating compelling messaging, customer stories, presentations, case studies, videos, digital content, and other marketing assets.

Partner with executive leadership, sales, product management, engineering, channel teams, and marketing stakeholders to ensure alignment across go-to-market initiatives and customer-facing communications.

Manage agency partners, vendors, budgets, performance metrics, and a team of marketing communications professionals while driving operational excellence and continuous improvement.

Requirements

Qualifications:

Bachelor's degree in Marketing, Communications, Business, or a related field; advanced degree preferred.

12+ years of progressive marketing communications experience, including 5+ years of people leadership experience within B2B, industrial, technical, or solutions-based organizations.

Proven success developing integrated marketing strategies, managing complex campaigns, and supporting long sales-cycle buying journeys involving multiple stakeholders and decision-makers.

Strong leadership, communication, storytelling, content development, and stakeholder management skills, with the ability to translate technical concepts into clear, compelling messaging.

Experience with digital marketing, CRM and marketing automation platforms, analytics, content management systems, SEO, paid media, Salesforce, and marketing performance measurement.

Innovation starts with people.®

Robert Half is the world's first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. We offer contract, temporary and permanent placement solutions for finance and accounting, technology, marketing and creative, legal, and administrative and customer support roles.

Robert Half works to put you in the best position to succeed. We provide access to top jobs, competitive compensation and benefits, and free online training. Stay on top of every opportunity - whenever you choose - even on the go. Download the Robert Half app (https://www.roberthalf.com/us/en/mobile-app) and get 1-tap apply, notifications of AI-matched jobs, and much more.

All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to contract/temporary professionals, including medical, vision, dental, and life and disability insurance. Hired contract/temporary professionals are also eligible to enroll in our company 401(k) plan. Visit roberthalf.gobenefits.net for more information.

© 2025 Robert Half. An Equal Opportunity Employer. M/F/Disability/Veterans. By clicking "Apply Now," you're agreeing to Robert Half's Terms of Use (https://www.roberthalf.com/us/en/terms) and Privacy Notice (https://www.roberthalf.com/us/en/privacy) .

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