Marketing Data Analyst

Insight Global • Pennsylvania, Pennsylvania • 1d ago

Job Description

Position Summary:

The primary responsibility is to analyze and monitor digital marketing initiatives and provide insights to management and stakeholders regarding performance of said initiatives. Synthesize both traditional and new sources of data into insights and actionable business recommendations.

Major Responsibilities:

Manage data collection and quality assurance for digital channels and web properties

Work with the business to understand needs for analysis and translate into data and modelling requirements

Develop and maintain reports and conduct analysis of site performance

Address and deliver ad hoc reporting and analysis requests from product owners

Develop strong data visualizations to effectively communicate data and insights, and findings including business @context

Make recommendations and give expert advice to management on based on analysis of data

Maintain a deep understanding of performance of our web properties from various marketing channels like paid search, organic search, programmatic display, and social by utilizing web analytics, internal, and 3rd party tools

We are a company committed to creating diverse and inclusive environments where people can bring their full, authentic selves to work every day. We are an equal opportunity/affirmative action employer that believes everyone matters. Qualified candidates will receive consideration for employment regardless of their race, color, ethnicity, religion, sex (including pregnancy), sexual orientation, gender identity and expression, marital status, national origin, ancestry, genetic factors, age, disability, protected veteran status, military or uniformed service member status, or any other status or characteristic protected by applicable laws, regulations, and ordinances. If you need assistance and/or a reasonable accommodation due to a disability during the application or recruiting process, please send a request to HR@insightglobal.com.To learn more about how we collect, keep, and process your private information, please review Insight Global's Workforce Privacy Policy: https://insightglobal.com/workforce-privacy-policy/.

Skills and Requirements

3-5 years' experience in digital marketing data and Google Analytics

Experience with cloud data platforms such as Google Cloud Platform (GCP) or Amazon Web Services (AWS)

Experience developing reports and dashboards using data visualization tools such as Tableau, Looker Studio, PowerBI, QlikSense etc.

Understanding of data support languages such as SQL, Java, Perl, R, Python

Able to translate complex analytics to insights that are understood by business users

Strong written and verbal communication and presentation skills - Experience with tag management solutions such as Google Tag Manager and Tealium

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