Sr. Marketing Consultant

KeyBank • Buffalo, NY • 16h ago

Location:

4910 Tiedeman Road, Brooklyn Ohio

Job Summary

The Senior Marketing Consultant will support marketing strategy and execution for the general market Home Lending portfolio, helping translate business priorities into integrated marketing programs that drive awareness, engagement, lead generation, and client deepening.

This role will work closely with the Home Lending Marketing Manager, as well as Product, Business Enablement, Sales, Analytics, Digital, Creative, Compliance, Risk, and agency partners. The Consultant will help move priority initiatives from roadmap planning through execution while ensuring marketing work is aligned to business goals, client needs, brand standards, and regulatory expectations.

The ideal candidate is a collaborative, detail-oriented marketer who can manage multiple initiatives, contribute strategic thinking, build strong partner relationships, and help bring integrated campaigns and marketing materials to market in a complex, regulated environment.

Responsibilities

Support the development and execution of marketing plans for the general market Home Lending portfolio, including mortgage, home equity, relationship deepening, and related growth initiatives.

Partner with the Home Lending Marketing Manager to advance portfolio priorities, annual planning activities, campaign roadmaps, and stakeholder alignment.

Manage or support integrated marketing campaigns across relevant channels, including digital, email, direct mail, paid media, online banking placements, web, sales enablement, and lead-generation pathways.

Support segmentation, personalization, and journey-based marketing efforts that improve relevance across acquisition, deepening, and client engagement initiatives.

Translate business objectives and partner inputs into clear marketing briefs, campaign plans, messaging direction, creative feedback, and executional requirements.

Coordinate with Product, Business Enablement, Sales, Analytics, Digital, Creative, Compliance, Risk, and agency partners to move work through planning, review, approval, launch, and optimization.

Support collaboration across Community Lending partners where Home Lending priorities intersect with community-focused programs, audience strategies, or shared client engagement efforts.

Partner with Analytics and business stakeholders to measure campaign performance, interpret audience and channel insights, and apply learnings to future recommendations and optimization opportunities.

Support updates to Home Lending digitalwebexperiences, collateral, product communications, and field-facing materials as business priorities evolve.

Ensure marketing materials are accurate, client-focused, compliant, and aligned to brand, risk, fair lending, and regulatory expectations.

Manage timelines, dependencies, approvals,stakeholder communications, and related process routines that improve visibility and execution across Home Lending and Specialty Marketing work.

Education Qualifications

Bachelor's degree in marketing, business, or related field or equivalent work experience (required)

Experience Qualifications

4+ years marketing experience, preferrable in financial services, banking, mortgage, consumer lending, or other regulated industry

Experience leading or supporting integrated marketingprojects and campaignsfrom strategy through execution

Strong project management, organization, and follow-through skills

Ability to translate business objectives into clear marketing plans, briefs, messaging, and executional next steps

Strong communication and stakeholder management skills, with the ability to collaborate across cross-functional teams

Comfort working in a regulated environment with compliance, risk, legal, brand, and/or fair lending review processes

Ability to interpret campaign results or audience insights and apply learnings to future recommendations

Collaborative, proactive, detail-oriented, and comfortable working through ambiguity

Physical Demands

General Office - Prolonged sitting, ability to communicate face to face in person or on the phone with teammates and clients, frequent use of PC/laptop, occasional lifting/pushing/pulling of backpacks, computer bags up to 10 lbs.

COMPENSATION AND BENEFITS

This position is eligible to earn a base salary in the range of $71,000.00 - $125,000.00 annually. Placement within the pay range may differ based upon various factors, including but not limited to skills, experience and geographic location. Compensation for this role also includes eligibility for incentive compensation which may include production, commission, and/or discretionary incentives.

Please click here (https://www.key.com/about/careers/working-with-us/benefits.html) for a list of benefits for which this position is eligible.

Key has implemented an approach to employee workspaces which prioritizes in-office presence, while providing flexible options in circumstances where roles can be performed effectively in a mobile environment.

Job Posting Expiration Date: 09/30/2026

KeyCorp is an Equal Opportunity Employer committed to sustaining an inclusive culture. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, genetic information, pregnancy, disability, veteran status or any other characteristic protected by law.

Qualified individuals with disabilities or disabled veterans who are unable or limited in their ability to apply on this site may request reasonable accommodations by emailing HR_Compliance@keybank.com.

LI-Hybrid

KeyBank is an organization collectively committed to helping you unlock your potential and discover what truly drives you. Working here means sharing our purpose to help our clients, colleagues, and communities thrive. You'll find genuinely supportive teammates, a flexible, inclusive work environment, challenging projects, accessible leaders, and opportunities to grow in your position and your career. For 200 years, Key has opened doors in our communities. Let us open one for you.

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